Name- Aadesh Srivastava

Roll No- GM18294

Section- C

Digital and Social Media Marketing (PGM-09)

1. Identify the major strategies used by Editage while using the Google
Adwords and their impact on the results.
Answer:-
The major strategies used by editage while using the google adwords and
their impact on the results are:-
 The current situation and how AdWords has helped, Khuzem remarks,
The online space has worked well for us. About 50% of our online
traffic comes from Search engines, and 20-25% is driven by Google
AdWords campaigns.
 Sales and conversions and tracking return on investments through
AdWords are the two biggest value additions in the online space.
 Through adwords Editage using online platform for promoting their
services and its helps the company to join the south east Asian user .
 By using this strategies they using many website from different
account for promoting and give the services to all of us.
 Throughout this period, AdWords Editor has helped organize different
ad creatives, keywords, and campaigns for all the account.
2. Discuss the opportunities for Editage in the modern times of digital
marketing with some sample creative.
Answer:
The opportunities for Editage in the modern times of digital marketing with
some sample creative.
 They earn good profit from the digital marketing advertisement
through some adds on the internet.
 They also advertise on the social media marketing through the
facebook,Instagram.
 They also advertise the email marketing by which they easily contact
through the email.
 Through the content marketing they increase the awareness of people
on the website.
 Through the mobile application they launch the application on mobile
phone and give some service on mobile.
 Through the display banner and advertisement they create good
banner on website and also advertise on google by paid and create
customer.
Q2A) Study about Adwords and Adsense programme by Google. How
the businesses can benefit from these programmes? Elaborate the
features alongwith suitable examples.

Answer:-
 Adwords works faster than SEO
The topmost benefit of Google AdWords is that it works faster than
SEO. Both SEO and Google AdWords are search engine marketing
strategies to generate more traffic and leads. But, a well optimized
AdWords campaign can work much faster for a business to get the
much coveted first spot in search.
Here are some reasons why it’s faster and more effective

You can focus on multiple keywords at a time.

You can turn the campaign on or off whenever you want to.

Ads which appears on the top of the page get immediate visibility

 Increase the brand awareness.

Google AdWords, in addition to boosting traffic, clicks, and
conversions, is also an efficient way to tell people about your brand.
To verify this, Google partnered with Ipsos to run a study across 12
verticals, right from automobiles to retail. It was discovered that
search ads lift top-of-mind awareness by an average of 6.6%

 Reach more customers through their Gmail Inbox

One of the most used marketing strategies in every business is email

marketing, which is why gmail ads can be helpful as well. In
September 2015, Google integrated native Gmail ads with Google
 AdWords and made it available to all advertisers, which means you
can reach more prospects through their gmail inbox.

Usually, Gmail ads appear on the promotion tab, but sometimes you
can see it on the social tab too. These ads run on both desktops and
mobiles. Since Gmail ads generally cost much less than search ads, if
you have a small budget, then you can try Gmail ads as well.

Mobile Gmail ad:

 Reconnect with visitors of your website

One of the coolest benefits of  Google AdWords is reconnecting with
your website visitors. Let me elaborate.You might have window
shoppers on your website. These are people who have visited all the
pages on your website but haven’t taken any action. How do you
remind them of you and what you could do for them? Enter Display
Remarketing and RLSA campaigns.
Google AdSense is an advertising program that allows you to run ads on your
website, blog, or YouTube videos and get paid when visitors click on them. The
ads are generated from businesses that use Google's AdWords program that you
feed using a special AdSense code onto your blog or website.

For new websites or blogs, the Google AdSense program can be one of the
fastest ways to generate income, which is why it's so popular.

Pros and Cons of Making Money With Google AdSense

The Google AdSense program has several great advantages including:

 It's free to join. 

 Eligibility requirements are easy, which means you can monetize your
website or blog even when it's new.
 There is a variety of ad options and several that you can customize to fit
the look and feel of your site.
 Google pays monthly by direct deposit if you meet the $100 threshold.
 You can run ads on several websites from one AdSense account.
 There are options to run ads on mobile devices and RSS feeds. 
 You can easily add it to your Blogger and YouTube accounts, although
with YouTube, you'll need to have at least 1,000 subscribers and 4,000
hours of watch time to run AdSense on your videos.

