BR A N D

G U I DE L I NES
B Y A T O MI VO X

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 L O GO
M AIN LOGO
SECOND ARY LOGO
SUBMARK

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L OGO - C OLO UR O PTIO N S

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 SU B M A R K
MAIN SUBMAR K
SECO ND ARY SUBMARK

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 MAIN
COL O U R P A L E T T E

#EF7D00 #878787
R:239 G:125 B:0 R:135 G:135 B:135
C:0 M:60 Y:100 K:0 C:0 M:0 Y:0 K:60

#A2C61C #FBB80F
R:162 G:198 B:28 R:251 G:184 B:15
C:45 M:0 Y:99 K:0 C:0 M:31 Y:93 K:0
SECONDARY

#D11326 #4254A1
R:209 G:19 B:38 R:66 G:84 B:161
C:11 M:100 Y:88 K:2 C:84 M:70 Y:0 K:0

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 TYP E F A C E S

MAI N TY P EF AC E
COOLVETICARG-REGULAR IS THE M AIN TYPEFACE FOR HUMMUS.PT AND SHOULD BE USED
ON ALL SIGNAGE, BANNERS AND ALL PROFESSIONALLY PRINTED MATERIALS.

CO O LVE TI CAR G - R E GU L AR

SE CON DA R Y T Y P EF A CE
LATO IS TH E SUPPORTING TYPEFACE FOR HUMMUS.PT AND SHOULD BE USED ON ALL
IN HOUSE PRODUCED COMMUNICATIONS.

LATO B L AC K
L ATO B O L D
LATO R E G U L A R
L ATO ITA L IC
LATO L IG H T
LATO H A I R L I N E

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 G U ID E L I N E S

CORRECT USE OF THE LOGO

BELOW ARE THE ACCEPTABLE USES OF THE LOGO.
FULL COLO U R
O NE COLOUR
REVE RSE OPTION

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 G U ID E L I N E S

INCORRECT USE OF THE LOGO

BELOW ARE SOME OF THE INCORRECT USES OF THE LOGO. NOT ALL INCORRECT
USES ARE SHOWN. THE LOGO SHOULD NEVER BE MODIFIED, REARRANGED OR RECREATED.
THE COLOURS SHOULD ALSO NEVER BE CHANGED.

ARRANGEMENT OF SYMBOL AND TYPE HAS THE PROPORTIONS HAVE BEEN

BEEN CHANGED. CHANGED AND THE LOGO HAS BEEN
SQUEEZED.

THE SIZE RELATIONSHIPS OF THE SYMBOL THE LOGO APPEARS ON A DARK

AND TYPE HAVE BEEN CHANGED. BACKGROUND WITH INSUFFICIENT
CONTRAST.

EXTRA ELEMENTS HAVE BEEN ADDED

THE COLOURS HAVE BEEN CHANGED.
AND THERE IS INSUFFICIENT SPACE
AROUND THE LOGO.

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