Professional Documents
Culture Documents
Tilburg University
Robert Ermersb
a
Tilburg University, PO Box 90153; 5000 LE Tilburg, The Netherlands,
Y.M.J.vanOsch@tilburguniversity.edu
b
Radboud University Nijmegen, PO Box 9102, 6500 HC Nijmegen, The Netherlands, info@mo-
perspectief.nl
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Abstract
This paper identifies three gaps in the literature on honor: (1) the lack of a social-psychological
process explaining honor-related behavior, (2) the lack of focus on the associates of the dishonored
person (the ones who often aggress), and (3) the lack of a systematic understanding of the influence
of culture on honor-related responses. We present a framework that fills these gaps by (1)
presenting a social-psychological process that assumes that the loss of honor is identical to losing
one’s moral reputation, which may lead to stigmatization and social exclusion for those who lost
their moral reputation, (2) and for those who are associated with that person. And, (3) we identify
three ways in which culture can affect the proposed social-psychological process. The new
framework enables a more systematic study of honor, points out avenues for future research, and
Keywords: honor, stigma, social exclusion, ostracism, morality, moral transgression, honor culture
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“The … literature on honor certainly has a number of curious features, one of them being
that it rarely asks what exactly honor is.” (Stewart, 1994, pp. ix).
“honor is the good opinion of the people who matter to us, and who matter because we regard them
as a society who have the power to judge our behaviour” (Bowman, 2006, p. 4).
According to some, honor used to be important to people from across the globe, from
England to Mongolia (Bowman, 2006). In the past century however, the concepts of honor and
honor-related violence have become known more as culture-specific phenomena (e.g., Heine, 2008;
Bowman, 2006). Most current work departs from the idea that there are specific types of cultures,
often referred to as ‘honor cultures’, in which the concept of honor or an ‘honor code’ - a cultural
syndrome (Triandis, 1996) - is seen as predictive of an array of mainly negative behaviors (e.g.,
Leung & Cohen, 2011). So-called honor cultures can be found in the Mediterranean area (e.g.,
Spain, Turkey, Israel), the Middle East (e.g. Egypt, Jordan, and the Palestinian Territories), Central
Asia (e.g., Pakistan, India, and Afghanistan) the Southern part of the United States and, by
extension, certain organizational structures (e.g., gangs, military, sports teams; Crook, 2009;
Horowitz & Schwartz, 1974). Current studies of responses to honor threats and honor-related
violence in these honor cultures are often of a descriptive nature and mainly focus on cultural
differences between certain geographical areas. This has led to an exotic view on honor, by some
conventions in these cultures as disproportionally aggressive, and has caused negative prejudice
Although the literature on honor is steadily expanding, we have identified three gaps that
violence. These three gaps in the literature are: (1) the lack of a social-psychological process
explaining honor-related behavior, (2) the lack of focus on the associates of the dishonored person
(the ones who often aggress/kill), and (3) the lack of a systematic understanding of how cultural
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differences in honor-related responses come about. Below we address each of these gaps separately
and provide the reader with a theoretical framework, drawing on research from various disciplines
(psychology, anthropology, and linguistics), to close these gaps. In doing so, we first describe a
social-psychological process that assumes that the loss of honor is identical to losing a good moral
reputation which may lead to stigmatization and social exclusion, resulting in various psychological
and behavioral responses. Second, in this process we do not only focus on the person who is
considered dishonorable, but also on those who are associated with that person. Third, we identify
three systematic variations across cultures that may give rise to observed cultural differences in the
The framework offers a clear conceptualization of honor and honor-related violence and
offers explanations for why, when, and how individuals’ honor is under threat and what type of
responses can be expected why, when, and by whom. In doing so, we integrate separate areas of
research in psychology (work on cultural differences, morality, social stigma, and social exclusion),
and aim to create a more general understanding about people’s motives in honor-related situations
across cultures. We do not aim to offer a completely new theory, but provide a framework that can
unite the manifold definitions, conceptualizations, and findings in the research on honor, puts forth
testable hypotheses and avenues for future research, and can also aid in the daily work of
Before we start addressing the gaps in the literature on honor, we think it necessary to give the
reader some background as to how this literature came about and what some of its core ideas are.
The conclusion of this section will be that there is no consensus among researchers on what honor is
and what honor cultures are. To answer the question what honor is, the vast majority of publications
on non-western honor refers to or adopts the definition of honor by Julian Pitt-Rivers, a British
“Honour is the value of a person in his own eyes, but also in the eyes of his
society. It is his estimation of his own worth, his claim to pride, but it is also the
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acknowledgement of that claim, his excellence recognized by society, his right
to pride. Students of the minutiae of personal relations have observed that they
are much concerned with the ways in which people extort from others the
validation if the image which they cherish of themselves and the two aspects of
between the ideals of a society and their reproduction in the individual through
preference for a given mode of conduct, but the entitlement to a certain treatment
in return. The right to pride is the right to status … and status is established
through the recognition of a certain social identity.” (Pitt-Rivers, 1977, pp. 1-2).
thoughts, values, self-esteem, reputation, societal ideals, entitlement, social status, and motivational
and behavioral components (see also Pitt-Rivers, 1968, p. 503). The work by Pitt-Rivers (1954;
1966) and Peristiany (1966) sparked off a wealth of studies, usually focusing on one of the many
proposed aspects of honor. Pitt-Rivers’ interpretation of honor was by extension applied to peoples
in the entire Mediterranean area, such as in Greece (Safilios-Rothchild, 1969; Avdela, 2011), the
Middle East (e.g. Dodd, 1973; Kressel, 1981; Abou Zeid, 1965), Northern Africa (Abu-Lughod,
1985; Bourdieu, 1972), but also Sub-Saharan Africa (Iliffe, 2005; Moritz, n.d.).
We cannot pinpoint a specific source that is the first to explicitly state that there are cultures
with and without honor, or cultures high and low in honor. We think that due to a focus of
anthropologists on the Mediterranean area that this area was considered an area in which honor
cultures operated, and that implicitly researchers assumed that in other areas non-honor cultures or
cultures low in honor resided. When the study of honor was picked up by psychologists this
distinction between honor and non-honor cultures was made more explicit. At the moment,
researchers either often use a dichotomous typology of honor cultures versus non-honor cultures
(e.g., Vandello & Cohen, 2008), cultures high and cultures low in honor (e.g., Rodriguez Mosquera,
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Fischer, Manstead, & Zaalberg, 2008), or a tripartite division of (Asian) cultures of face, (Western)
dignity (or ‘cultures of law’), and honor (e.g., Leung and Cohen, 2011).
Earlier accounts of honor, including that by Pitt-Rivers, were more focused on the honor of
non-western men, rather than on cross-cultural differences. Honor was correlated with
dominance, oppression, and violence. Ancient and ‘primitive’ violent practices such as feuds and
blood revenge were associated with men defending their ‘honor’ by showing a tough and violent
attitude, ‘reflexivity’ (Stewart, 1994), or striving at heroism (Bowman, 2006; Çaya, 2014; Zmora,
2011) also among the peoples of both the Old and New Testament which, too, lived in regions
adjacent to the Mediterranean (e.g. Downing, 1999; Malina, 1996). The historical duels among the
elite were remnants of these practices in Europe until the 20th century (Banks, 2010). There was
little conceptual criticism on the regional demarcation of the Mediterranean as a homogenous area
that coincided with an honor culture (for criticism see Herzfeld, 1980; Wikan, 1984; Lever, 1986).
While in the days of Pitt-Rivers honor was not posited for people outside of the Mediterranean,
more recently social psychologists acknowledged very similar character features in (male) members
of certain subgroups in Western communities as well, such present-day Texans (Nisbett and Cohen,
1996), gangs and the military (Crook, 2009) and even sportsmen and -women (Saucier &
McManus, 2014); as a result these subgroups are considered ‘honor cultures’ as well.
Simultaneously, other authors narrowed down the definition of honor in other respects, as they
assume men’s honor in ‘honor cultures’ depends to a large extent or entirely on women’s behavior,
or rather men’s subjective perspectives thereof (Eisner & Ghuneim, 2013; Sharma, 2015). For some
non-western populations a strong gender related dichotomy is posited, in which non-western women
are considered not to possess honor at all; they merely contribute to male honor, or their family’s
honor, when they are chaste and obedient (Van Eck, 2003). This has turned honor into a gendered
issue (e.g., Brandes, 1980; Mitchell, 1996; Murphy, 1983; Peristiany, 1965; Pitt-Rivers, 1977),
related to patriarchy, an important notion from feminist studies which summarizes an alleged male
striving to dominate over other people and women in particular (e.g. Vella Gregoy, 2006; Casimir
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and Jung, 2009). In order to oppress and subdue women, the argument goes, men from ‘honor
cultures’ use violence against their own womenfolk in order to control their movements and female
sexuality (Abu-Odeh, 2010; Faqir, 2001), in order to appear as a ‘real’ man in their society and to
themselves, hence the interpretation of honor based violence as a type of ‘family violence’
(Tokiharu, Mayeda & Vijaykumar, 2016). However, there is no cross-cultural research showing that
these gendered honor codes are absent in allegedly less honor-oriented, non-Mediterranean cultures.
