Cyber Café Business Plan

Electropreneurship

SECRET

Bsindt ET 2-2

12/2/2019
 Table of Contents

Executive Summary................................................................................................... 1

The Company............................................................................................................. 4

The Market................................................................................................................. 5

* Industry Trends........................................................................................... 6

* Market Segments......................................................................................... 8

* The Competition.......................................................................................... 9

* The Customers........................................................................................... 14

Marketing and Sales.................................................................................................. 15

* Marketing Strategy..................................................................................... 15

* Sales Plan................................................................................................... 16

Products..................................................................................................................... 17

* Automaton 10............................................................................................. 17

* Future Products.......................................................................................... 18

Development Plan..................................................................................................... 18

Implementation Plan.................................................................................................. 21

* Inventory..................................................................................................... 22

* Staffing Requirements................................................................................ 22

* Facilities..................................................................................................... 22

Management.............................................................................................................. 23

Financial.................................................................................................................... 25
EXECUTIVE SUMMARY

This Cyber Café will provide a unique forum for communication and entertainment through the medium
of the internet. The public want to access to the methods of communication and volumes of information
now available on the internet and access at a cost they can afford and in such a way that they aren’t
socially & economically. The goal of this Cyber Café is to provide the community with a social,
educational, atmosphere for worldwide communication.
The amount to run this Cyber Café is ₱1M which includes the cost of the equipment, services, furniture,
cabling, decoration, fixed cost and variable cost.
Two of the shareholders already had a degree in networking and others shareholders have a experience
in technician.
We were expecting to maintain about three years to establish our market and settle the bank loan.
Successful operation in the first three years will provide Cyber Café with a customer base that will allow
it to be self-sufficient after three years later.

Objective

The objectives for the first three years of operation include:

 The creation of a unique, upscale, innovation environment that will different in this Cyber Café
from others internet café.
 Educating the communicating on what the Internet café.
 Formation of an environment that will bring people with diverse interest and background
together in a common forum.
 Affordable access to the resource of the internet and other online services
 To establishing in the market
 To create the IT lifestyle at the area.

Mission
As the popularity of the internet continues to grow at an exponential, easy and affordable access is
quickly becoming a necessity of a life. This Cyber Café provide communities with the ability to access the
internet, enjoying play games and share internet experience in a comfortable environment. The people
of all ages and backgrounds will come to enjoy the unique, upscale, educational and innovative the
cyber café provides.

Key to success
The key to the success are:
 The establishment of this Cyber Café is as a community hub for socialization and entertainment.
 The creation of an environment that won’t intimidate the novice user. This cyber Café will
position itself as an educational resource for individual wishing to learn about the benefits the
internet has to offer.
The Company

This cyber café are registered as name Danx Multi Cyber Café and located at Dasmariñas Cavite. Danx
Multi Cyber Café will provide full access to email, internet application, the lasted games product, other
application like MS Office and Adobe Reader. This cyber café also provides customers with a unique and
innovative environment for enjoying their time here. Danx Multi Cyber Café will appeal to individuals of
all ages and background. We want to make this business as a integration centre for the users who expert
in computers and users who just in the beginning to use the computer. By the way, Danx Multi Cyber
Café also will be the starting for the lifestyle in this area.

Company Ownership:

Rhythm International Cyber Café is hold by 4 shareholders. As the founder of Rhythm International
Cyber Café, we are owners and the holding share of this Cyber Café is divided into four of us.

Company location & Facilities:

As site has been chosen at Blk 15 LOT 30 Dasmariñas Cavite, there are many various reason of this sites.
The various reasons including:
 Proximity to the business community
 Proximity to the residential area, schools and colleges/private university
 Proximity near to bus station
 Parking availability
 Low Rent

Services
Danx Multi Cyber Café will provide full access to emails, internet application, the fastest games
registered product, other application like Microsoft Office, printing, scanning, Fax services, repairing
(Desktop and Laptop) and selling Computer hardware & Software. This cyber café also provide
customers with a unique and innovative environment for enjoying their time in our cyber café.

