Leadership is  the activity of leading a group of people or an organization or the

ability to do this.

Leadership involves:
1. Establishing a clear vision,
2. Sharing that vision with others so that they will follow willingly,
3. Providing the information, knowledge and methods to realize that vision, and
4. Coordinating and balancing the conflicting interests of all members and stakeholders.

A leader steps up in times of crisis, and is able to think and act creatively in difficult
situations.

What are the responsibilities of a CEO?

CEOs have five key responsibilities, no matter the company's size, industry or geography.
1. Own the vision. A CEO should determine and communicate the organization’s
strategic direction. And without this, the company is merely a collection of people
pursuing individual goals, guided by their own values.

While other people may help shape the strategic vision, the CEO must be able to describe
it in a clear, engaging and exciting way for all stakeholders. Everything the CEO does
should support this vision.

2. Provide the proper resources. Only the CEO can perform the task of balancing
resources -- the two most important ones being capital and people. The CEO must make
both available in the proper quantities and at the right time for the company to succeed.

3. Build the culture. Culture is the set of shared attitudes, goals, behaviors and values
that characterize a group. It adds up to how things get done at a company and influences
the entirety of the employee experience and thus the customer experience. The CEO must
constantly observe and be involved to achieve the desired culture.

The most critical part of culture is values: The CEO ensures that those values are applied
consistently from top to bottom, across all departments. A good culture makes people feel
safe and respected, enabling them to perform at their best.

4. Make good decisions. A new CEO is often surprised by the breadth of issues

confronting him (or her). It's impossible for anyone to be an expert in all aspects of the
business, yet the CEO is the person tasked with making the decisions. Many problem
require a solution that will end up affecting multiple departments, and only the CEO is
empowered to take such an action.

5. Oversee and deliver the company's performance. Everyone agrees that the CEO is
ultimately responsible for a company’s performance. To be successful, he or she must
take an active role in driving that performance. This requires maintaining a keen
awareness of the firm's industry and market and being in touch with the core business
functions to ensure the proper execution of tasks.

1.What role does the CEO, leadership play in accomplishing Jihnson & Johnson,s Green
Goals :

In view of the above we can point out the following key roles which William Weldon
played in accomplishing Green Goals :

As a CEO of the organization William Weldon set a vision for the organization’s healthy
planet program with strategic goal to achieve the vision . The firm also set new long
term goals every five years for its Healthy Planet program.

Being the CEO William Weldon made proper balance between the two most important
resources i.e. capital and people towards achieving origination’s goal.

William Weldon developed a well-defined culture for “Healthy Planet” program which
included set of shared attitudes, goals, behaviors and values which characterized the
group as an organization with a strong commitment for safety measures for achieving
their environmental goals in business operation .They started using Low impact hydro
,Wind power on-site solar power to express their commitment for achieving their
environmental goals .

William Weldon foresightedness & prompt decisions about unforeseen event made
passage for achieving the organization’s goals ,which also made the organization the
second largest producer of Solar panels in the united states .

As a CEO of the organization William Weldon took an active role in driving that
performance towards achieving Green Goals for the organization. He not only involved
organization’s employees & resources but also supplier, consumers & shareholders
through maintaining transparency about its vision & activities so that other stakeholders
could share in them.
2. How does the company’s mission relate to sustainability:

What is a Mission?

A mission statement or mission is a short sentence or paragraph used by a company to

explain, in simple and concise terms, its purpose(s) for being. These statements serve a
dual purpose by helping employees to remain focused on the tasks at hand, as well as
encouraging them to find innovative ways of moving towards an increasingly productive
achievement of company goals.

What is 'Sustainability'
Sustainability focuses on meeting the needs of the present without compromising the
ability of future generations to meet their needs. The concept of sustainability is
comprised of three pillars: economic, environmental and social - also known informally
as profits, planet and people. Sustainability emerged as part of corporate ethics in
response to perceived public discontent over the long term damage that a focus short
term profits can cause.

For example, a factory pouring its waste into a nearby body of water to avoid the short
term costs of proper disposal can cause environmental damage that is much more
expensive in the long term. Sustainability encourages business to frame decisions in
terms of years and decades rather than on the next quarter's earnings report, and to
consider more factors than simply the profit or loss involved.

How does the company’s mission relate to sustainability:

 A business can set itself apart by communicating its unique commitment to sustainability
and each company’s green mission statement will reflect the goals and priorities of their
particular objectives. Small businesses may want to communicate the details of their
green program to show that they share the values of their customers and are doing good
in the community. Johnson & Johnson’s environmental mission statement describes their
internal commitments, and since their impact on the supply chain is so significant, places
emphasis on their role in influencing their partners. Its mission statement focuses on a
holistic approach to sustainable operations that defines their corporate culture. Whatever
direction a company take, a well-defined mission statement will help to prioritize its
objectives and communicate intentions to the stakeholders so that all the concerned can
have share on it.
Although the green mission statement is not created specifically as a marketing device,
once a company have an environmental mission statement, it can be used for its
competitive advantage by publicly sharing it. By making perfect relation between
company’s mission with its sustainability plan Johnson & Johnson became the second
largest producer of solar panels in US.