In fact, in these publications, the masculine and feminine roles are likely to be expressions of pan-
cultural ideals of masculinity and femininity (Rodriguez Mosquera, 2011) and phenomena such as
mate-guarding (Buss, 2002; Buunk & Castro Solano, 2012) and daughter guarding (Perilloux et al.,
2008). In addition, this theory leaves important theoretical blind spots in that men from ‘honor
cultures’ allegedly cannot lose their honor as the result of their own misbehavior, or their menfolk’s,
and that women from those cultures cannot lose their honor over other family members', male or
Most empirical efforts in the past two decades have been directed toward cataloguing
cultural differences in the valuation of honor (e.g., Fischer, Manstead, & Rodriguez Mosquera,
1999; Helkama et al., 2013; Martins Guerra, Giner-Sorolla, & Vasiljevic, 2012; Rodriguez
Mosquera, Manstead, Fischer, 2002a), conceptualization of honor (e.g., Cross et al., 2014), and
psychological and behavioral responses to insults, in terms of self-esteem (e.g., Novin, Tatar, &
Krabbendam, 2015; Rodriguez Mosquera, Manstead, & Fischer, 2002b), emotions (e.g., Maitner,
Mackie, Pauketat, & Smith, 2017; Rodriguez Mosquera, 2018; Rodriguez Mosquera, Fischer,
Manstead, & Zaalberg, 2008), hostility (e.g., Barnes, Brown, & Osterman, 2012), and aggression
(e.g., Cohen, Nisbett, Bowdle, & Schwarz, 1996; Uskul, Cross, Gunsoy, Gercek-Swing, Alozkan, &
Ataca, 2015; Vandello & Cohen, 2008; Vandello, Cohen, & Ransom, 2008; Van Osch,
Breugelmans, Zeelenberg, & Boluk, 2013). These studies compare a large variety of so-called honor
cultures (from the South of the United States to Russia to the United Arab Emirates) and non-honor
cultures (from the North of the United States to the Netherlands to Finland). This research has
provided a wealth of information on cultural differences between honor and non-honor cultures, but
HONOR 8
in spite of that has shed little light on the psychological processes underlying such differences
Historically, it seems unclear how one conceptualization of honor was followed by another
and how to unite the manifold of conceptualizations on honor across fields. There thus seems to be
little consensus among researchers on what honor is and what honor cultures are.
As illustrated above, the psychological literature on honor has mainly been documenting
cultural differences without explaining why, in psychological terms, these differences would occur.
order to do that we for now ignore any type of cultural factor. At a later stage (when we address
Gap 3) we explain how we believe culture affects this process and propose that cultural differences
on how people respond to honor threats (i.e., a situation in which one’s honor is threatened) to a
common social psychological process. From the literature on honor we have distilled one common
element in definitions of honor and one pivotal common process. A feature that seems central to
honor is that of having a moral reputation, i.e. a reputation of trustworthiness and integrity, a
reputation of being a ‘good’ person (e.g., Abu Lughod, 1985; Aslani et al., Cross et al., 2014;
Ermers, 2018; Mandelbaum, 1988; Martins Guerra, Giner-Sorolla & Vasiljevic, 2012; Rodriguez
Mosquera et al., 2002a; Sev’er, 1999; Stewart, 1994; Uskul et al., in press; Van Osch, 2017).
Therefore, in this paper we conceptualize having honor as being synonymous with having a
reputation for being a morally good person. Individuals can lose their honor if they act (or are
accused of acting) in a way that deviates from how they are supposed to act according to the moral
norms of the group they (aspire to) belong to. Groups will try to exclude morally deviant members.
The individual however has no choice but to defend or restore their moral reputation (shed the
stigma) in order to prevent social exclusion and maintain group membership. Below we outline how
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this process works from a social psychological viewpoint and how findings from the literature on
Individuals live in groups (communities, subcommunities), and each group has its own rules
(moral norms, values and codes; Xenitidou & Edmonds, 2014; Christen et al, 2014; Schultz et al,
2007). If people do not abide those rules they may be marked (stigmatized: Mishina & Devers,
2012), denied fitness for membership, and could be socially excluded (shunned, expelled) from
their group (Abrams, Hogg, & Marques, 2004; Eidelman, Silvia, & Biernat, 2006; Juvonen, 1991).
It does not matter whether the group member is actually deviant or perceived as deviant; the group
will act based on what they believe the intentions or actions of the group member are. It is
beneficial for groups to exclude deviant group members because they pose a potential threat for the
survival of the group as a whole (Eidelman & Biernat, 2003; Chekroun & Nugier, 2011;
Wesselmann & Wirth et al, 2013). Excluding deviant group members also aids in sustaining
positive ingroup evaluations and ingroup identity (e.g., Lewis & Sherman, 2010), makes groups
more cohesive and increases their reproductive success (Williams, 2007a; Cavazza et al, 2014), and
helps control cheating (Tomasello & Vaish, 2013). Similar processes are also found to exist in
groups of animals (primates, elephants, and other mammals; Bekoff and Pierce 2009; De Waal,
2005).
When someone is (thought to be) deviating from what is considered ‘normal’ in his or her
community, this person receives a stigma, a social mark (Jones et al, 1984). A stigma can be based
upon a number of characteristics (Goffman, 1963), for which we distinguish between non-moral
stigmas and moral stigmas, the criterion being whether deviations are considered bad and perceived
to pose a threat to the group. While the social and emotional consequences of both types of stigma
show similarities, we suggest that only the stigmas that evolve from moral misbehavior are related
to the concept of dishonor. People who do not meet societal ideals or fail to obtain certain social
status characteristics (e.g., poor or deformed individuals) can still be included and protected by
other individuals in their community (Ermers, 2018). In fact, research shows that negative
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information about a person’s morality is seen as more diagnostic than negative information about a
person’s competence (e.g., Brambilla, Rusconi, Sacchi, & Cherubini, 2011; Goodwin, Piazza, &
Rozin, 2014; Ståhl and Ellemers, 2016) and has more severe interpersonal consequences (Skitka,
Morality encompasses the concerns people have that center around harm-care and fairness-
reciprocity, or in other words “morality = not harming or cheating others” (Haidt & Kesebir, 2010,
p. 799). A moral person is someone who can be trusted not to harm others. Morally accepted
conduct is necessary for social interaction to sustain. An individual who is not stigmatized, rejected,
and ostracized is considered a regular, trustworthy and integer member of his or her community,
and as such is entitled to respect and to participate in agreement to his social status and
relationships. Therefore, any full member of the community necessarily possesses honor, a
reputation for being a moral person, regardless of his or her social status and competences, and
expects to be trusted, and met with the appropriate forms of respect. To give an example, one can be
seen as dumb or as a cripple (a failure in terms of competence and societal ideal), but that does not
necessarily threaten one’s position or value in society. However, an individual's immoral conduct
constitutes an immediate risk to one’s entire social group and thus requires action from other group
members. Moral stigmas are thus more than a ‘bad reputation’ (Mishina & Devers, 2012), because a
stigmatized individual is devalued, and avoided by others who are aware of the stigma; the
individual is no longer valued by society or seen as decent, trustworthy, and reliable. Being morally
stigmatized means that one is not considered a full-fledged member of society and that one can no
longer count on the support from others. Therefore, any morally stigmatized member of the
Once a moral stigma is obtained a likely consequence is being feared by others and being
socially excluded (Dijker & Koomen, 2007). Breaking the moral codes in one’s community can
even be interpreted as an aggressive offence to the group itself, and a counterattack then seems
justified (Bond, 2004). The severity of responses can range from no longer being able to enjoy
certain benefits the group offers to indefinite expulsion, depending of course on the nature of the
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moral misconduct. Researchers have termed social exclusion as the consequence of stigmatization
‘social death’ (Williams, 2007; Herrmann, 2011; Ouwerkerk, et al., 2005). Groups thus use
inclusion to reward and exclusion to punish their members as a means to maintain the groups’ moral
values and norms (e.g., Baumeister & Leary, 1995). We are not the first to connect the loss of honor
penal codes use ostracism to punish those who violate moral norms (e.g., imprisonment is a form of
social exclusion from both one's community and society in general). For instance, Afghan tribes
ostracize and exile those who violate the moral norms (Mahdi, 1986). More importantly, the loss of
honor has often been described as equal to the loss of life (e.g., Doğan, 2018) or as being dead to
But what is considered morally wrong or deviant? Morality or moral norms differ across
groups (e.g., Ellemers, Pagliaro, & Barreto, 2013; Tomasello & Vaish, 2013). What is considered
right or wrong depends on the community one is in (Ellemers, Pagliaro, & Barreto, 2013; Ellemers
& Van den Bos, 2012). For example, liberals and conservatives seem to emphasize different
dimensions of morality (Hofmann, Wisneski, Brandt, & Reyna, 2014). Actions such as abortion and
euthanasia are considered acceptable in some, but morally ‘wrong’ in other communities.
