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Suppose that 4 types of soft drinks are obtained in the market: Colombian,
Pepsi Cola, Fanta and Coca Cola when a person has bought Colombian there
is a probability that they will continue to consume 40%, 20% of which will
buy Pepsi Cola, 10% that Fanta buys and 30% that Coca Cola consumes;
when the buyer currently consumes Pepsi Cola there is a probability that he
will continue to buy 30%, 20% buy Colombiana, 20% that Fanta consumes
and 30% Coca Cola; if Fanta is currently consumed, the likelihood of it
continuing to be consumed is 20%, 40% buy Colombian, 20% consume
Pepsi Cola and 20% go to Coca Cola. If you currently consume Coca Cola the
probability that it will continue to consume is 50%, 20% buy Colombian,
20% that consumes Pepsi Cola and 10% that is passed to Fanta.
At present, each Colombian brand, Pepsi Cola, Fanta and Coca Cola have the
following percentages in market share respectively (30%, 25%, 15% and
30%) during week 3.
STATE E0 E1 E2 E3 E4 COCA
WEEK COLOMBIANA PEPSICOLA FANTA COLA
3
Transition matrix
1) Define the states: by extension (E1, E2, E3, E4) and by understanding:
E1 will buy Columbiana, E2 will buy Pepsi Cola, E3 will buy Fanta and E5 will
buy Coca Cola.
PERMANENCE
AND LOSS