SOCIAL MEDIA

ARTIFICIAL
INTELLIGENCE
K seerisa
 INTRODUCTION

•Over the past ten

years, social media
has become one of
the biggest modes of
interaction between
the public,
organizations and
businesses all over All

the world.
• Social media in general has had a huge impact
on the economy, the environment, politics and
society as whole.
• There are 2.08 billion active social media
accounts and as technology continues to rise,
so will users.
• It is being used for communication, trade and
even allows us to be a part of other people's
lives more than ever.

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 ADVANTAGES

• Large businesses are increasingly using websites

such as Facebook and Twitter to publicize their
brand.
•A CareerBuilder Survey found that 45°/o of
employers are now using social networking sites
to screen potential employees.
• Educational groups have also started making use
of these sites.
• The government and political leaders are able to
reach out to people from all walks of life with
whom they would not have been able to reach
out
to otherwise.
 Remember when
SOCIAL MEDIA
SITES LIKE people had diaries and
TWITTER&
FACEBOOK CAN
got mad Vvhen
CREATE A GREAT
SOCIAL TOOL, BUT
someone read them?
AT THE SAME Now they put
TIME IT CAN BE
DANGEROUS AND everything online and
ADDICTIVE, AND rs
TAKING OVER OUR get mad when
DAY TO DAY
LIVES.
people don't.
 IT'S AFFECTS

• Social media is taking over people's lives, making them

create 'online' personas different from real life
• A recent study has shown that 48°/o of youths now get
their news fram Facebook.
• This can be seen as a positive though, with social
networking sites enabling individuals to keep up with
current news and trends.
• But not all information on the 'internet' can be trusted,
with fake news and rumors being mistaken as "verified
news" very often these days.
 ''SOCIAL ACTIVITIES REALLY ARE
BECOMING LESS AND LESS 'SOCIAL' BY
THE MINUTE."
AFFECTS ON OTHER SOURCES OF MEDIA

• Mark Zuckerburg has made it clear that he want

Facebook to serve as a "WORLD NEWSPAPER."
• What's more, online news sources officially surpassed
print newspapers in ad revenue in 2010.
• We're getting news as it happens-sometimes even
before news organizations have a chance to report it.
• Not only this, but with BBC News and Mail Online
replacing newspapers & Pinterest and lnstagram
substituting magazines, social media has almost finished
the use of newspapers and other forms of media.
 FACTS AND FIGURES

• There are more mobile phones in the world than

toothbrushes.
• Japanese social media users will rise to 30.1
million by 2018
which will make up about 25°/o of their
population.
• 62-68°/o of UK & US citizens with internet access use
Facebook. This is surprisingly low compared to countries
such as Indonesia (93°/o), Chile (96°/o) and Congo (98°/o)
• The average smartphone user checks Facebook 14 times
every day (over 20°/o of the world's population are
estimated to have a smartphone)
• Over 500 million tweets are posted each day, by over 200
million active monthly users
• 100 hours of video footage are uploaded to YouTube every
 PAKISTAN

• Looking at the internet usage trends in Pakistan, the

use of social media platforms and search engines is
one of the favorite activities of internet users.
• Facebook is the most popular social platform/website
which handles more than 12 million users from Pakistan
• Google is the second most accessed website in the
country.
• Twitter and lnstagram are also among the toppers in the
list of most online hits per day.
Facebook Pages Stats in Pakistan

G
LOCill F.ans Tot al F.ar,5

1 Daraz Online 1 705 781 1 707 468

Shopping

2 Kaymu.pk 1 579 267 6 442 508

3 Shariq Text1les 1 100 857 1 247 222

Ji BnB Accessories 1 069 779 1 179 970

5 Telemart 1 066 300 1 118 045

 STATISTICS

• Statistics show that a shocking 57°/o of people

using social networking sites talk to more people
online than in real life.
• People are spending more time at home on
Facebook and Twitter, seeing what is going on
around them rather than actually getting up and
doing something productive with their day.
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 CONCLUSION

• Social media has both good and bad aspects to it.

• It is encouraging younger people to interact with news,
politics and issues beyond what they might encounter in
their day to day lives.
• However, there is a tipping point where people do spend
too long online and are influenced the wrong way when
they take on false information.
• Yes, social media has taken over our lives, but it is the
way we use it that determines whether that is a good or
bad thing.
 ,

THANKYOU