For our customer validation, if we are able to make sales of at least half of the product,

we send to the launch thus six natural filters, we will make a firm conclusion that the solution

does not only meets the needs of the customers but the customers themselves are willing and able

to purchase the product

If we make a record for fair sale and prices are increased by a profit margin of ten percent, and

the customers still buy the product at their same sales margin or increase their sales by at least

five percent. Therefore, for our customer validation we will affirm that customers have no other

option than to purchase our product. Also, when this happens it make us a monopolist in the

market which will strong in the market.

We will also validate our channels that is, the ways our product reach our target customers, if we

receive a much more feedback from our customers concerning how our product is doing. This

will help us, as the natfil company to identify the areas in our product that need improvement or

to know whether we are actually satisfying their needs of our customers. The validation of the

channel, will also let us know whether we are using the right channels to reach our customers or

not, so that we may design the appropriate means.

2. Front End

 Door to door sales (communication with customers)

 Delivering the product when ordered
 Collecting feedback from our customers

Back End

 Collecting materials for the product

 Maintenance of the product (Changing the filter)
 Innovative improvement

Support

 Customer database updates

  Sort Funding
 Feedback from aiding companies
 Website maintenance and updates

With consideration to our team’s Value Fulfilment Blueprint and the Operations plan, we’ve considered
the following as the most important and relevant aspects.

Front End

Door to door sales will be a very strategy for the initial stages of our business, not only will we be able to
meet our customers first hand, but we will also be able to test our product before their eyes. This way
the customer makes less of a leap of faith when considering to purchase our product. The delivery of the
product once it has been ordered will ensure that the customer gets what he or she pays for. Lastly,
collecting feedback will further aid us with later improvements of our product or even reconsideration
of how we run our business.

Back End

Collection of materials for the product is necessary, we will make sure that not only are the supplies
delivered on time but the quality is uncompromised. The filter used for the bucket must be changed
after a period of time, depending on the usage of the product, hence, we will have to contact our
customers and find ways with which we can make replacement filters available for purchase or delivery.
Through the feedback of customers, we can also find ways to improve the design of our product that can
be tailored to the needs of our customers. Hence, we will be improving our product innovatively.

Support

Updating our customer database will be vital in keeping track of the people that are using our product
and their feedback. Fund sorting is another key aspect of our VFB, arguably the most important. Without
proper management of funds, the business will not survive. Feedback from our aiding companies and
possible donors, will aid us in improving our operations and product quality. Lastly, maintaining our
website and updating it with relevant information will keep our customers, both prospective and actual,
interested at our activities.

3a. Our key relevant stakeholders are;

 Charcoal – supplier in Berekuso

 Creative Plastics Company
 Martin’s construction works
 Link-App Company
 Ashesi University College Lab
 Osprey Foundation.

Marketing and advertising  Everyone who is part of the NatFil Company will play a part in
-Face to face interactions. marketing the product.
-Social media.
  The Social media team will create awareness of our product on all our social media platforms.

 The team members will be taking orders as they market the

Take orders
product. People will also be able to call us to place orders as we will
-Face to face interactions
-Website give out our business cards with our contact details.
-Phone calls  There will be a section on our website where people can place their
orders. Our website developer, who is also part of our team, will be
responsible for that.

 We will get the charcoal from Berekuso at very cheap prices.

Sourcing materials.
-We will buy all the materials
needed for product, from the
reservoir to the filter
components.
 Creative Plastics Company will customize our filtration buckets for
us using hard plastic.
 Martins’ construction works will supply sand and gravel.

 We will get filter paper from the supermarket.

 Martins’ Construction Company will deliver our materials to us.

 Link-App will also give us contacts for the taxi driver who will help
Transportation of materials.
us with transportation.
-The materials will need to be
transported to the school.

 The team members will go to the Ashesi Lab to test if the water filtrate is pure.

Quality Assurance.
-The filtrate water will need
to be tested if it’s safe for
drinking.

 Link-App will also give us

contacts for Delivery the taxi driver who will help us with delivery.
-The team will deliver the
products to the customers.
4

b. Net – removes large dirt particles like leaves in the water being filtered.
Sand – It filters dirt in the water which could not be removed by the net.
Gravel – It distributes the flow of water from the top over the entire treatment bed.
Charcoal – It removes oxidants in the water.
Filter paper – It removes any material which escaped through the sand, gravel and charcoal
which is color in water.
Plastic reservoir – Collects the filtrate and that is where chlorine is put to purify water.
Plastic tap – Allows people to access the filtrate
c. Our product allows the customer to filter and purify dirty water.
d. Net, fine sand, charcoal, gravel, filter paper, plastic reservoir, chlorine and a plastic tap.
e. The benefits of our product are:
The net, sand, gravel, charcoal and filter paper is cheap
Plastic reservoir is convenient
Sand and gravel can be found anywhere.
The features of our product are eco-friendly

5. Natfil (The water we love)

Finalizing Research Protocol for MVP2 Testing.

Places to test at (at least four different places visiting at least ten houses each).

