DIGITAL MARKETING

All those marketing activates done on digital channel

ACTIVITIES

Paid adv.

Social media marketing

Email and sms marketing/mobile marketing

Search engine optimization

6-WHAT IS POWER OF DIGITAL MARKETING

BENEFITS OF G-M

Global reach

Personalized marketing

Customer engagement

Content verity

Sales conversion

Cost reduction

7-WHAT IS FREELANCING?

A person who is self-employed and sell its services on internet for income

BENEFIT

No boundary

No time

Own price

Full control

8-FREELANCING JOBS FOR DIGITAL MARKETING

Social media and blog creation

Community management

Advertising

SCO

Online selling

Online campaigning social media and content creation part

(what to post)

(when to post)

(where to post)

Email marketing/ mobile apps

9-Marketing Skills For Non-Technical

Community management-Posting skills

Advertising

Acquisition

Performance measurement

Client dealing

Blog creation

10-what are digital marketing tools

Facebook incites

 Measuring post reach

 Is it become popular?
 Did people like?
 Comments like share states click states
 Customer’s demographics

Linked in

Instagram

Twitter

Youtube studio

Goggle ad words

Google add sense

Blogger.com

Tbola.com (NATIVE ADV.)

Mail chimp (email marketing)

10- THINK LIKE MARTETER

People behavior (Customer engagement)

Creating value
Problem solving skill (know the problem, solution of problem)

TEACHERS ADVICES

1 creativity

2 Adaptive (change with the time)

3 challenge

11-POPULAR D-M JARGONS

JARGONS (own language)

1 conversion rate/ call to actions-subscribe button

2 engagement rate- like rates

3 impression 4 REACH

Count on the number of times a post has been count of the number of people who have

Displayed regardless whether it has been received your Impression

Clicked or not.

5 AFFINITIES (topic pages interest customer likes and)

6 TRENDING TOPICS

7 SENTIMENTS

8 PAID MEDIA

9 OWN MEDIA

10 SOCIAL MEDIA INFLUANCES

11 KEY WORD (SCO CONCEPT)

12 MEME AND VIRAL

13 ANALYTICS/ HISTORICAL DATA

12-NEGOTIATION WITH CONFIDENC

Negotiation done on

1 do your home work

2 avoid email ( use video chat)

3 ask questions
4 scope of assignments

5 price negotiation

6 optimistic (never miss hope)

7 be ready to walk

14- QUANTITY AND QUALITY PROJECT

Research

Strategize- plan (written plan)

Feedback

Be realistic balance between quantity and quality

Project document (make detail, send client, get approval)

Schedule

Work

Vacations

15- SELECTION OF PROJECT

Less risky projects

N focus money

1 Find out minimum required rate o yours

Time, skills

2 Market rate

3 research

4 clarity

5 Risk (always make points)

Undisclosed timeline

Unrated clients

Do proper research

How they pay

Valid or not
 16- SETUP TIME PLAN FOR CERTIFICATION

17-PLATFORMS AND JOBS FOR BIGGENERS

FB

Ad campaigns

Marketing research

Brand loyalty

Engagement

INSTAGRAM

Celebrity following

Loyal fans

Better cost

Youtube

Twitter

Blogger.com

18-add creation project

TYPES OF ADDS

1 display adds

i-static adds

ii-text adds

iii- pop up adds

20

Social media Community Management

21

Lead Generation and sales

22

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