Throughout the paper, we will illustrate the social-psychological process of moral deviance to
stigma and exclusion with two examples, one from a country which by some researchers is
considered an ‘honor culture’ (e.g., certain villages in Turkey; Uskul & Cross, 2018) and one from a
country which is considered a ‘non-honor culture’ (e.g., a Western academic community). First, one
can think of a fictitious Turkish woman who is suspected of being adulterous. Adultery is
something clearly not accepted in many communities in Turkey. When her family members find
out, an adulterous woman is considered ‘bad’, and ‘indecent’ and will most likely have a hard time,
she will no longer be trusted, shunned by both her own family and her in-laws, and divorced by her
husband (Ermers, 2018; Van Eck 2003). When consequently the larger community learns about her
behavior, due to her stigma for immorality, her own family may feel compelled to exclude her. As a
result, she will have a difficult time finding friends willing to help her or, for that matter, men who
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would want to marry her. Second, one can think of a Western academic who is accused of academic
fraud, let’s say data fabrication. This person will no longer be trusted by his or her immediate
colleagues, the university, or the broader academic community when the accusations are believed.
He or she will not be able to continue work in teaching and research, will be excluded from the
university and the wider academic society, and due to the stigma, will not be given a job at a
Why a moral reputation and not just ‘a’ reputation? Readers might wonder why we
define honor as a moral reputation and not as a reputation in general. First, many scholars have
already alluded to honor as a reputation of being a moral person (e.g., Abu Lughod, 1985; Aslani et
al., Cross et al., 2014; Ermers, 2010; Ermers, 2018; Mandelbaum, 1988; Martins Guerra, Giner-
Sorolla & Vasiljevic, 2012; Rodriguez Mosquera et al., 2002a; Sev’er, 1999; Stewart, 1994; Uskul
et al., in press; Van Osch, 2017). Second, an immoral reputation will lead to stronger reactions than
any negative reputation in a non-moral domain. People categorize individuals on the basis of three
dimensions: morality, competence (also referred to as agency, ability), and warmth (also referred to
as sociability, communion; Brambilla, Rusconi, Sacchi & Cherubini, 2011; Brambilla, Sacchi,
Rusconi, Cherubini & Yzerbyt, 2012; Goodwin, 2015). Recent research is revealing that the
morality dimension trumps the dimensions of competence and warmth. For example, in experiments
individuals found it more important to have a moral ingroup than a warm or competent ingroup
(Leach, Ellemers, & Barreto, 2007). The categorization of warmth and competence seem to be
intentions and warmth and competence are indicative for how likely this person is able to act on
their intentions (Landy, Piazza, & Goodwin, 2016). Furthermore, people are more likely to be
excluded on the basis of immoral behavior rather than incompetent or cold behavior (e.g., Pagliaro,
Ellemers, Barreto, & Di Cesare, 2016). It seems that people are more likely to blame or hold
responsible those that ‘chose’ to act in an immoral manner than to blame those who ‘failed’ because
they were limited by their capabilities. People who acted immorally but are deemed incapable are
often excused, and in a court of law not held accountable for their deeds (e.g., children are trialed
HONOR 13
differently, and so are adults who are considered to have developmental deficiencies or mental
disorders; Weiner, 2001). Also, research has shown that the social and psychological impact of
moral stigma is more severe than the impact of social or physical stigma (Ashforth & Kreiner,
2014). There is also evidence indicating that moral diversity is considered undesirable and
metaphysical beliefs or acts) is considered tolerable (Wainryb, Shaw, Laupa, & Smith, 2001;
Wright et al., 2008). Finally, people from across the globe see their moral reputation as more
important than other non-moral reputations (Vonasch, Reynolds, Winegard, & Baumeister, 2017,
Study 1), and North-Americans are willing to sacrifice their life, endure pain or disgusting
procedures in order to prevent getting immoral reputations (Vonasch et al., 2017; Studies 2-4).
Thus, summarizing, losing one’s honor results in some form of social exclusion in so-called honor
cultures (the example of the fictitious Turkish woman), in the same manner that losing one’s
reputation for being a moral person does in many other groups. Therefore, we argue that losing
one’s honor is analogous to losing one’s reputation for being a moral person, but not to losing one’s
reputation for being a competent or warm person. Please note that what in some communities is
considered a competence-related trait (e.g., taking care of the family), can be a moral trait in others.
We discuss the impact of differences in what is considered immoral behavior across communities
Individual group members must maintain a reputation free of morally deviant behavior, in
order not to obtain a moral stigma and thus risk social exclusion. As long as their reputation is free
of morally deviant behavior, the individual is seen as a worthy member and is entitled to remain
included in the group. Research has shown that people are extremely sensitive to social exclusion.
When people detect social exclusion they feel pain (Eisenberger, Lieberman & Williams, 2003;
Williams & Nida, 2011; Wesselmann, Bagg & Williams, 2009; MacDonald & Leary, 2005), and
perceive threats to four fundamental needs: the need for self-esteem, the need to belong, the need
for control over one’s life, and the need for a meaningful existence, (Leary & Downs, 1995; Leary,
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2005; Williams, 1997; 2007). The literature on stigma also indicates that stigmatized individuals
experience threats to their identity and suffer in terms of self-esteem and health (Jones et al., 1984;
Major & O’Brien, 2005). In the literature on honor researchers also identify the impact that loss of
honor has on the two most fundamental needs: the need for self-esteem and the need to belong.
A threatened need for self-esteem. Self-esteem is centered on whom people believe they
should be or what they should do to have worth or value in the eyes of society (Crocker & Park,
2004; Leary, Tambor, Terdal, Downs, 1995). It is considered the affective output (how do I feel
about myself) of the self-esteem system that continuously monitors how a person is doing in terms
of maintaining valuable relationships: “self-esteem … monitors others' reactions and alerts the
individual to the possibility of social exclusion” (Leary et al., 1995, pp. 518). Some argue that
people do not strive for increasing their self-esteem as such, but put effort into not being rejected or
devalued as a potential relationship partner (Leary, 1999).1 A stigma is known to affect the behavior
of the stigmatized individual him- or herself, by means of lowered self-esteem or depression (Smart
People also want – as part of their self-esteem –to think of themselves as morally good
(Aquino & Reed, 2002), as valued by others and become distressed when their self-esteem is
threatened (Leary & Downs, 1995). The need for self-esteem maintenance is suggested to also
include public image maintenance: “[S]elf-esteem will be threatened whenever individuals become
aware that some aspect of themselves may undermine their efforts to fulfill a valued role, be desired
by others, gain social approval, avoid disapproval” (Greenberg, Pyszczynski, & Solomon, 1986, pp.
204).
Indeed, a large chunk of the literature on honor concerns self-evaluations. The definition of
honor by Pitt-Rivers (1977; see page 4-5) refers to how people evaluate themselves and how they
think others evaluate them. This clearly reveals two factors: the first is self-evaluations and the
1
Van Zomeren’s (2016) selvations theory suggests that individuals are not triggered by self-centered motives, such as a
threatened need for self-esteem, but instead by the prospect of damage to their network of social relations,
evolutionarily essential for survival. According to this theory, the individual registers changes in their network on a very
basic conscious level.
HONOR 15
second is perceptions of how others evaluate the self (also see Leung & Cohen, 2011). These factors
are inextricably connected because, as mentioned above, self-evaluations usually are made up of
both internal and perceived external evaluations, which fluctuate given the social situation one is in
(Heatherton & Polivy, 1991). In the literature on honor several terms have been used for these self-
evaluations, some referring to either the internal or external components, or to both simultaneously.
The terms self-respect, moral behavior, and social respect turned out to be the central components
of honor among samples of Turkish and northern Americans who freely generated terms associated
with the words ‘honor’ and ‘onur’ (one of several potential translations for honor in Turkish). Thus,
this prototype analysis, concerning the semantic meaning of honor, revealed self-evaluations to be
Many social psychological studies employ the concern for honor scale by Rodriguez
Mosquera, Manstead, and Fischer (2002a) in order to measure to what extent individuals adhere to a
specific ‘honor code’. These concerns are “a set of values and norms that define honourable and
dishonourable behavior, and thereby prescribe those things about which an individual with a sense
of honour should be concerned” (Rodriguez Mosquera et al., 2002a, pp. 146). This honor scale
measures four different concerns for honor: (1) the concern for family honor, (2) the concern for
integrity, (3) the concern for masculine honor, and (4) the concern for feminine honor. In the
literature, these concerns have been used to predict differences in emotional reactions (e.g.,
IJzerman, Van Dijk, & Galluci, 2007; Rodriguez Mosquera et al., 2008; Rodriguez Mosquera et al.,
2002a), behavioral intentions (e.g., Maitner, Mackie, Pauketat, & Smith, 2017; Van Osch,
Breugelmans, Zeelenberg, & Bölük, 2012), and actual behavior following offences between cultural
samples that are more and less concerned about honor (Leung & Cohen, 2011). Participants respond
to the different concerns in this scale by indicating “the extent to which such a behavior or
reputation would damage their self-esteem” (Rodriguez Mosquera et al., 2002a, p. 150; italics
added). This reveals that the measurement of honor, as it is often used, also links honor to the extent
to which individuals experience threats to self-esteem. Thus, we see that honor is often thought of
shame (e.g., Rodriguez Mosquera, Manstead, & Fischer, 2000; Sev’er & Yurdakul, 2001), which is
believed to be closely related to self-evaluations and thus self-esteem (e.g., Tracy, Robins, &
Tangney, 2007). Shame is a negative emotion that is felt in regards to failures caused by oneself that
could lead to devaluation by others (Robertson, Sznycer, Delton, Tooby, & Cosmides, 2018), this
relationship seems to be universal (Sznycer, Tooby, Cosmides, Porat, Shalvi, & Halperin, 2016;
Sznycer et al., 2018). In others words shame, across cultures, seems an adaptive mechanism to
A threatened need to belong. The need to belong is a fundamental motivation to form and
maintain meaningful social relationships (Leary & Baumeister, 1995). Threats to or the loss of such
relationships have detrimental consequences for the individual, for example in terms of stress
responses, the development of mental illnesses, or suicide (see Chu, Ma, Bongar & Goldblum,
2014). Losing one’s honor, in our terms one’s reputation for trustworthiness and integrity, may be a
realistic threat to social relationships. The loss of honor has indeed been described in terms of loss
of belongingness and loss of self: “dishonor is a fall from grace in the most comprehensive sense –
loss of face in the community, but also loss of self and separation from the basic norms that govern
human life” (Berger, 1974, p. 174). The experience of honor and of a threatened need to belong is
thus seen as analogous to the anticipation of social exclusion or ‘social death’ (Bourdieu, 1966;
Williams, 2007).
