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RESELLER PREPAID PROJECT

I. CREDIT TRANSFER THROUGH CDMA WIRELESS


In order for the team to push K20, K50 and K100 plus prepaid cards during the out of Stock
(OOS) situation, we have trialed one of our residential vendors at HB village to determine Credit
Transfer Service provided by CDMA wireless phone. The trial has gone for two months and the
reseller purchased K200 worth of K20 denominations on the weekly basis and has successfully
transferred the credits to voice and data accounts of his customers.

Based on this trial, we would like to roll this exercise out to all of our resellers in NCD and the
Southern Region.

When we roll out this project, it has to go together with total trade marketing support including
umbrellas erection, give away CDMA phone based on card purchases, signage indicating Credit
Transfers through CDMA and other incentives as a total package.

OBJECTIVE:
 To educate and assist the resellers to stock up K20 plus Rait Prepaid Cards in their CDMA Wireless phone
and sell units by transfering credits through the CDMA phone
 To push on the selling out of K20 plus Rait prepaid Card Denominations
 Create awareness on the availability of Credit Transfer Facility or Service
Reseller Project Reseller Time Materials and Resources Required
Activities to Undertake Location Frame

Transfer Rait 1. Revisit all 200 plus NCD Septem Vehicle CDMA Merchandise
Prepaid resellers at the Central ber – Full time Consider This project
informal segment (Kupiano) Novem usages in write off requires full
Credits via 2. Buy K200 worth of K20 Gulf ber NCD, 200 merchandise
CDMA or K50 Rait Prepaid WP 2010 Central & handsets support:
Wireless and get CDMA free. (Tabubi) Gulf. for umbrella
Phones 3. Educate them how Milnebay Hire car Promotion and other
they will utilize the (Alotau) in use in this giveaway
CDMA to transfer Milnebay exercise. including
Credits and Factor signage at
4. Upon purchase they Tabubil. costs in outlets
receive the umbrella Airfares Prepaid
and other incentives. out of Cards.
5. Erect the signage POM.
depicting Credit
Transfer via CDMA
wireless

II. RESELLER’S BUSINESS IMPROVEMENT PLANS ON PREPIAD CARDS


There is an indication from the resellers market that we meet on daily basis that the
opportunity exists from informal vendors and number of formal businesses in SME category
that are interest to take serious in prepaid card business. The demand for prepaid cards
increases but the situation with most resellers to maintain weekly stock is a problem t they face
cash flow problem. In such case it cost money, time and resources to visit them on daily basis to
restock their order in order for Telikom PNG to have stock availability at the outlets.

OBJECTIVE:
 To prepare business plan for resellers to obtain informal business finance or loan support from SBDC,
national Development Bank and Micro Finance Institutions
 To assist resellers have weekly stock on hand and reduce our operational costs
 To assist resellers meet demand of consumers and in turn they assist growing card business
 Telikom becomes partner to growing informal and SME business activities based on Prepaid Cards
 To maintain and achieve our annual budget in this segment
 This project rolls out in January 2011

Reseller Reseller Time Materials and Resources


Project Activities to Undertake Location Frame

Resellers 1. Discuss with SBDC, NDB NCD and Jan – Dec Vehicle CDMA Merchandise
Business and Micro Finance group Southern 2011 Require Factor When project
on the facility available Region d all cost is successful
Improvem to assist informal sector fulltime in the and
ent Plan and SME’s project delivered,
2. Other activities will be that will merchandise
outlined later after initial incur by as business
discussion on the way the kit specially
forward on this project. resellers for this
project go as
package

III. RESULT EXPECTED FROM PROJECT (I)

REGIONAL RESELLER BUDGET FOR SEPTEMBER - DECEMBER


2010
REGION     MONTH     TOTAL
Decembe
PROVINCES Jan - Aug September October November r (K)
NATIONAL CAPITAL 25000 50000 150000 150000 150000 500000
CENTRAL PROVINCE 500 1500 4500 4500 4500 15000
GULF PROVINCE 1500 3000 9000 9000 9000 30000
ORO PROVINCE 0 0 0 0 0 0
MILINEBAY PROVINCE 2000 4000 12000 12000 12000 40000
WESTERN PROVINCE 1000 2000 6000 18000 20000 46000
TOTAL   60500 181500 193500 195500 631000
If we successfully carry out the Project (I), we anticipate to reactive our resellers and
increase our distribution rate. At the same time our sales will increase in double for the
remaining months based on average monthly sales from January to August 2010.

For project (II), the projection on the sales and distribution will be done in December this
year to carry the plan out in 2011.

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