FTU – Foreign Trade University

Lesson 10: Financing a Startup

Name: Đặng Vũ Lam Mai

ID Number: 1712280036

Financing your business’ development

Startup idea: Beer shop with beers around the world.

Milestone 1: Seed: An online shop which orders beer for the ones who need and deliver to them.

Milestone 2: Series A: A brick-and-mortal shop with beer around the world, located in Hanoi.

Milestone 3: Series B: Start a chain of beer across Vietnam. (5 stores in total)

Milestone 1: Seed Rounds

Capital Expenditures
Cost Item Cost Amount Assumption / Notes
Machinery 10,000,000 Bill printer, quality checker…

Operating Expenditures
Cost Item Cost Months (18 Total Assumption / Notes
max)
Marketing 2,000,000 VND 6 12,000,000 Ads facebook, instagram
VND
Packagings 1,000,000 VND 6 6,000,000
VND
Shipping fee 2,000,000 6 12,000,000 from website of beer company
VND

TOTAL NEEDED 40,000,000 VND

Funding Sources: Personal Savings, ordering fee in advance of customers.
Milestone 2: Series A
Capital Expenditures
Cost Item Cost Amount Assumption / Notes
Decorations of shop 3,000,000 VND
Beer holders 5,000,000 100 pieces

Operating Expenditures
Cost Item Cost Months (18 Total Assumption / Notes
max)
Rental fees 8,000,000 12 96,000,000 In small street in Hanoi
Salary of employees 5,000,000 12 60,000,000 01 employee
Marketing 3,000,000 12 36,000,000 Social media, website
Taxes 1,000,000 12 12,000,000
Utility cost 2,000,000 12 24,000,000

TOTAL NEEDED 236,000,000 VND

Funding Sources: Family, Personal savings, bank loan.

Milestone 2: Series B
Capital Expenditures
Cost Item Cost Amount Assumption / Notes
Decorations 15,000,000 VND 5 stores
Beer holders 25,000,000 VND 100 pieces x 5 stores

Operating Expenditures
Cost Item Cost Months (18 Total Assumption / Notes
max)
Rental fees 40,000,000 12 480,000,00 Average of 5 stores rental fee is 8
0 million VND
Salary of employees 50,000,000 12 600,000,00 02 employees each store, each
(=10mx5) 0 employee receives 5 million/month
Marketing 3,000,000 12 36,000,000 Social media, website
Taxes 5,000,000 12 60,000,000 1 million each store/month
Utility cost 10,000,000 12 120,000,00 2 million each store/month
0

TOTAL NEEDED 1,336,000,000 VND

Funding Sources: Revenue from the first store, bank loan, family & friends.