The loss of honor and the loss of one’s moral reputation both lead individuals to experience
threats to fundamental needs such as the need for self-esteem and the need to belong. This is
A situation of dishonor, i.e. of having an immoral reputation, is very costly to the individuals
involved, in terms of psychological (self-esteem, the need to belong) and social consequences
(exclusion, rejection, social death). In an evolutionary sense, social exclusion used to equal physical
death. Potential stigmatization and social exclusion should be responded to immediately in order to
HONOR 17
limit the psychological and social damage. Social psychologists have documented how victims of
social exclusion cope with their situation (e.g., Wesselmann & Williams, 2013). Researchers have
discerned several response categories: (1) fight, people respond to exclusion with derogation and
aggression (e.g., Ren, Wesselmann, & Williams, 2018; Twenge, Baumeister, Tice, & Stucke, 2001),
presumably to regain control over the situation (Williams, 2007). (2) Tend-and-befriend, individuals
on the verge of being excluded often act prosocially towards others (outgroups) in order to increase
chances of future inclusion or those who are already excluded are more attuned to social
information and conformation (Baumeister, Brewer, Tice, & Twenge, 2007; Gardner, Pickett, &
Brewer, 2000). And, (3) freeze, people who are excluded sometimes do nothing, possibly because
any type of reaction might make the situation more critical (Baumeister, De Wall & Ciarocco,
2005).
The social psychological work on honor has almost exclusively centered on the link between
dishonor and ‘fight’ responses, especially among men in so-called honor cultures. In several studies
it was established that honor threats, such as insults, increased self-reported (e.g., Van Osch et al.,
2013), but also observed aggressive responses (e.g., IJzerman et al., 2007; Shafa, Harinck, Ellemers,
& Beersma, 2015; Uskul et al., 2015) in so-called honor cultures. The hallmark study by Cohen and
colleagues (1996) also found a relationship between dishonor and aggressive responses in the South
of the United States. In this study, students from the South and the North of the US were confronted
with a compatriot who unexpectedly insulted them. Among Southerners the insult increased their
testosterone and cortisol levels, which indicates that threatened individuals became more action
ready for aggressive behaviors (Cohen et al., 1996). Also, research has focused on the relationship
between honor threats and emotional experiences of anger. For example, following an insult people
(across cultural groups) experience anger and intent on verbal attack in order to punish the offender
(Rodriguez Mosquera et al., 2008). Anger is often viewed as a precursor of aggressive behaviors,
which again indicates that people experience a ‘fight’ response after a threat to their honor.
To summarize, we posit that someone’s honor is threatened if they act (or are accused of
acting) in a way that deviates from moral rules in their community. The ensuing immoral reputation
HONOR 18
creates a moral stigma and potential social exclusion. Such threats negatively impact an individual’s
self-esteem and need-to-belong and may foster fight, tend-and-befriend, or freeze responses (see
upper panel Figure 1). We are not aware of any theoretical model on honor that lays out such an
elaborate social psychological process from honor threats to psychological and behavioral
responses, and that connects the loss of honor to what happens to people when they lose their moral
reputation. We will refer to this model as the REsponses to MOral DEviance model (REMODE
model).
Thus far, we have focused on those who are considered morally deviant, or dishonored, in a
given community. In the lower panel of the REMODE model (Figure 1) we will now turn to the role
In contrast to the social psychological literature on honor, in most of the feminist literature on
honor and honor-related violence, as well as governmental or NGO documentation, the focus lies on
aggressive responses from the associates of the dishonorable person, not on aggression from the
dishonored person him or herself. Honor-related violence is often related to honor killings, or
killing in order to restore honor. Killing a deviant “is not the only crime committed in the name of
honour, but simply the most violent. Others include early and forced marriage, the sisters and
daughters being sold into slavery, mutilation, and the deprivation of freedom, education, or
friendship” (Gill, 2006, p.1). Taken together this means that violent acts carried out in the name of
honor are often committed by associates of the deviant to protect or restore their own honor, or the
honor of members of their group (e.g., family). Interestingly, in the psychological literature on
honor there is hardly any interest in investigating the situation that the associates of the dishonored
person are in or what motivates their, often perceived as inexplicable, behavior. In this section we
add a second part to the REMODE model in which we elaborate on the social-psychological process
Stigmas do not necessarily stick merely to a moral deviant, they are often also transferred to
those who are associated with that individual. This is called a stigma-by-association or a courtesy
HONOR 19
stigma (Goffman, 1963). Returning to our examples, the fictitious adulterous Turkish woman could
be stigmatized and shunned herself, but also her parents, siblings, cousins, children, her husband,
and other in-laws could be stigmatized in their community. Likewise, a fraudulent scientist could be
stigmatized, rejected, and excluded as an individual, but also his colleagues, his students, his
university - even his family might face stigmatization by association in their academic community.
In these cases the moral reputation of people who are associated with the deviant individual is at
stake, as they also face stigmatization and potential exclusion. Why is that the case? Associates
could or should have known about the misconduct and reported or prevented it, or they should have
had better control over the individual they are associated with (Condry, 2007; Bos, Pryor, Reeder, &
Stutterheim, 2013). Those seen as close to the deviant are seen as partly responsible for the deviant
behavior because they are perceived either to be responsible by commission (they themselves might
benefit from the deviant behavior) or are perceived to be responsible by omission (they could have
prevented the deviant behavior; Lickel, Schmader, & Hamilton, 2003). For example, in case of the
fictitious adulterous Turkish woman people may ask whether her relatives, her husband, and other
in-laws are partly responsible for not being able to satisfy this woman’s needs and guard her from
immoral behavior. Or how can an academic commit fraud while his colleagues were right there to
see what he was doing? Where they somehow involved in the deviant behavior? Those stigmatized
by association face a similar treatment as those who are actually directly responsible for their
stigma, and thus have similar psychological responses to their potential exclusion, however might
result in different behavioral responses. We will elaborate on this issue in the section on
resulting from the morally deviant behavior of one’s associates requires different responses than
threats from exclusion for which one is the direct cause. In cases of stigma-by-association other
mechanisms might be more effective, such as distancing from the deviant or apologizing for their
behavior. What the associates most likely will do is use their coercive power in the form of “threats
and punishments to gain compliance” (Tedeschi, Smith III & Brown jr., 1974). Effective tactics that
HONOR 20
are used to diminish the stigma for a deviant’s group members are (1) publicly offering apologies in
name of the deviant’s group, and (2) distancing from a deviant’s moral transgressions or from the
deviant, by expelling them from the in-group are (Eidelman & Biernat, 2003; Van Leeuwen, Van
den Bosch, Castano, & Hopman, 2010; Hutchison et al 2008; Van der Toorn, Ellemers & Doosje,
2014; Ginat, 1997; 1983). As we have noted before, groups in so-called honor cultures employ such
tactics to distance themselves from the deviant and prevent or restore reputational damage, for
example in the form of expelling the deviant from the community or by killing the deviant (e.g.,
Ermers, 2018; Gill, 2006; Mahdi, 1986). We see very similar tactics in other cultures as well. Moral
deviants are often imprisoned, which is in fact a form of excluding the deviant from the community
to prevent further harm to its members (Bentham, 1830). Similarly, seriously misbehaving
member (e.g., Jones, 1973). In any case, the form of distancing should appear to the outside
community as definitive. Condry (2007) found that the principle of ‘hate the sin, love the sinner’, in
which people distance themselves from their convicted relative’s behavior, while maintaining the
relationship, was not effective. To illustrate, the family of the fictitious Turkish woman are likely to
take measures to publicly show their disagreement with her behavior, and, similarly, the colleagues
of the fraudulent academic will issue public statements stressing the fact that they had nothing to do
Important factors for threat to one’s reputation for both deviants and associates
Having sketched how people, both deviants and their associates, respond to threats of losing
honor, i.e. their reputation for morality, we would now like to elaborate on three factors that
determine whether and to what degree an individual is seen as potentially dishonored. These are
2
These three factors are evident in the six situational contexts that are used for engaging in honor-related violence
(Ermers et al., 2010; Ermers, 2018): (1) Responding to moral insults and attacks, (2) Preventing moral misbehavior by
in-group affiliates, (3) Concealing one's own moral misbehavior or that of a in-group member, (4) Protecting ingroup
members against morally deviant behavior (such as rape and harassment), (5) Restoring one's own or the in-group's (or
family's) moral reputation. A sixth form for honor related violence are community’s social sanctions (stigmatization and
exclusion) directed against members of a deviant's in-group.