1. James Town 4. Safe Water Network

2. Aburi 5. Berekuso

3. Adukurom

Questions to ask

1. How many buckets of water do they use in a day?

2. How long does the water last?

3. How many people in the households?

4. Do they need the product to be lighter?

5. Is the design desirable?

6. Do they want the product in different sizes?

7. If there are reasons they would not purchase our product, what are they?

8. How much are they willing to pay for the product?

9. Do they desire a different material to be used?

Things to be done

Find an early evangelist

Answer all questions

Make a lot of observations

Find a place to host our launch

Assumptions Hypothesis Expected Outcomes

We assume that the size of We will know this is true if We hope to discover that

the reservoirs that our more than 50% use the majority of our customers

customers use are the same same size of reservoir and use the same size

size. we would know this is false reservoirs.

if more than 60% use

different sized reservoirs.

We assume that our We would know this is true We hope to discover that

customers would prefer if more than 50% of our most of our prospective

plastic reservoirs. customers confirm that they customers use plastic

would like plastic reservoirs.

reservoirs. We would know

this is false if more than

50% do not prefer or use

plastic reservoirs.
We assume that our We would know this is true We hope that our

customers would be happy if more than 50% of our customers would be

with the weight of the customers are okay with the happy with the weight of

product. weight of the product. We the product.

would know this is false if

more than 50% of our

customers ask that the

product be lighter.
We assume that our We would know this is true We hope that our
 customers would be happy if more than 50% of our customers would be

with the design of the customers like the products happy with the design of

product. design. We would know this our product.

is false if more than 50% of

our customers dislike the

design of the product.

We assume that our We would know this is true We hope that our

customers would purchase if more than 70% of our customers would be

our product for GHS30. customers agree to purchase willing to purchase our

our product at this price. product for GHS30.

We would know this is false

if more than 50% of our

customers ask for a cheaper

price.

MEMBER ALLOCATION RESPONSIBILITY

Theresa- Customer Service

Vanessa- Keeping track of items and money transportations.

Eugene- Supervises and gets donors for the products.

Sibo- Makes sure everyone is on times and checks effectiveness of all tasks.

Viola- Provides information on donors and emails them.

Naa- Helps to check that all the things that will be used for the launch are put in place.,
Michael- Builds the filtration system and gets materials for them and also tests the water.

Tawfik- Makes sure our social media is updated.

Gerald- He presents business ideas to potential customers and donors.

Deborah- Works hand in hand with Naa to make sure that everything for the business launch is ready.

Stephen- Compiles our data and uploads them on google docs and is in charge of all souvenirs that will

be used for the business launch.

Our target is that for every ten customers we meet at least two of them should be ready to buy our

filtration system.

OPERATIONS STRATEGY

These are the things that will help us for the business launch.

 Two tables showing the filtration system that we are going to sell and samples of tested water.

 Three members will go from door to door to inform people about the launch.

 Everyone is supposed to have detailed knowledge about our product so that they can educate

our potential customers about it.

 Distribution of flyers and showcasing of business banners.

 Using sound systems to play music.

 Cultural dance to attract customers.

 Recording data of potential customers.

PREPARATION OR COUNTDOWN FOR THE LAUNCH DAY

14th January 2017 Researching on non-

WEEK 1 governmental organisations,
 donors and other possible
places we could visit
WEEK 2 21th January 2017 Experimentation; trying out
different ways to place
elements, Calling suppliers and
bargaining
WEEK 3 28th January 2017 Getting out of the building,
mapping out where we would
launch, observing the
behaviour of the people
towards water, updating our
social media platform and
website. Calling more suppliers
of raw materials
WEEK 4 4th February 2017 Meeting with NGOs and other
possible donors,
WEEK 5 11th January 2017 Collection of raw materials
from suppliers, buying other
raw materials needed,
assembling of the product.
Washing and drying of raw
material if needed, drilling of
holes in reservoir.
WEEK 6 18th February 2017 Finishing touches to company
organisational structure,
printing of brochure, business
cards, etc. Getting equipment
needed for the launch day.
Launch Day 25th February 2017 Going door to door in Berekuso,
selling and advertising product
at our stands, moving to the
market place.

SALES STRATEGY

These are the things that we will do to sell our filtration system fast and also make our potential

customers become interested in the product.

 Collect orders
 SALES STRATEGY

1. Sell to Who?

We hope to sell to rural homes, rural schools, NGO’s businesses and organizations, anybody in the

need of an affordable method of filtering water.

2. How Many?

We hope to sell ten units on the day of our launch and between 25 and 50 units by the end of four

months.

3. How?

We plan on gaining customers through the following, our early evangelists, door to door sales and

advertisement (websites, brochures and Facebook page, making calls and talking to companies.

4. How many people do we want to know about the product?

At least 500 people should know about it by the end of four months.

Sales Funnel

1.Awareness- The Natfil company would be creating awareness through social media , printed hangouts.
Advertisement would be done on Social media such as : (facebook, website discovery and other online
platforms). The company would also be advertising its service and product at Akorno while looking
forward in getting some companies .

2.Interest-At this point our potential target market are looking for something to solve their water
issues . Natfil company does exactly that , we are in existence to make sure that , water borne diseases
does multiply itself again for the next years to come through the use of our unique filtration system. `

Sales Funnel
Getting Customers
 Advertising via physical media such as brochures and leaflets
 Spread of word on the internet via social media
 Pop up, loudspeaker adverts
Keeping Customers
 Customer call-ins
 Innovative improvement on the product
 Mailing List
 Customer feedback
Growing our Customers
 Referrals
 Discounts and Promotions