A PROJECT REPORT ON

A STUDY OF CONSUMER PERCEPTION TOWARDS GREEN

MARKETING

SUBMITTED TO HIMACHAL PRADESH UNIVERSITY SHIMLA

IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE

MASTER OF COMMERCE (2018-2020)

Supervised by: Submitted by:

SHILPA DOGRA DAMINI SHARMA

(Assistant professor) Class M.com 4 th sem.

Roll no. 241

Univ. Roll no.08

DEPARTMENT OF COMMERCE
HIMACHAL PRADESH UNIVERSITY REGIONAL CENTRE
DHARAMSHALA (MOHLI) KHANIYARA
KANGRA-176218
 Certificate
It gives me immense pleasure to certify that the project report entitled “A
STUDY OF CONSUMER PERCEPTION TOWARDS GREEN MARKETING”

submitted by Damini Sharma Roll No. 241 and Uni. Roll No. 08 has been
carried out under my supervision and guidance.

The technique used and the data reported in the project report are
genuine to the best of my knowledge. It represents his original work and the
project report is worthy of consideration for the award of Degree of Master in
Commerce.

Dated: Signature (…….….)

Place: Dharmashala (Shilpa Dogra)

 DECLARATION

I do hereby declare that this piece of project report entitled “A

STUDY OF CONSUMER PERCEPTION TOWARDS GREEN

MARKETING

” for partial fulfilment of the requirements for the award of the

degree of “Master Of Commerce” is a record of original work done
by me. This project work is my own and has neither been submitted
nor published elsewhere.

Date :
Signature Place: Dharamshala
 ACKNOWLEDGMENT

Success in any endeavor calls for co-operation and guidance from seniors and
colleagues.

This formal piece of acknowledgement may not be sufficient to express the

feeling of gratitude towards people who have helped me in successfully
completing the project.

My special thanks to our director D.P. Verma Sir and our head of department
DR. MANOJ SHARMA and My Project guide Shilpa Dogra also all M.COM
faculty. She/ He spared his precious time in providing me with the real insights
in to the project. I would be to express my sincere gratitude to her for her
guidance, support and encouragement, which has enabled me to complete the
project successfully. It gives me immense pleasure to acknowledge my thanks
and deep gratitude to all the RESPONDENTS who spared their precious time
for sharing their knowledge as well as providing me with their valuable views
regarding my project.

Last but not the least, I would like to forward my gratitude to my friends &
other faculty members who always endured me and stood with me and without
whom I could not have completed the project.

Any omission in this brief acknowledgement may not be taken as lack of

gratitude.
Serial Chapter Page No.
No.
1 Introduction
2 Review Of
Literature
3 Research Design
4 Data Presentation,
Analysis and
Interpretation
5 Findings And
Conclusions
6 Bibliography
 CHAPTER-1
INTRODUCTION
• INTRODUCTION TO GREEN MARKETING CONCEPT