HONOR 21
knowledge on these three factors can aid the study of the social and psychological processes
underlying behavior across cultures, but may also aid practitioners in determining the position of
Factor 1: Responsibility
People can become stigmatized, rejected and excluded based on their own moral
misconduct, or due to the misconduct of someone with whom they are associated. Such cases are
distinguished as primary stigma and stigma-by-association (Pryor et al., 2012; Goffman, 1963)
respectively. The strength and nature of the association (family members, friends, co-workers, etc.)
are to some extent predictive of whether secondary stigmatization occurs and if so to what degree
affiliates are socially excluded (such as avoidance, devaluation, and abuse; Condry, 2007).
Responsibility plays a role in both primary stigma and stigma-by-association. First, the
degree to which actions are perceived as volitional relates to perceptions of responsibility (e.g.,
Monahan & Hood, 1976). For example, people who acquire a lung disease as the result of smoking
are more stigmatized than those who get sick as the result of work conditions or an accident (Jones
et al., 1984; Decety, Echols & Correll, 2010). Both children and individuals who suffer from mental
illnesses are punished less severely for transgressions than people considered in the possession of
their full mental capacities. Penal codes as well as customary law systems have provisions for
suspects who are (temporarily) not responsible for their behavior, for example because they
committed the act in a fit of anger or during a psychosis (Fontaine, 2009). Even in communities
who are considered to have a so-called honor culture not all misbehavior affects one’s moral
reputation. For example, a Turkish family whose mentally disabled daughter or son transgresses
sexual moral norms will not be considered dishonored in their community (Ermers et al., 2010;
Ermers, 2018), however people might blame family members for not guarding and protecting him
or her enough.
Second, the degree of stigmatization by association is determined by two factors: (1) The
assumed degree of closeness to the perpetrator, also referred to as the perceived entitativity of the
social bonds between members in a group. The closer the perceived bonds, the more responsible
HONOR 22
associates are judged to be for the behavior of the deviant. And, (2) the assumed degree of
responsibility for or authority over the deviant (e.g., Condry, 2007; Lickel et al., 2003; Weiner,
2001). Friendships, colleagues, and neighborhood relationships, while varying in closeness are often
not associated with having the responsibility for an associated individual’s behavior, whereas parent
and supervisor relationships are. To illustrate, for the academic misconduct of a researcher the
immediate research group as well as the dean of the school would suffer more from stigma by
association than researchers from other groups or related disciplines, but still other research groups
in the faculty or in the same discipline would like to publicly disapprove of the misconduct and
distance themselves from the research group the misconduct occurred in.
existing literature on honor, albeit rather implicitly. Research on honor in the populations in the
Middle East and adjacent areas focuses on something that is called family honor (Rodriguez
Mosquera et al., 2002a; Van Osch et al., 2013; Ermers et al., 2010), which some define as
“interdependence based on shared social image” (Rodriguez Mosquera, 2016, p. 438). In our view
families possess honor, i.e. a reputation for trustworthiness and integrity, when none of their
members, men and women alike, are known (or believed) to be involved in non-moral behavior.
Individual family members are supposed to protect their family from receiving a stigma by
association by not performing immoral conduct as an individual, but also monitoring the behavior
of fellow family members. While current research often links family honor in non-western
communities exclusively to the proper moral conduct of women (for a recent overview see e.g.
Tokiharu, Mayeda & Vijaykumar, 2016) one could argue that the honor of the entire family as well
as that of all individual family members, men, women and children, is at stake if one family
member, man or woman, morally misbehaves. Please note that that not only the social unit of
families can have a moral reputation but other social units possess honor just as well (e.g., groups of
close friends, political parties, work teams), as illustrated in the example of the academic
colleagues.
be based on the mere suspicion of misconduct. Being unjustly or falsely accused of misconduct
leads to defamation (i.e., accusations of misconduct without clarity about whether someone actually
misbehaved; e.g., Shuy 2009; Jones 2003), and can have similar consequences as factual moral
So, the fictitious Turkish woman could be stigmatized, rejected and ostracized in her
community based on the fact that she committed adultery, but she could also face stigmatization in
her community when some people are merely accusing her of adultery and many others believe
them. Likewise, a scientist could lose his/her scientific reputation either because it was proven that
s/he committed fraud (i.e., clear data fabrication), or that it is merely suspected that s/he committed
Even though actual moral misconduct and alleged misconduct may have similar
consequences for moral reputations, it is important to distinguish between these two cases because
these threats might require different responses. If someone’s misconduct is widely established, one
can flat-out deny against all odds (Van Leeuwen et al., 2010), while others use ‘act adjustment’
tactics in order to diminish the seriousness of the incident, or ‘actor adjustment’ to downplay their
own role in it (Condry, 2007; Ditton, 1977), or exaggerate the victim’s part (Adams-Price, Dalton &
Sumrall, 2004; Anderson, Beattie & Spencer, 2001). If someone is falsely accused of misconduct
some of the above mentioned strategies may be counterproductive as there are still possibilities to
retain one’s reputation for being a moral person. For example, engaging in act and actor adjustment
strategies could make one look ‘more guilty’ than is actually the case.
Interestingly, the majority of social psychological studies on honor only look into allegations
of misconduct, and do not study the responses to threatened honor after actual misconduct. This is
fashion in a controlled environment (e.g., Vonasch et al., 2013; for exceptions see the classic study
by Milgram, 1963, or studies on unethical decision making, e.g., Shalvi et al., 2011). In most
studies, therefore honor threats are created by insulting or falsely accusing participants. Participants
HONOR 24
often either imagine to be insulted (Vandello & Cohen, 2004), are actually insulted by a confederate
or experimenter (Cohen et al., 1996), or are accused of misconduct (Uskul et al., 2015). Few studies
have distinguished between moral and non-moral insults (Goetz et al., 2006). Although often not
explicitly mentioned, many of the insults used are of a moral nature and suggest lack of integrity,
honesty, or loyalty (e.g., “backstabber”, Shafa et al., 2015; Uskul et al., 2015).
Especially in the case that one is merely accused of deviant behavior one should respond to
these accusations. However, whether or not to respond to accusations is a moral problem in itself:
“if he responds, the affront can be denied and he can be declared touchy, quarrelsome and therefore
ridiculous; if he does not respond, he can be made to appear cowardly and therefore dishonoured”
(Pitt-Rivers 1966, 28). Here Pitt-Rivers refers to the importance of an appropriate and adequate
community considered evidence of cowardice (Ermers, 2018). One has failed to defend or protect
oneself and, more importantly, their group, and thus acquires a reputation of disloyalty, which by
many is considered a moral characteristic (e.g., Graham, et al., 2013). Cowardice is a form of
misconduct for which an individual along with his in-group are likely to be stigmatized and
ostracized (Bond, 2004; Costa & Kahn 2004; Douglas, 1998; Walsh 2014). Naming someone a
coward – or a deserter – is a negative moral judgment and likely to harm the victim’s social life and
that of his family members (Fantina, 2006). Individuals who respond to an insult in an adequate and
proportional way, or merely show the readiness or an intention to do so (even when they are much
weaker than the insulter), evidence they are not a coward. Responding vehemently, yet
proportionally is ‘honorable’, because not reacting, or not reacting strong enough, might be seen as
sign of cowardice, which not merely damages one’s social status (Banks, 2010), but makes one
seem immoral (Ermers, 2018).3 For this reason, cowards, e.g. people who do not adequately
respond to a moral insult or a physical attack, risk their ‘mort sociale’ (Bourdieu, 1972). Even
3
Ermers (2018) argues that fear of the moral cowardice stigma, is one leading motive for a raped woman’s family to kill
her rapist. By killing him her family proves they are not cowardly, and that she was innocent. In this way they maintain
(or restore) their moral reputation.
HONOR 25
handicapped or otherwise weak people can show non-cowardice, by expressing their intention to
take action.
