On Page SEO Factors - Search Engine Console

To get high search engine rankings for your website, you need to make sure that you take
into account all the important SEO factors on the page and try to make it as user-friendly as
possible for the search engines. Good SEO on the page does not automatically lead to high
ranking, but it does make it easier.

The Main SEO Factors On The Site Are:

The Domain Name

The choice of the domain name is one of the most important SEO factors of the site. In an
ideal world, you would just use a keyword, but you would be very lucky if it was available. In
practice, the best option is to use the keyword initially with something like that to clarify it,
e.g. www.<Keyword>.com Using a hyphen is fine for SEO purposes.

How The Site Is Structured

Remember that search engines cannot read Flash content or graphics, so this can be an
obstacle for SEO. Use the text as much as possible.

So that search engines console can find and index your content, make sure you have a
sitemap.

The Choice Of Keywords

The choice of keywords is the most critical SEO factor on the page (actually for your overall
SEO), because the wrong keywords can prevent you from getting a good ranking in practice.
Each page must be optimized for a keyword and all keywords (i.e. the website as a whole)
must be in the same niche.

The URL Of Each Page

Another important SEO factor on the page is the URL of each page, which should contain
the keyword for that page. Ideally, this would be sitekeyword.com/page keyword. WordPress
users should make sure that the permalinks are set to "postname" (to insert the title in the
URL) and install a plugin that automatically shortens the URL by removing common words.

Title Tags

The title of the page should contain the keyword and this should be at the beginning if
possible.

Header Tags

The aim should be to include the keyword in h1 - h3 and others if possible. Titles can be
spread across all content.

How The Keywords Are Positioned

Another important SEO factor on the page is practice keyword positioning. The keyword
should appear in the first and last sentences and throughout the content. Instances of the
keyword can be enlarged, in bold or in italics.

Keyword Density

This is the total number of words divided by the number of uses of the keyword. This should
be around 2%. Search engines should make it clear that the content is relevant to the
keyword, but should not assume that you are simply repeating the keyword to manipulate it.
Keyword density is one of the SEO factors on the page that can be poorly implemented with
a negative result.

Using Graphics

Search engines read the alt-tag of graphics and this can be one of the most effective SEO
factors on the page. You should have a graphic with the keyword as alternative text on each
page.

Internal and external links

Internal links with the keyword as anchor text should be used throughout the website. You
should also have external links to relevant websites. If you use WordPress, you can use a
plugin to automatically create links. It is important to remember that external links are
another factor of SEO on the site which can have negative consequences. Make sure your
external links only lead to reputable websites. You can visit our site for more information
regarding the on-page seo services.

Legal Pages

Standard pages are one of the often overlooked on-page SEO factors. Search engines look
for contact pages and legal pages, so you should have them. These are pages like About
Us, Contact, Terms of Use, and Privacy Policy.

The Contents

Search engines prefer longer content. Therefore, define at least 300 words and no more
than you think your visitors will read.

The content should be clear and should not be duplicated on your website. It must not
contain any spelling or typing errors and must be easy to read for visitors.

Conclusion

Search engines tend to prefer new content, so you should continually add content and
update existing content.