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Answer: Below relevant cash flows are identified initially for the project
Revenue from each pair 190 190 190 190 190 190
Number of Pairs sold 1.2 1.6 1.4 2.4 1.8 0.9
Total Revenue 193 289 266 456 342 171
Variable cost percentage 55% 55% 55% 55% 55% 55%
Variable Cost ($106.15) ($158.95) ($146.30) ($250.80) ($188.10) ($94.05)
Advertisement and Promotion Cost ($25.00) ($15.00) ($10.00) ($20.00) ($25.00) ($15.00)
Endorsement cost ($2.00) ($2.00) ($2.00) ($2.00) ($2.00) ($2.00)
Administrative Selling and general Expenses ($7.00) ($7.00) ($7.00) ($7.00) ($7.00) ($7.00)
Bonus $0.00 $0.00 $0.00 ($1.00) $0.00 $0.00
Depriciation of Building ($3.90) ($7.50) ($7.05) ($6.75) ($6.45) ($6.00)
Depriciation of Equipment ($4.00) ($6.40) ($3.80) ($2.40) ($2.20) ($1.20)
Total Expense ($148.05) ($196.85) ($176.15) ($289.95) ($230.75) ($125.25)
EBIT $44.95 $92.15 $89.85 $166.05 $111.25 $45.75
Interest Expense ($1.20) ($1.20) ($1.20) ($1.20) ($1.20) ($1.20)
EBT $43.75 $90.95 $88.65 $164.85 $110.05 $44.55
Income Tax Percentage -40% -40% -40% -40% -40% -40%
Income Tax Expense ($17.50) ($36.38) ($35.46) ($65.94) ($44.02) ($17.82)
PAT $26.25 $54.57 $53.19 $98.91 $66.03 $26.73
Payback period = 3 years and 3 months (180 million (23.40(first year)+68.47(second year)
+64.04(third year) + 25.05(fourth year 3 months))
Discounted payback period = 3 years and 5 months