With that said, there are a few drawbacks to AdSense as well:

 Google can terminate your account in an instant, and it's not very
forgiving if you break the rules.
 Like all forms of online income, you need traffic in order to make money.
 When people click on an AdSense ad, you make some money, but your
visitor also leaves your site, which means you lose the opportunity to
make money with higher-paying affiliate products or your own products
and services.
 It doesn't necessarily pay more than other similar ad programs.

AdSense is a great monetization option, but it's not a get-rich-quick or make-

money-doing-nothing program. Further, Google has rules that some bloggers
seem to miss when reading the terms of service. As a result, many website
owners have found out the hard way that they'd violated a Google policy and
have lost their account forever. 

Types of AdSense Ads

Google offers a variety of ad types to run on your website, including: 

 Text: Text ads use words, either as an Ad Unit (one offer) or a Link Unit

(list of offers), and come in a variety of sizes. You can customize the
color of the box, text, and link.
 Images: Image ads are graphic ads. They come in a variety of sizes. You
can choose an ad feed option that mixes both text and image ads.
 Rich Media: These are interactive ad types that can include HTML,
video, and flash.
 Video
 Animated Image
 AdSense for Search: This allows you to have a Google search box on
your website or blog. When a user enters a term and conducts a search, a
search results page opens with AdSense ads. You can customize the color
scheme of the search results page to harmonize with your website.

Google AdSense Payments

Google pays through direct deposit or check each month your earnings reach or
exceed $100. If you don't earn $100 in one month, your earnings roll over and
are added to the next month. Each time you reach the $100 threshold, Google
will issue a payment on the next payment period. Through your AdSense
account, you can see your current earnings, what ads are generating the most
clicks, and other helpful data.

If you currently have a blog or website that gets 100,000 visitors every single
month, that's more than 1 million every year. Consider how that relates to
potential ad revenue:

1. You have 100,000 ad impressions (views).

2. You have a click-through rate (CTR) of 1%, which is standard.
3. 1% of 100,000 is 1,000.
4. If the CPC(cost per click) of the ad is $0.01, you make $10.
5. If the CPC of the ad is $1.00, you make $1,000.

There's a big difference between the two, and obviously, most ads do not payout
at the $1/click rate. You are more likely to see a rate somewhere between those
two, which adds up to possibly hundreds of dollars each month. The more
obvious and widespread the keyword of the ad, which is what triggers the ad
itself, the lower the CPC.

Maximizing Income
Whether you want to make money off the blog or website you already have, or
you want to create a blog with the sole purpose of making AdSense money,
there are several ways you can increase your revenue:

 Use search engine optimization (SEO) writing to maximize the keywords

in your content.
 Write more. The more you write about your subject, the more keywords
you have for Google to search and feed ads to.
 Write often. More content is everything, and the fresher the better.
 Post useful, accurate content. When you post garbage filled with
keywords, it is difficult to read and doesn't bring people back. You want
your site to be sticky, so it generates traffic.
 Find a niche. Talking about football is good, but thousands of people are
doing it. A less popular topic such as movie soundtrack collections is
another story.
 Don't create too much bad traffic. It's easier than you'd think to create a
lot of traffic, but if it's not qualified, and people aren't there to read your
content, then it will be a flash in the pan. It also affects your CTR.
 Make use of Google Analytics. Google gives you free tools to assess your
website to make a profit.

Q2 B) Discuss the important aspects of Search Engine Marketing

(Organic and Paid). What are the important issues in launching the
SEM campaigns?
Answer:-
 SEM commonly describes the use of paid advertising to market your
business in search engine results. Companies can advertise in search
results to increase website traffic, drive leads, or generate sales. SEM
is synonymous with the more common term, pay-per-click (PPC)
advertising.
You can create an SEM campaign in Google Ads and Bing Ads, as
well as on social media networks that allow advertising,
like Facebook and Instagram. While SEM focuses on advertising in
search results, some marketers extend SEM to include news feeds on
social media.

With an SEM campaign, your company gains several advantages,

including

Visibility in search results

High-quality site traffic
 Additional sales and revenue
Better brand awareness
Impressive ROI
 Consider if Your Business is Well-Suited for Paid Search.
 Budget for Complementary Pay-Per-Click Advertising.
 Set Goals & Stick to Them
 Strive for a Simple Landing Page Experience