RESEARCH METHODOLOGY DESCRIPTION DIAGRAM ONE PER GROUP

Methodology to research the problem of digital transformation in Colombian Enterprises

Type Of Research:
Methodology Of Qualitative Research
The type of Qualitative Research studies reality in its natural context, as it happens, trying to
make sense of, or interpret phenomena according to the meanings they have for the people
involved. Qualitative research involves the use and collection of a wide variety of materials,
interview, personal experience, life stories, observations, historical texts, images, sounds that
describe Routine and problematic situations and meanings in people’s lives.

Phases Of The Methodology:

Preparatory Phase: The Reflective and Design stages materialize in a Theoretical-Conceptual
Framework and in the planning of the activities that will be executed in the later phases.
Relevant sources for the origin of the definition of the research area:
• Daily life, what worries people; • Concrete experiences that are significant; • The contrast with
other specialists; • Reading work of other researchers.

Phase: Field Work

"Qualitative research will be as good as the researcher". “You must be prepared to trust the
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stage; Be patient and wait until the informants accept it; be flexible and have the ability to adapt
and "laugh at yourself". “It is necessary to be persistent, the investigation is carried out step by step,
the data is verified again and again, verified, verified; doubts arise, and confusion must be
overcome.”
The actions to be developed are:
a) Collection of information through the described instruments: field diary, critical incidents
register, questionnaire (students and teacher), reports (experts and teacher) and interviews.
b) Participation in the research process.
c) Generation of reflection and discussion processes with the subjects involved.

Analytical Phase
These tasks would be:
a) Reduction of data ; b) Disposition and transformation of data; c) Obtaining results and
verification of conclusions.

Informative Phase
The qualitative report should be a convincing document presenting the data systematically that
support the case of the researcher and refute the alternative explanations. There are two
fundamental ways of writing a report:
a) As if the reader were solving a puzzle with the researcher.
b) Offer a summary of the main findings and then present the results that support the conclusions.

REFERENCES
Kuada, J. E. (2012). Research Methodology: A Project Guide for University Students (pp 59-
60). Retrieved from: http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=503632&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_38