Service Description
Danx Multi Cyber Café will provide its customers with full access to the internet and common computer
software and hardware. There is some of the internet and computing services available to the customers
are listed below:
 Access to internet explorer
 Access to popular software application like Adobe Photoshop and Microsoft Office
 Access to laser and color printing
Tha Market

Industry Trends:

Danx Multi Cyber Café is faced with the exciting opportunity of being the first-mover in the ONEX cyber
café market. The consistent popularity of coffee, combined with the growing interest in the internet has
been proven to be a winning concept in other markets and will produce the same results in ONEX.

Market Segment:

The target customer can be dividing into three group. First group is familiar with the internet and desire
a progressive and inviting atmosphere where they can get out of their offices or bedroom. Normally this
group is expert in using computer and their jobs needed to the computer using. Second group is not
familiar with the internet yet and just waiting for the right opportunity to enter the online community.
The third group is for children who aged about 8 to 14 years old. This group is the main target because it
can bring about 50% years of whole profit in a month to the cyber café. Usually they are more attractive
to online games and spend a lot of time in here. In addition to these three broad categories, Danx Multi
Cyber Café target market can be divided into more specific market segments. The majority of these
individuals are student and business people.

The Competition

Danx Multi Cyber Cafe has three main strategies. The first strategy focuses on attracting novice Internet
users. By providing a novice friendly environment, Danx Multi Cyber Cafe hopes to educate and train a
loyal customer base.
The second, and most important, strategy focuses on pulling in power Internet users. Power Internet
users are extremely familiar with the Internet and its offerings. This group of customers serves an
important function at Danx Multi Cyber Cafe. Power users have knowledge and web-browsing
experience that novice Internet users find attractive and exciting.
The third strategy focuses on building a social environment for Danx Multi Cyber Cafe customers. A
social environment, that provides entertainment, will serve to attract customers that wouldn't normally
think about using the Internet. Once on location at Danx Multi Cyber Cafe, these customers that came
for the more standard entertainment offerings will realize the potential entertainment value the
Internet can provide.

The Costumer

Attract Power Internet Users

Rhythm International Cyber Cafe's second strategy will be focused on attracting power Internet users.
Power Internet users provide an important function at Rhythm International Cyber Cafe. Rhythm
International Cyber Cafe plans on attracting this type of customer by:
 Providing the latest in computing technology.
 Providing scanning and printing services.
 Providing access to powerful software applications.
Social Hub

The third strategy focuses on building a social environment for Danx Multi Cyber Cafe customers. A
social environment, that provides entertainment, will serve to attract customers that wouldn't normally
think about using the Internet. Once on location at Danx Multi Cyber Cafe, these customers that came
for the more standard entertainment offerings, will realize the potential entertainment value the
Internet can provide.

Attract Novice Internet Users

Danx Multi Cyber Cafe's first strategy focuses on attracting novice Internet users. Danx Multi Cyber Cafe
plans on attracting these customers by:
 Providing a novice friendly environment. Danx Multi Cyber Cafe will be staffed by
knowledgeable employees focused on serving the customer's needs.
 A customer service desk will always be staffed. If a customer has any type of question or
concern, a Danx Multi Cyber Cafe employee will always be available to assist.
 Danx Multi Cyber Cafe will offer introductory classes on the Internet and email. These classes
will be designed to help novice users familiarize themselves with these key tools and the Danx
Multi Cyber Cafe computer systems.

Marketing and Sales

Marketing Strategy

Danx Multi Cyber Cafe will position itself as an upscale coffee house and Internet service provider. It will
serve high-quality coffee and espresso specialty drinks at a competitive price. Due to the number of
cafes in Eugene, it is important that Danx Multi Cyber Cafe sets fair prices for its coffee. Danx Multi
Cyber Cafe will use advertising as its main source of promotion. Ads placed in The Register Guard,
Eugene Weekly, and the Emerald will help build customer awareness. Accompanying the ad will be a
coupon for a free hour of Internet travel. Furthermore, Danx Multi Cyber Cafe will give away three free
hours of Internet use to beginners who sign up for an introduction to the Internet workshop provided by
Danx Multi Cyber Cafe.

