I would propose a product for this example is wheat products like whole grain and multigrain

wheat, my company sold wheat to small resellers and supermarkets, now to expand the business
I could propose to market my I would target health and fitness products sales shops also I would
target gyms where people are more conscious about healthy diets. campaign using social media,
TV commercials, we will enhance the idea of making the right choice by showing fact of using
full grain products instead of refined products which are unhealthy in long term, also we should
describe the method that our company uses to produce this wheat so it would be more clear to the
customers why our product is better that other competitors in the market

Statement of target market:

“To every household, health conscious, who worry about health and fitness and cares about
the family to feed best quality wheat to be integrated in their daily life routine”

By this we are targeting:

 Living anywhere
 All genders and age groups
 have a certain degree of health consciousness

Statement of competitor’s market:

Our competitor’s target market in general is not specified to health conscious consumers, their
target is more general and to all genders and all groups which makes the target marketing less
efficient, furthermore, the product quality is not strictly monitored for which the consumers are
not targeting. We are using this information to our advantage to target the specific consumer
group to incline in our favor

Value proposition statement:

It should contain these following things:

- Relevancy. Explain how your product solves customers’ problems or improves their
situation.
- Quantified value. Deliver specific benefits.
- Differentiation. Tell the ideal customer why they should buy from you and not from the
competition.
-

“Your health, wholegrain choice, smart lifestyle”

- Strictly monitored production

- Fights several diseases
 - Healthy way of lifestyle.

Slogan:

“Know what you consume, be smart and health”