Research Methodology

Student Name

Date 25/April/2020
Methodology Of Qualitative Research
The type of Qualitative Research studies reality in its natural context, as it
happens, trying to make sense of, or interpret phenomena according to the
meanings they have for the people involved. Qualitative research involves
the use and collection of a wide variety of materials, interview, personal
experience, life stories, observations, historical texts, images, sounds that
describe Routine and problematic situations and meanings in people’s lives.

This method consists of obtaining information from the study subjects,

provided by them, about opinions, attitudes or suggestions. There are two
ways to obtain information with these methods: the interview and the
Type Of Research questionnaire. The interview is the interpersonal communication established
between the researcher and the subject of study in order to obtain verbal
answers to the questions raised about the proposed problem.

Qualitative research proposes, on the one hand, that competent and

qualified observers can objectively; clearly and accurately report on their
own observations of the social world, as well as on the experiences of
others. The objective of Qualitative research is to provide a research
methodology that allows understanding the complex world of lived
experience from the point of view of the people who live it (Taylor and
Bogdan, 1984)

Preparatory Phase: The Reflective and Design stages materialize in a

Theoretical-Conceptual Framework and in the planning of the activities that
will be executed in the later phases.
Relevant sources for the origin of the definition of the research area:

• Daily life, what worries people.

• Concrete experiences that are significant
• The contrast with other specialists.
Phases Of The
Methodology • Reading work of other researchers.

Phase: Field work

"Qualitative research will be as good as the researcher."

“You must be prepared to trust the stage; Be patient and wait until the
informants accept it; be flexible and have the ability to adapt and "laugh at
yourself"
“It is necessary to be persistent, the investigation is carried out step by step,
the data is verified again and again, verified, verified; doubts arise, and
confusion must be overcome.”

The actions to be developed are:

a) Collection of information through the described instruments: field diary,
critical incidents register, questionnaire (students and teacher), reports
(experts and teacher) and interviews.

b) Participation in the research process.

c) Generation of reflection and discussion processes with the subjects

involved.

Analytical Phase

This phase deals with a set of manipulations, transformations, operations,

reflections and verifications made from the data in order to extract relevant
meaning in relation to a research problem, in which it implies different
purposes that require activities concrete:

a) Reduction of data
b) Disposition and transformation of data
c) Obtaining results and verification of conclusions.

Informative Phase

The qualitative report should be a convincing document presenting the data

systematically that support the case of the researcher and refute the
alternative explanations. There are two fundamental ways of writing a
report:

a) As if the reader were solving a puzzle with the researcher.

b) Offer a summary of the main findings and then present the results that
support the conclusions.

Analysis Of Data And Tests

The interpretation of the results should be clear from the analysis of each
table or chart that has been planned. The conclusions are based on the
results presented. The main result will be to show if the hypothesis is
accepted or falsified. Remember that a research work only ends when the
research report has been prepared, whose style and form.

“The qualitative researcher can be seen as a tireless interpretive critic”

Kuada, J. E. (2012). Research Methodology: A Project Guide for University
References Students. (Pág. 59-60). Retrieved from:
http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=503632&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_38
 Research Methodology Description Diagram

Methodology to research the problem of digital transformation in Colombian Enterprises

Type Of Research:
Methodology Of Qualitative Research
The type of Qualitative Research studies reality in its natural context, as it happens, trying to
make sense of, or interpret phenomena according to the meanings they have for the people
involved. Qualitative research involves the use and collection of a wide variety of materials,
interview, personal experience, life stories, observations, historical texts, images, sounds that
describe Routine and problematic situations and meanings in people’s lives.

Phases Of The Methodology:

Preparatory Phase: The Reflective and Design stages materialize in a Theoretical-Conceptual
Framework and in the planning of the activities that will be executed in the later phases.
Relevant sources for the origin of the definition of the research area:
• Daily life, what worries people; • Concrete experiences that are significant; • The contrast with
other specialists; • Reading work of other researchers.

Phase: Field Work

"Qualitative research will be as good as the researcher". “You must be prepared to trust the
212032_78

stage; Be patient and wait until the informants accept it; be flexible and have the ability to adapt
and "laugh at yourself". “It is necessary to be persistent, the investigation is carried out step by step,
the data is verified again and again, verified, verified; doubts arise, and confusion must be
overcome.”
The actions to be developed are:
a) Collection of information through the described instruments: field diary, critical incidents
register, questionnaire (students and teacher), reports (experts and teacher) and interviews.
b) Participation in the research process.
c) Generation of reflection and discussion processes with the subjects involved.

Analytical Phase
These tasks would be:
a) Reduction of data ; b) Disposition and transformation of data; c) Obtaining results and
verification of conclusions.

Informative Phase
The qualitative report should be a convincing document presenting the data systematically that
support the case of the researcher and refute the alternative explanations. There are two
fundamental ways of writing a report:
a) As if the reader were solving a puzzle with the researcher.
b) Offer a summary of the main findings and then present the results that support the conclusions.

REFERENCES
Kuada, J. E. (2012). Research Methodology: A Project Guide for University Students (pp 59-
60). Retrieved from: http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=503632&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_38
PATENTSCOPE Search Diagram:

Appl. No 1020010078176 /
Publication No 9
CRM
Publication Date 18/06/2003

How This Innovation Contributes To Solve The

Applicant SAMSUNG
ELECTRONICS CO., LTD.
Problem Of Digital Transformation In The World?
This innovation contributes to solving the digital
transformation problem, since the purpose is to allow a
user to use an internet service without entering CRM data
in each times and to supply a proper service for each user
using CRM data without constructing a CRM solution. This
also helps other company departments in their
management and decision-making processes.

Video
El trabajo nos permite desarrollar las habilidades para lograr en la empresa una
negociación de activos tecnológicos a partir de productos, procesos e innovación
de sistemas. También lograr el Fortalecimiento de las competencias para
desarrollar la vigilancia tecnológica, utilizando herramientas proporcionadas por la
Organización Mundial de la Propiedad Intelectual.
Un pequeño porcentaje de empresas colombianas se ha transformado
digitalmente, una gran parte de este porcentaje son empresas grandes y
consolidadas, que relegan a las empresas medianas y pequeñas a un atraso
tecnológico que las hace menos competitivas.
Es importante comprender la valoración y negociación de la tecnología, ya que
contribuye a resolver el problema de transformación digital en Colombia, incitando
a hacer uso de herramientas tecnológicas para que las organizaciones cambien su
cultura y su estructura para que puedan ejecutar procesos de forma mas eficiente
y eficaz.
The work allows us to develop the skills to achieve in the company a negotiation of
technological assets from products, processes and systems innovation. Also
achieve the Strengthening of competencies to develop technological surveillance,
using tools provided by the World Intellectual Property Organization.
A small percentage of Colombian companies have transformed digitally, a large
part of this percentage are large and consolidated companies, which relegate
medium and small companies to a technological backwardness that makes them
less competitive.
It is important to understand the valuation and negotiation of technology, since it
contributes to solving the problem of digital transformation in Colombia,
encouraging the use of technological tools for organizations to change their culture
and structure so that they can execute processes more efficiently and effective.