Social Media Plan:

Faith Build
NOELLE FRANZ, NICOLE TRUBISKY, AARON HURLBUT, CAROLINE
O'KEEFE
 Instagram
• The Faith Build event will gather church members from local
churches who will come together to volunteer on a home
• Volunteers at the Faith Build event will be encouraged to make
Instagram posts with the hashtag #HabitatFaithBuilds
• An Instagram story will provide details for the event and will contain
a "swipe up" option for easy access to sign up or donate
• Instagram is a visual platform that will help draw in the audience by
providing insightful content and graphics on Habitat’s profile
• According to Statista, as of January 2020, 31% of worldwide users
are women ranging in ages from 18-34 and 34% are males ranging
in ages 18-34 (Clement, 2020). This makes up 65% of Instagram
users globally
• Targeting this age demographic will help increase volunteers
Days and Times
•According to SproutSocial’s engagement graph, the
best overall times to post on Instagram are
Wednesday at 11 a.m. and Friday between 10-11
a.m.
•Sunday receives the lowest amount of
engagement.
•Engagement is lowest daily between 11 p.m. and 3
a.m.
 <---------- Instagram Post
Caption: HFH of Washington
County is inviting local
churches to participate in our
Faith Build from June 18-25!

Instagram Posts Visit the link in our bio to sign

up!

• Upload Instagram story and

post on Friday at 10 a.m.
since that is when
Instagram has the highest
amount of viewer
engagements.
Instagram Story ------------->
Includes option to swipe
up, directing viewer to
volunteer sign-up page
Twitter
• With 66% of Twitter users as males, Twitter is a highly effective platform to
reach Habitat's desired male audience of college students for potential
volunteers and higher income men for potential donors. According to PEW
Research, Twitter users tend to have higher incomes that American adults
overall.

• Unlike Instagram, Twitter allows links within posts, presenting the opportunity
for Habitat to link its website and donation page

• Twitter can be used to effectively spread awareness of the Faith Build with the
hashtag #HabitatFaithBuilds. This hashtag will be used in Habitat's posts, and
volunteers will be encouraged to post it as well.

• Habitat for Humanity Washington County currently does not have a Twitter. By
creating a twitter and implementing a plan to post on certain days and
times described in the next slide, it allows Habitat to effectively reach an
untouched demographic.
Days and Times
• The best time to post on Twitter is 9 a.m.
on Wednesday or Friday. Engagement is
most consistent between 8 a.m. and 4
p.m. Monday-Friday, and Saturday is the
day with the least amount of engagement
(ama.org).
• 29% of Twitter users are 25-34, 23% are
35-49, and 15% are 50+ (statista.com).
Twitter Post
Caption: Local Churches and
faith groups are invited to
participate in our upcoming
Faith Build, where we come
together to build a home for
a low-income family in
Washington County! Sign up
on our website
at https://www.habitatwashi
ngtoncoar.org/volunteer

Post the tweet on

Wednesday at 9 a.m. as
research shows that
engagement is highest at
this time.
Sources
https://www.lifewire.com/best-time-of-day-to-instagram-3485858
https://www.lifewire.com/best-time-of-day-to-instagram-3485858
https://www.ama.org/marketing-news/the-best-times-to-post-on-social-media/
https://www.omnicoreagency.com/twitter-statistics/
https://www.pewresearch.org/fact-tank/2019/08/02/10-facts-about-americans-and-twitter/