WONDERLA HOLIDAY LIMITED

INTRODUCTION

Wonderla Holidays Limited operates three largest amusement parks in Kochi,

Bangalore and Hyderabad; and the Wonderla resort in Bangalore under the brand
name Wonderla. Wonderla Amusement Park in Kochi, previously known as Veega
Land, is located 15 kms from Kochi city and is home to 50+ amusement rides.
Spread over 30 acres of landscaped space and built to international standards
Wonderla Kochi is impeccably maintained. We have provided joyful experience to
over 1 crore visitors over the past 17 years.Wonderla Kochi is the first park in
India to get ISO14001 certificate for eco-friendliness and OHSAS 18001
certificate for safety.

Wonderla - Bangalore India's favourite amusement park is located on Bangalore -

Mysore Road, just 28 kms from Bangalore city. Spread across 82 acres of
landscaped garden, Wonderla Bangalore has 61 thrill packed rides offering a
monster dose of entertainment and fun for all age groups. Wonderla - Bangalore
has thrilled over 7.5 million people visitors since our opening in 2005.In 2012,
Wonderla Bangalore added a resort inside the amusement park - making it the first
amusement park in India to have a resort built right inside it.

Wonderla has now marked its presence in Hyderabad to unfold an all-new chapter
of thrill. Brace yourself, Wonderla Amusement Park, Hyderabad will take you on a
ride you have never experienced before. Our 43 world-class rides at the park will
mesmerize you and will leave you asking for more. Wonderla Hyderabad offers the
perfect package for all the age groups with its 25 land based rides and 18 water
based attractions. Soak and splash in exhilarating water rides, feel the rush of
adrenaline on high-thrill rides, and get pampered with the finest facilities in leisure
for the whole family.
The Wonderla resort in Bangalore is the first of its kind luxury resort in India with
the Wonderla Amusement Park right in its backyard - making it an ideal place to
extend your Holiday.A holiday resort as well as a business hotel on Mysore Road,
the facilities here include luxurious rooms, fully equipped conference halls, a resto-
o-bar called Red Ice, a fine dining restaurant, heated pool, recreation area and of
course, the Wonderla Amusement park in its backyard.
 PROMOTERS

1.Mr. Kochouseph Chittilappilly:- Non Executive Director

2.Mr. Arun K. Chittilappilly:- Manging Director
3.Ms. Priya Sarah Cheeran Joseph:- Executive Director

Promoter Group Companies

1.V-Guard Group
2.Veega Land Developers
3.V-Star Creations

Awards and Accolades

Wonderla Amusement Parks in Bangalore and Kochi and our Resort in Bangalore,
have consistently been top rated on Trip Advisor. We thank our visitors for their
reviews. We have also received several awards from government and industry
bodies.

Indian Association of Amusement Parks and Industries (IAAPI) IAAPI is the apex
body representing the interests of a diverse range of amusement parks and leisure
businesses in India. It has presented Wonderla with the following awards:

 Highest number and variety of rides (2012, 2011, 2010 & 2009)
 Highest number of innovative rides (2012, 2011, & 2009)
 Innovative promotional activity through media (2012, 2010, 2009, & 2008)
 Most Innovative ride (2009)
 Innovation introduced and innovative product brought in for an existing product in
the year 2008
 Best product manufactured (2008)
 Government of Kerala

Kerala State Tourism Awards for:

 The most eco-friendly tourism project for the year 2001-02

 Most innovative use of information technology in tourism sector for the year 2011-
12
 Best Tourism destination for the year 2012-13
 Best Tourism destination for the year 2010-11

Kerala State Pollution Control Award

Winner 2001 - Medium Scale

Destination Kerala Award

Tourism man of the year for new business venture

 Corporate Social Responsibility

Wonderla Holidays Limited is a socially responsible organization involved in

numerous community development projects and programmes. The community
development efforts of Wonderla focus on Education, Health and social welfare, in
areas and villages surrounding the park.

Education

At Wonderla we believe that education is the right of every child. To help make
that belief a reality, Wonderla is providing help in developing educational
infrastructure in Schools around Bangalore and Kochi that lacked basic
infrastructure to impart good education. Education Project provides

 Infrastructure development
 Educational Material (E-learning & Educational kits)
 Modern educational amenities and aids such as computers and televisions
 Sports equipment and materials
 Merit based Financial Assistance to underprivileged children

Health

Wonderla has provided Health Insurance to the financially underprivileged. They

are also conduct free health check up camps at villages and underdeveloped areas
where proper health care still remains a distant dream.

Rural Welfare

Wonderla also makes financial contributions to support the efforts of NGOs &
agencies like Sambhav Foundation, Kripa Trust, Missionaries of Charity & Lisa's
homes that work for the welfare and upliftment of the society.
 CSR ACTIVTIES SUGGESTED BY US

 Environment stewardship(environment)
 Conservation Fund(environment)
 Charitable giving
 Volunteering
1. Environmental stewardship
This CSR activity addresses stakeholders interests about the environmental
impact of the company’s business operations. This CSR has the main
strategic objectives such as waste diversion, emission reduction, and water
conservation. This helps in reusing and recycle materials as well as reduces
the amount of waste sent to the landfills. Thus this strategy enhances the
sustainability and greening of the business.

2. Conservation Fund
This CSR activity directly initiates to the stakeholders and parties that are
not directly impacted by the amusement parks and resorts.This strategy
involves programs for saving wildlife, protecting the planet and facilitating
community involvement.This encourages and enables the communities to
participate in greening and sustainability via non profit organizations.

3. Charitable Giving
This engages in charity work as part of efforts to fulfill its corporate social
responsibility. Charitable giving reinforces the strategic strength.This part
helps in supporting the stakeholders concerned about the environment
impact on wonderla operations.

4. Volunteering
This part of strategy focuses on the solutions to the problems of the interests
to the stakeholders in order to support the skills development among the
youth. This CSR component facilitate the diffusion of sustainability,
business ethics and other aims to stakeholders groups. Thus, volunteering
had the added effect of enhancing the 4p’s through public relations.
 COMPARISON
Wonderla is focusing on infrastructure development, education and health
as its CSR activities but doesn’t focuses on the natural environment. So the
suggested CSR activities are environmental stewardship, volunteering,
conservation fund, etc. These CSR components are directly saving the
natural environment, parks and resorts, and also manages the stakeholders
expectations. The ecological issues and interest identified in the PESTLE
analysis of the wonderla are partly dealt with through the corporate social
responsibility programs and initiatives that directly or indirectly tackle the
environmental problems.
Our CSR activities addresses sustainable and green operations,community
development, environmental conservation and other endeavors through
environmental programs.
 CONCLUSION

We conclude that wonderla is one of the largest chain of amusement parks in india
focusing on the overall sustainability. These CSR components are directly saving
the natural environment, parks and resorts, and also manages the stakeholders
expectations. This part helps in supporting the stakeholders concerned about the
environment impact on wonderla operations. The community development efforts
of Wonderla focus on Education, Health and social welfare, in areas and villages
surrounding the park.

PEER RATING (Q1623)

REG. NO. NAME MARKS

11601535 MEGHA KAUR 10
11612016 ROOPKIRANJIT 10
11609520 ANUDEEP KAUR 10
11510077 CHIBALE MISELO 8
11609769 HIMAKSHI VATS 7