Finally, the misconduct on which dishonor is based is either known or unknown to the
outside world. If the misconduct is unknown to others, individuals face potential stigmatization and
its consequences, whereas if the misconduct is known stigmatization is an almost evident outcome
(e.g., stigma dimension of concealability; Jones, 1984). Here, we need to differentiate between the
immediate environment (one's associates, for example family members or the academic department)
and the larger community (e.g., the village population, the university, or the discipline). To
illustrate, if no one in the larger community is aware of the fact that the fictitious Turkish woman
cheated on her husband, her reputation for trustworthiness and integrity and, hence, her honor are
not damaged. Even if her family members are aware of the adultery but decide to keep this
information behind closed doors, her moral reputation in society is not damaged, nor is that of her
family or her in-laws. However, if the misconduct is known to society, the woman as well as her
family and in-laws will cease to be respected in the community and are likely to be treated
accordingly. The same goes for a scientist who secretly fabricates data, but whose university board
helps him cover up in order to prevent damage to the university and other academic circles in a
broader sense. So one’s honor, or reputation for morality, is only actually threatened when the
misconduct is known in the community. Of course when only individuals from the deviant's
immediate environment are aware of the misconduct, his or her self-esteem and other needs may be
affected as well, as are ingroup relationships, and certain measures are likely to be taken in order to
ensure the deviant behavior is not repeated and that information about the misconduct will not leak
out.
These three factors determine if the honor of one or more individuals is at risk and to what
extent they will be stigmatized and/or excluded in the community. We also believe that these factors
determine what an individual could or should do to either prevent being stigmatized and excluded or
HONOR 26
to restore one’s honor and alleviate oneself from the social burden of the stigma. The combination
come about
of) moral misconduct can lead to the loss of honor, stigmatization, exclusion and their ensuing
psychological and behavioral responses. The social psychological literature on honor, however, has
produced many studies indicating differences in both psychological and behavioral responses
between individuals from ‘honor and non-honor cultures’. How can we unite the above proposed
process with the abundance of observed ‘cultural’ differences? There are reasons for why
researchers have observed relatively consistent differences in responses to situations across different
communities, and have identified this ‘cultural syndrome’ of honor. In this section we indicate
where and how in the REMODE model cultural differences can emerge. In doing so we
acknowledge that this process may be affected by the cultural environment one is in and allow for
more systematic and informed investigations of cultural differences in responses to honor threats.
We propose that there are three ways in which cultural environments may shape the
REMODE model: First, cultural differences in what sort of behavior is considered immoral, second,
cultural differences in norms on how communities deal with deviant group members, and third,
First of all, we propose that there are differences between communities in what kind of
moral misconduct triggers this process of stigmatization and rejection. Psychological theories on
morality acknowledge that culture plays an important role for morality (Graham et al., 2013;
Graham, Meindl, Beall, Johnson, & Zhang, 2016; Rai & Fiske, 2011; Shweder, Much, Mahapatra,
& Park, 1997). There is considerable variety in whom groups consider to be moral persons
(Vauclair, Wilson, & Fischer, 2014), and what groups consider to be moral or immoral behavior
(e.g., Ellemers et al., 2013; Miller, Bersoff, & Harwood, 1990). Various theories on morality argue
HONOR 27
that there is moral pluralism, such that there are different perceptions across communities of
morality (e.g., Schein & Gray, 2015), or that specific social contexts and communities differ in the
way that they emphasize certain components/principles of morality (Carnes, Lickel, & Janoff-
Bulman, 2015; Haidt, Koleva, Motyl, Iyer, Wojcik & Ditto, 2013; Haidt & Joseph, 2004; Shweder,
It is thus difficult to pinpoint behaviors that are considered moral and immoral in all human
communities. There are plenty of examples where one behavior is considered the most immoral
behavior in one community but acceptable or even required in another (Fiske & Rai, 2015).
Homosexual activities are condemned in many communities all over the world, yet same-sex sexual
activities – even marriages – are allowed in communities in other societies. Pedophilia, (i.e. sex of
adults with minors) is by and large condemned in mainstream communities in the Western world
but there are communities where child marriages and marriages of adults with children are common
and considered an acceptable practice in spite of legal impediments (Unicef.org). Also, virtually all
human communities consider harming or even killing a human being immoral and the perpetrators
as dangerous for the ingroup. However, in certain subcommunities (e.g., gangs, the military, or
terrorist organizations) killing other humans, in particular outgroup members, is considered part of
one’s purpose.
The origin of this differential emphasis on certain morals may come from a variety of
factors, such as social (e.g., kinship structures, religion) and ecological factors (e.g. high threat
environments; Graham et al., 2016). One such social factor, patriarchy, has been often used as an
explanation of why honor-related violence against women, occurs in for example the Middle-East
and Central Asia (e.g., Gill, Strange, & Roberts, 2014; Sev’er, 2005). A specific form of honor-
related violence occurs in these regions, namely intrafamilial honor killings (referred to as Type II
honor killings in Ermers, 2018). These honor killings against women and girls, often reported on in
sociological, anthropological, and feminist literature (Sev’er & Yurdakul, 2001), are a well-
honor (for an overview, see Tokiharu, Mayeda & Vijaykumar, 2016). This type of violence is
HONOR 28
‘gendered’ because the underlying moral norms to which one is responding may differ for women
and men (Cihangir, 2013). Communities in those prototypical ‘honor cultures’ have strong moral
codes on how women should behave and deviations from these prescribed behavioral patterns are
met with violence. In this theory, honor is not regarded as an extant concept, but as a mere pretext
for men to oppress women. Yet in regard to communities where intrafamilial honor killings occur it
is still a fact that morally deviant acts of one member, male or female, can cause a stigma on all
family members, regardless of gender or age, potentially leading to their social rejection, exclusion
and ostracism. In its proper sense therefore, honor related violence is directed against individuals
In the current paper we thus assume that the input of the REMODE model, the immoral
conduct that triggers the process, may differ across communities. This also means that if we are
interested in studying this psychological process across groups, and potentially compare groups, we
need to establish that the input in the process is similar across the groups under study. The current
social-psychological research on cultural differences in honor and its psychological and behavioral
consequences does not examine the equivalence of input in this process. Often, researchers take one
trigger of aggression common to an honor context, have people in an honor and non-honor context
respond to that trigger and compare the responses across groups. Given the currently proposed idea
that such triggers might have very different meanings in these groups (potentially moral versus non-
moral) would lead to different conclusions. The conclusion is often that people in honor cultures
respond more emotionally and aggressively to triggers, whereas we would suggest that different
input results in different output, without having any implications for the underlying psychological
process. In other words, such research could be re-interpreted as not having found differences in
psychological and behavioral responses to violations of the ‘honor code’ (i.e. to immoral conduct),
but mere differences between communities in what kind of behaviors are considered (im)moral
conduct.
In many social psychological studies it might seem that it is not someone’s moral reputation
being threatened (and measured) but their reputation of competence – and, hence, their self-esteem.
HONOR 29
For example, in the work by Dov Cohen, men are often insulted (e.g., participants are called an
“asshole”; Cohen et al., 1996) which the researchers interpret as referring to masculinity (probably
because it is a derogatory predominantly used against males). People thus also respond to, what
some would call, more competence related insults (also see Rodriguez Mosquera et al., 2008). This
seems especially the case for masculinity. At an abstract level masculinity seems to be more related
to concepts of agency and competence than to the concept of morality (e.g., Abele & Wojciszke,
2007). At a more contextualized level masculinity, especially in so-called honor cultures, seems to
be moralized, such that acting in a masculine way is necessary in order to be considered a good and
worthy male member of the community (e.g., Banks, 2010; Fido & Zahid, 2004; Gilmore, 1990;
Greil, 2010). This for example implies that men need to respond to those challenging their manhood
(e.g., Barnes, Brown, & Osterman, 2012; Cohen & Nisbett, 1994). Failing to do so results in
stigmatization, for example Cohen and colleagues describe that males in the South of the US "were
[…] likely to stigmatize men [...] who did not respond with violence, criticizing them for being 'not
much of a man' if they failed to fight or shoot the person who challenged or affronted them" (Cohen
et al., 1996, p. 946). We suggest to interpret these remarks as referring to cowardice, a moral stigma
(Ermers, 2018).
Even though some types of misconduct are disproved of in several communities, the severity
with which it is disproved of or seen as threatening can also differ between communities (e.g.,
Severance et al., 2013). In most societies chastity is seen as an indication for morality and hence
honor. Yet what sort of behavior evidences chastity strongly differs from one community to the
other. For example, in one community not having premarital sex (and keeping one's virginity until
marriage) is a matter of morality as it is regarded as an indication for chastity (Ermers, 2018) and
those (mainly women) who appear not to have the intention to remain a virgin until marriage, are
accused of unchaste behavior and experience stigma and exclusion (Ylivuori, 2015). In a second
type of community, not having premarital sex is a societal ideal, without there being serious social
consequences when people fail to attain it. In yet a third type of community, having premarital sex
has little social consequences, and preserving one's virginity until marriage therefore has little moral
HONOR 30
value. These moral values can change over time (e.g., Bloom, 2010), as nowadays, in western
countries, young people can even get being bullied for not having had sexual intercourse, or ‘having
done “it”’. Researchers, comparing morally deviant behaviors across groups, should thus not only
check that the deviant behavior is considered immoral in all groups, but also that the intensity with
Second, we propose that communities differ in the norms they have for how individuals
should respond to honor threats and/or to morally deviant group members and/or their associates.