Sales Plan

As a retail establishment, Danx Multi Cyber Cafe employs people to handle sales transactions. Computer
literacy is a requirement for Danx Multi Cyber Cafe employees. If an employee does not possess basic
computer skills when they are hired, they are trained by our full-time technician. Our full-time
technician is also available for customers in need of assistance. Danx Multi Cyber Cafe's commitment to
friendly, helpful service is one of the key factors that distinguish Rhythm International Cyber Cafe from
other Internet cafes.
Products

 Walk-up Internet Access: Customers pay with either cash or credit card and receive a
specific amount of time on the terminal in exchange for their payment. Customers can
surf the Internet, check email and send video email.
 Wireless Internet Access: Away from the home, Wi-Fi users can access the Internet
through our Wireless Hotspots.
 Prepaid Storefront:  An application that allows customers to purchase products such as
Prepaid Calling Cards, Prepaid Wireless Top-up, and Prepaid Mobile Content (games,
graphics, ring tones, etc.).
 Multimedia Advertising: Local, regional or national companies can advertise using
multimedia on-screen advertisements. Advertisements consist of full motion video
"commercials," picture files, or twelve advertising buttons.
 Computers (high-quality devices complete with monitors, mouse devices and
keyboards)
 Software (Operating systems, productivity software, gaming software)
 Networking equipment (routers, switches, cabling)
 Uninterruptable power supply (UPS) units to protect from power surges.
 Furniture.
 Food and Drinks

Service

 Network and/or Online Games – the most common service in an internet café which at
present, I guess, constitute 60 to 70% of overall income of most cafés.
 Internet Access to be distinguished from online games which also need access to the
Internet, this service includes surfing, chatting, emailing and the free voice over internet
protocol service like Skype and Yahoo Messenger voice chat.

 Offline Rental this service refers to what a customer would do in a computer that does
not require Internet access like typing, programming and other similar activity.
 Printing the process of producing a hard copy of a document with texts and images
either in black and white or in colors as the case may be.
 Scanning can be said to be the reverse of printing because this is the process of
converting text and images from hard to soft copy.
 Encoding to differentiate form the offline rental where the customer does the job,
encoding includes typing, spreadsheet processing and other things that an Internet café
 personnel do for a client. The service includes the printing of the job done by the café
worker.
 Photocopying some may say that this service is not computer-related but I say there are
now 3-in-1 printers where this job can be done. Technically, photocopying can be said to
be scanning and printing which are well within the realm of computer services.
 Online loading selling of prepaid loads for cellular phones and online games using the
web service of another party (load distributor).

Development Plan

To develop my Cyber café business Using public Internet facilities in order to access
information and communication technologies (ICT) is the main model of use after the more
common models of home use (individual ownership) and access at work or at school/university.
Especially in developing countries, public and shared facilities help to create desperately
needed access and are a main strategy in several Internet access programs

Implementation plan

Inventory (Stocking)

Antamedia Internet Cafe Software also keeps track of your stock for you, regardless of what
you’re selling.

This ensures you never lose a sale because of lack of stock but you don’t need to waste money
by over-stocking. This is especially important for perishable goods.

All product quantities are displayed in statistics and you’ll be warned when they drop below
your specified amounts.

The report system makes it easy to view check items in stock, sold today or sold in total.

It’s stock-keeping – made easy!

Statistics:

 Time Usage
 Number of logins
 Sales
 Download/Upload rate
 Computer Activity and other data.

Staffing Requirements

Danx Multi Cyber café is a place where there is a public access of internet usually with fee. The
fee is usually based on per hour usage of internet connection. Some internet café serve snack
and beverages, hence the word café is being used. Nowadays, because of the trend of cyber
connection and cyber world, cyber café business is one hit business. If you have a capital to
start this business, a year or two, you can absolutely gain your profit.And because of the
increase of demand of internet houses or cafes, there has also been an increase of cafe
attendants. If you are planning to apply to a job that suits your interest (computer) then this job
is one for you.

Facilities

Danx Muti Cyber café is a place that offers customers hi-speed internet access, other computer
services and variety of PC games. It deals with internet time that a customer buys and it can be
sold per hour or minute and sometimes longer.

Management

Danx Multi Cyber café normally has some number of PC’s which the customers will for certain
amount of time. Now days it may also require to save some details of the customers for security
reasons. When a customer enters a cyber café he has to be allotted a PC and the start time is
noted. At any time the cyber administrator should be able to see the status of any PC , When
the customer wants to do some other activities like taking a print out or scan a copy etc.

Financial