We think that every individual confronted with an honor threat will experience similar
psychological responses and behavioral intentions (as described above), but he or she also has to
function within a particular social context, in a particular community, and thus has only a limited a
culturally determined bandwidth of acceptable behavioral responses to choose from (e.g., cultural
constraints and affordances; Bond, 2004; Poortinga & Soudijn, 2002). Behavioral outcomes are
often not only determined by distal cultural constraints and affordances, but also by more proximal
situational constraints and affordances. For example, Americans are generally thought to be less
conforming than Japanese (Kim & Markus, 1999), but only in situations that allow for such non-
conforming behavior (Yamagishi, Hashimoto, & Schug, 2008). Also the emotion of pride is
generally expressed less intensely by Asians than by Westerners, but only in situations where there
are certain social constraints (Van Osch, Zeelenberg, & Breugelmans, 2016). The appropriate
response to moral deviance thus depends on the local norms of the community, and the particular
social situation a responder is in. Furthermore, whether a response is considered appropriate and
proportionate according to those norms is a cultural factor as well, as it depends on its evaluation by
community members.
distancing themselves from such behavior as well as their deviant affiliate in order to keep their
own moral reputation free from stain. However, the form this distancing may take depends on the
HONOR 31
norms and situational constraints present in the community (e.g., shunning, imprisonment,
Finally, to explain differences between cultures described as honor and non-honor cultures
we draw on cultural differences in the strength of social norms and the degree of sanctioning in
communities that may lead to a heightened awareness of one’s moral reputation. Cultural
differences in the strength of social norms and sanctioning are referred to as variations in cultural
communities in (1) the extent to which norms in a community are clear and pervasive, and (2) in the
extent to which deviance from those norms is tolerated and sanctioned (Gelfand, Nishii, & Raver,
2006; Triandis, 1989). Certain cultural groups that are seen as prototypical ‘honor cultures’ score
relatively high on tightness (e.g., Egypt, India, Jordan, Morocco, Turkey, Pakistan; Mrazek et al.,
The strength of norms and sanctioning is suggested to lead to a certain level of ‘felt
accountability’, such that members of tight communities (where norms and sanctioning are strong)
are more aware of others in the community evaluating their actions and expect violations to be met
with strong punishment. In other words, we would argue that they are more aware of their moral
reputation and the fact that others keep track of their moral reputation. This felt accountability has
been suggested to lead to higher cognitive accessibility of norms regarding one’s own behavior, but
Such higher cognitive accessibility of certain psychological constructs has also been labelled
become highly conceptually salient and thus tend to be centers of recurrent attentional focus for
individual culture bearers” (Throop, 2005, p. 506). The term stems from anthropological research
by Robert Levy among Tahitians. He observed that among a community in Tahiti some concepts
were “controlled to by being known in obsessive detail” (Levy, 1984, p. 408). In the case of
Tahitians, according to Levy, this was the psychological experience of anger. If a concept is
HONOR 32
hypercognized in a particular community it usually indicates (1) that there are relatively many
differentiated terms available to describe the concept, (2) that the concept is thought of as very
important, and (3) that the concept triggers very specific thought and action repertoires (Frijda,
Markam, Sato, & Wiers, 1995; Parkinson, Fischer, & Manstead, 2004; Wong & Tsai, 2007). These
aspects seem evident if we look at research regarding so-called honor cultures. For example, the
Turkish language has a multitude of terms to describe honor-related aspects for which there are no
exact equivalents in other languages (namus, şeref, onur, and gurur; Ermers, 2018; Uskul & Cross,
2018). We thus propose that communities differ in the extent to which an individual’s moral
reputation or certain potentially immoral behaviors are top-of-mind (Taylor & Fiske, 1978).
We think that there are indications that people from so-called honor cultures have a higher
awareness of having to preserve one's honor, or moral reputation, and are thus more vigilant
towards potential moral violations and threats to their reputation than people from communities
where this is less salient. We believe that the salience of ‘honor’ is equivalent to a relatively high
awareness of one’s moral reputation and results in a constant guarding of that reputation (i.e., a
vigilance to prevent the loss of honor; Shafa, Harinck, Ellemers, & Beersma, 2015). This would
suggest that individuals would have lower thresholds for identifying threats to their moral reputation
and that they could respond more intensely to those threats. We also believe that this is the effect
that most social psychological studies on honor have been picking up on. If one is in a heightened
state of awareness and vigilance regarding one’s moral reputation, then perceived threats to one’s
reputation, whether moral or not, might be perceived as already threatening and thus need to be
responded to. We think this is the reason why most social psychological studies find that
respondents from groups that are labelled as ‘honor cultures’ perceive insults to be more threatening
as evidenced by them reporting to experience more shame and anger (e.g., Rodriguez Mosquera et
al., 2000), and being more likely to respond or aggress towards these threats (e.g., Cohen et al.,
1996; Van Osch et al., 2013). Currently, there is however no direct empirical studies assessing the
salience of one’s moral reputation across communities. There is however work examining the
temporary activation of reputational concerns and its effects on perceptions of agency and the
HONOR 33
recognition of honor-related words (Novin & Oyserman, 2016). These studies are a first indication
Tight cultures exist in environments that face or have faced ecological or human-made
threats, and lack natural resources, which calls for strong norms and punishment to ascertain
cooperation (Gelfand et al., 2011; Mrazek et al., 2013; Uz, 2015). Coincidentally, it is argued that
‘honor cultures’ also arise in harsh environments with few resources (Nowak, Gelfand, Borkowski,
Cohen, & Hernandez, 2016; for an overview see Uskul et al., in press). For example, researchers
find consistent differences between the US North and South in the extent to which men are prone to
violence, determined by examining homicide rates (Messner, 1983; Nisbett & Cohen, 1996), having
people respond to offenses (Cohen, Nisbett, Bowdle, & Schwarz, 1996), or measuring the approval
of interpersonal violence (Hayes & Lee, 2005). The honor culture in the South of the US is argued
to be a remnant of the herding population that originally inhabited this region (Grosjean, 2010;
Henry, 2009; Nisbett & Cohen, 1996). Herding life relies on the ability to protect oneself and ones
property from external threats, hence responding violently to such threats is an adaptive strategy.
Similar patterns of aggressive responses between a herding and a farming community were found in
Turkey (Uskul & Over, 2014). These harsh environments often co-occur with the lack of law
known as someone who is not to be messed with (Cohen & Leung, 2012). So, the need to protect or
defend oneself and one’s family and property from outside threats, may make people more vigilant
towards threats and respond to threats more intensely. A study on cultural tightness found that
Southern states in the US, which are also considered honor cultures, are more tight than Northern
and Western states, and the authors suggest that tightness and honor are positively related
We propose that not only historical threats trigger the heightened awareness of one’s moral
reputation but that this can also be triggered by incidents. For example, after the conviction of a
male childcare worker for abusing dozens of children in a daycare center, many people, including
HONOR 34
parents, got suspicious of men working in this professional area (e.g., Murray, 1996). As a result,
out of fear for mistrust (and false accusations) male day care workers are rare (Van Polanen,
Colonessi, Tavecchio, Blokhuis, & Fukkink, 2017; Weinbach, 1987). Likewise, the #MeToo
discussions on the practice of unpunished harassment of women by men in influential positions, not
only makes people all over the world aware of this phenomenon, but also wary and fearful of
misinterpretations of innocent behavior. The so-called Pence effect (named after US vice
president’s Mike Pence’s personal rule of never dining alone with women) describes how men in
higher positions avoid contact with women to avoid (false) allegations due to the #MeToo
movement (Tan & Porzecanski, 2018). As a final example of how an incident can temporarily
activate the awareness of one’s moral reputation, we refer to the fraud case of a Dutch professor in
social psychology (Callaway, 2011). This affair has not only significantly by-association affected
the reputations of the professor’s former colleagues (Hussinger & Pellens, 2017), students and co-
authors, but drew social psychology in general in a bad light (see also Pellegrini, 2017). As a result,
now social psychologists have become more alert and aware of their moral scientific reputations,
perhaps more than people from other disciplines (Nosek et al., 2015). We believe that this illustrates
that a heightened awareness of one’s moral reputation in a given community can also be triggered
by temporary incidents, rather than the heightened awareness being a stable trait of the community.
differences in what is considered immoral conduct, differences in what are considered appropriate
responses to reputation threats, and differences in how aware people are of their moral reputation.
We think these three systematic cultural influences cover a lot of ground, but are completely open to
Conclusion
In this paper we identified three gaps in the literature on honor and aimed to fill these gaps.
First, we provided a social-psychological model underlying honor-related behavior (filling Gap 1),
the REMODE model. In this model we defined the loss of honor as the loss of one’s moral
HONOR 35
reputation and argued that this leads to psychological and behavioral responses from preventing the
loss of one’s inclusion. This model also explains the psychological and behavioral responses typical
for honor-related violence committed by the associates of the dishonored person (filling Gap 2).
Finally, we indicated three possible systematic ways in which culture might shape this process, each
related to well-known phenomena in psychology, but also related to observed cultural differences
(filling Gap 3). Our approach is different from current approaches in the field because we do not
define honor as a cultural variable, but in a manner that can be understood from psychologies across
the globe. Trying to understand honor from a non-cultural perspective allows researchers in various
research areas to connect honor-related processes to well-developed fields of study (stigma, social
exclusion, morality), opens up avenues for systematically studying the impact of culture on the
professionals from various cultural backgrounds in dealing with cases of honor-related violence.
The REMODE model provides researchers in the areas of honor, morality, and stigma with
plenty of testable hypotheses. The processes for the deviant and the associates of that deviant are
well established in psychology and thus do not need immediate empirical validation. Therefore, one
of the first steps to substantiate our theoretical proposal with empirical evidence would be to study
the three influences culture can have on the proposed social psychological processes. A good start
would for example be to qualitatively study why and when people in particular communities obtain
an immoral reputation, how the community and deviant should respond to that, and whether in so-
called honor cultures these responses actually differ from elsewhere. Subsequently, it would be
interesting to assess whether there are commonalities and differences in what is considered immoral
behavior. In doing so, one could systematically manipulate and compare the impact of different
types of immoral behaviors on one’s reputation and the ensuing responses from both the stigmatized
and the community (testing cultural difference #1). For example, one could compare the impact of
accusations of pedophilia in Turkey and the Netherlands (assumed to be seen as immoral in both
HONOR 36
populations), with accusations of premarital sex (assumed immoral in some communities in Turkey,
One could also assess whether responses to moral deviance differ across communities but
that the underlying motives – exclusion, distancing – are similar (testing cultural difference #2). We
think that the most evident next step would be to test the third cultural difference, as this influence,
in our view, aligns with most current empirical work on honor. One could for example establish that
priming a heightened awareness of one’s moral reputation results in a faster detection of immoral
behavior, a larger fear of being judged and excluded by others, and stronger and severe intentions to
There may be additional cultural factors that influence the social psychological process of
responding to moral deviance. A likely candidate may be that the degree to which individuals in
groups are perceived as bonded together may differ across communities. If there is indeed a cultural
difference in perceived entitativity, then the degree to which associates are stigmatized-by-
association and thus need to act may also differ across communities. We know for example that
cultural groups differ in the structure and function of the nuclear and extended family (e.g.,
groups such as families’ entitativity scores are higher than those of other groups (Rüsch et al., 2014)
and family members are attributed a larger collective responsibility for individual moral deviance
compared to other groups (Denson et al., 2006). However, we are not aware of any cross-cultural
studies suggesting stable differences in this perceived entitativity, and thus, for now, refrain from
The new approach presented in the current paper argues that in order to understand the
process underlying honor-related responses we should avoid cultural biases in setting up studies. It
is now often unclear whether found cultural differences are due to actual differences in
psychological processes between bearers of different cultures or due to differences in the meaning
of materials. In other words, currently it is unclear if and where in the psychological process culture
HONOR 37
affects responses to actual honor threats. In order to avoid such bias (for example using an insult
which is, in a general sense, considered threatening for one’s moral reputation in one but not in the
comparison sample) it is important to first investigate what the moral standards and norms are in the
targeted communities, what sort of behavior is often taken to indicate a moral transgression, where
One of the reasons that researchers speak of ‘cultures of honor’, and of ‘cultures of dignity’
or ‘face’, is that in those so-called honor cultures people have a high usage or, perhaps, well-defined
semantic conceptualization of the term honor. The English noun honor and its translations (e.g.,
onur, şeref, namus in Turkish and sharaf and ‘ird in Arabic) are often used as a starting point for
research (e.g., Gelfand et al., 2015; Stewart, 1994). For example, a study by Cross and colleagues
(2014) investigated differences in the meaning of the noun honor between people from countries
labeled as honor and non-honor cultures. They asked Northern American students and Turkish
students about their respective interpretations of the words ‘honor’ and ‘onur’. These students freely
generated a number of associations. The representations Turkish students had were more complex
than those of the US students. However, terms used for similar phenomena across languages can
have different semantic meanings, which could result in different psychological meaning (e.g., Van
Osch, Breugelmans, Zeelenberg, & Fontaine, 2013; Ermers, 2018). This implies that one should be
careful in translating terms for honor across cultural samples in quasi-experimental designs because
one could inadvertently trigger different psychological processes (for example comparing the
Turkish term ‘namus’ which refers specifically to a sexual moral reputation with the much less
specified English term ‘honor’; Kardam, 2005). Studies have shown in the past that scales that
include the word honor are statistically not equivalent across studied groups and thus that mean
level scores on these scales cannot be compared directly across samples (e.g., Smith et al., 2017).
Unfortunately, testing for equivalence of measurements across samples is not common practice in
the psychological study of honor. It is however common practice in studies on honor to compare
mean scores across samples, however not reaching scalar equivalence may indicate that conclusions
based on such comparisons can be false (e.g., Chen, 2008; He & Van de Vijver, 2012; Steenkamp &
HONOR 38
Baumgartner 1998). We thus advise researchers to perform equivalence analyses when measuring
honor concerns or codes across cultural samples in order to avoid erroneous conclusions. The same
argument of course holds for scales developed to measure honor codes or concern for honor. These
measures are often developed in one particular context. For example, the concern for honor scale
was developed in Spain (Rodriguez Mosquera et al., 2002a) and the honor ideology for manhood
scale was developed in the South of the US (Barnes et al., 2012). These scales are subsequently
used to compare different cultural groups, for which it is unclear whether the scale measures similar
constructs in all samples (e.g., Van Osch et al., 2013). Before these scales are employed elsewhere
Another caveat is in place: the mere presence or absence of words in a particular language
however does not necessarily equal the presence or absence of psychological phenomena. For
instance, in the Dutch language there are two nouns to describe a benign form of envy (nijd) and a
malicious form of envy (afgunst) (this also seems to be the case for Polish and Thai). In the English
and Spanish languages there is only one noun to refer to envy, however, in terms of experience also
English and Spanish speakers differentiate between a positive and a negative form of envy (Van de
Ven, Zeelenberg, & Pieters, 2009; for similar phenomena see Breugelmans & Poortinga, 2006; Van
Dijk & Ouwerkerk, 2014). Transferred to the present discussion, this could imply that people can
experience dishonor, i.e. loss of moral reputation, without having terms to distinguish this
experience from other types of stigma, and thus that using non-equivalent terms across cultural
samples may bias results. Furthermore, in English daily usage, the noun reputation seems to have
replaced honor in the sense of moral reputation. For example, in discussions of instances of criminal
behavior as well as academic fraud, researchers use terms like ‘reputation’ and ‘reputational
damage’ (Fishman 2015; Jefferson-Jones, 2013) rather than combinations with honor.
Practical implications
Being able to better understand the concept of honor and the possibly ensuing honor-related
violence, also from a Western (non-honor) perspective, would help in dealing with honor-related
violence in various aspects. First of all, it would help to reduce stereotyping of so-called honor
HONOR 39
groups. In Western society there is often moral outrage or ‘moral panic’ among majority members
over honor-related crimes by non-western minority members (Brenninkmeijer, 2018). This moral
panic is related to disproportiate responses, such as extreme fear and the perception of threat from
the evildoer but also the group at large, and more attention in the media than for other more
widespread problems. As a result, majority members do not only think that the perpetrator is
dangerous, but that for example Turkish men in general are dangerous for women (Brenninkmeijer,
2018). Educating people about how honor and honor-related responses can also be understood from
Second, professionals across the globe deal with ‘honor-related violence’. With that we
mean violence in a broad sense which is defined by Westerners to describe conflicts among non-
western individuals in which to their understanding honor may play a role, or in which those
involved claim honor is a motive. For example, in the Netherlands the police, justice, and social
workers deal with cases in which non-western ‘honor’ plays a role (Janssen, 2017). Because often
those professionals have a background from ‘non-honor cultures’, they in fact have difficulties to
understand what an individual with a Turkish, Moroccan, Afghan or Kurdish background means
when he or she talks about honor. For professionals, there still is no “definition of honour-based
violence that is appropriate or relevant cross-culturally” (Gill, 2006, p. 2). This is problematic for
two reasons. First, if there is no definition how should professionals decide that a case is or is not
honor-related. Second, if the term honor is used, and we are aware that the term honor has a
different meaning across languages, how can a professional from a ‘non-honor’ background
understand what their clients are talking about? The presently ill-defined construct of honor has
trickled down to these professionals. They are informed that honor is a very complex notion, related
to ‘traditional’ cultures and fundamentally alien to Western culture, and thus difficult to understand
(as for example mentioned on the website of the Dutch police’s expertise center on honor related
violence). They are also made aware that conflicts of people over honor can ‘easily’ and
‘unexpectedly’ escalate to murder. Such information makes professionals wary of any actor in such
conflicts (which causes moral panic), feeling unable to understand the case at hand and thus not
HONOR 40
knowing how to de-escalate such cases. If we can help these professionals understand that the loss
of honor is equivalent to a having an immoral reputation and help them translate such cases to
situations they could understand from their own perspective, they will be better able to understand
the actors’ motives and consequently de-escalate the conflict. In an ever globalizing world it is very
important that people across cultures are able to understand each other. De-exoticizing the concept
of honor, while acknowledging actual differences between communities, will allow people from
across cultures and communities to better understand each other. Qualitative analyses based on the
proposed REMODE model on police reports of cases of supposedly honor-related violence may
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Figure 1. REsponse to Moral Deviance model