CLEARLY CANADIAN BEVERAGE CORPORATION

PERSONALITY:
Mr. Douglas L. Mason, also known as Doug, has been Interim Chief Executive Officer of Naturally
Splendid Enterprises Ltd., since January 1, 2018. Mr. Mason serves as the Chief Executive Officer of
Black Panther Mining Corp. Mr. Mason serves as the Chief Executive Officer of Columbia Yukon
Explorations Inc. He is the Owner and serves as the President of Criterion Capital Corporation. He
has been the Chief Executive Officer of Magnum Goldcorp. He was born Dunfermline, Scotland, the
son of an accountant and schoolteacher. He attended Bradford Grammar School, and read geology,
then economics, at the University of St Andrews. He embraced libertarianism whilst a student, and
became involved in the University's Conservative Association. Under his intellectual leadership, the
St Andrews University Conservatives became a powerful group which dominated conferences of The
Federation of University Conservative and Unionist Associations (FUCUA), later the Federation of
Conservative Students (FCS). It used its influence to lobby the party nationally for more market-
based policies;[1] the association published pamphlets calling for the sale of the Post Office; for the
legalization of the offshore "pirate" broadcasting stations; abolishing exchange controls; and
ending council house subsidies. Largely thanks to Douglas Mason, the University Conservative
association also served as a training ground in the running of election campaigns. Among subsequent
Members of Parliament to benefit were J. Alan Stewart, Michael Forsyth and Robert B. Jones.
Following his graduation from university, Mason settled in Glenrothes in the 1960s.[3] Mason became
a constituency agent for the Conservative Party, and he served on Fife County Council from 1967 to
1970 and on Kirkcaldy District Council from 1974 to 1988. In the 1983 general election, he stood
unsuccessfully as Conservative candidate for Central Fife a safe labor seat. He did his most influential
work for Adam Smith Institute, run by fellow St Andrews alumni Dr Madsen Pirie and Aemon
Butler who founded the institute in 1977. Mason became one of its regular authors. [1] In 1982, he led
the Adam Smith Institute's "Omega Project" report on Local Government Policy. There he argued for
the compulsory contracting-out of most local services such as refuse collection, proposed scrapping
the existing local-government tax, in favor of a per-capita charge. Other policy recommendations
included the privatization of the Royal Mail The Last Post (1991) the privatization of free British
reading Ex Libris (1986); the privatization of the Forestry Commission [2] the complete removal of arts
subsidies Expounding The Arts (1987), abolition of restrictions on drinking Time To Call Time (1986),
and ending free reading in public libraries Ex LIBRIS (1986). In 1989, before the handover of Hong
Kong to China, Mason proposed the creation of a 'New Hong Kong', located off the west coast
of Scotland, in which Chinese holding British passports would be able to settle. The idea was
ridiculed by George Galloway, then Labor MP for Glasgow Kelvin, as 'bizarre and unbelievable.
BANKRUPT:
The Jolt Company filed for bankruptcy in 2009 following a pricing dispute with the supplier for its
distinctive cans. In August 2017, Geek.com confirmed that Jolt Cola will return at Dollar General
stores in September 2017.[4] The current version of Jolt Cola is produced for ECC Jolt, LLC, a New
York City-based company Sept 29 - Jolt Co Inc., maker of the famous Jolt Cola energy drink, filed for
bankruptcy protection in a Manhattan court on Monday, after a dispute with drinks can maker
Rexam REX.L.In court filings, Jolt said it agreed to buy 90 million 23.5 ounce resalable cans from
Rexam between January 2007 and December 2009. However, because of the recession, the
company has been able to buy just 27 million cans till date. Jolt said it has to launch a non-resalable
cans to compete in the market as the resalable cans supplied by Rexam cost three times the price of
non-resalable cans. The company added that it is unlikely to secure additional capital to pursue this
strategy because of Rexam’s claims and asserted liabilities. In its, Jolt, which does business as Wet
Planet Beverages, listed assets and debt in the range of $1 million to $10 million. Rexam, which is
owed about $2.1 million, was named as the largest unsecured creditor. Jolt Cola was created in 1985
by C.J. Rapp as a highly caffeinated drink and is sold across the United States, Canada and Europe.

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BUSINESS MODEL:

REVENUES 155.2000000
__________________________________________________________
PURCHASES: 22.9000000
__________________________________________________________
CONTRIBUTION MARGIN 132.3000000

LESS: Expenses 4971196

_____________________________________________________ ____
PROFIT/ LOSS 4971063.7

JOLT COLA:

Jolt Cola was a beverage originally made by The Jolt Company, Inc. of  Rochester, New York. From the
outset, Jolt's marketing strategy centered on the caffeine content, billing the drink as a means to
promote wakefulness. The initial slogan was "All the sugar and twice the caffeine"; this slogan
survived for 24 years.]This slogan was changed to "Maximum caffeine, more power" Amazon. The
Jolt Cola website claimed that the "Quick Fix" sizes were available at establishments that serve
"adult beverages," for use as a mixer. Before Red Bull, Monster, and Rock star, there was JOLT Cola.
The drink of a generation of nerds, especially computer nerds who needed brain fuel for late-night
coding and hacking. It came out in 1985 with twice the caffeine of regular cola, and was popular (at
least among nerds like me) through the 90s. It fell by the wayside with broader “energy drinks” like
Red Bull popping up, though. JOLT Cola is coming back. Not as Jolt Energy in those weird battery
bottles, but as genuine JOLT Cola. In the original can design (or at least a can that’s very similar but
with modern nutritional information).Here’s even better news: It isn’t coming back as a pricey
boutique soda or an impossible-to-find promotion (I’m looking at you, Pepsi Perfect). You’ll start
seeing cans of JOLT Cola appear at Dollar General stores September 21. They’ll be available in 10,000
of Dollar General’s 14,000 stores across the country, though pricing hasn’t been announced.
Hopefully it’s a dollar. Also, according to the JOLT representative I talked to, it will have sugar and
not corn syrup.

RISKS:
The flavors of Jolt offered were also changed. Flavors offered were Cola, Blue Raspberry, Cherry
Bomb (cherry cola), Silver (lemon-lime), Wild Grape, Orange Blast, Passionfruit (featuring a yellow
can) and Ultra (a diet drink with Splenda as its artificial
sweetener alongside guarana, ginseng, taurine, and vitamin B complex).

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NEED:
When society wants always new thing to try after bankruptcy mason launch a new product which
was targeted youngsters and teens they always attracts and want something new to try. Clearly
Canadian experienced broad corporate mismanagement during much of the last decade that led to it
being acquired by a CPG focused turnaround team in 2012. Large-scale commercial production is
resuming again in Canada after a number of limited short production runs during the 2012 to 2014
period. The company's turnaround was precipitated by an online consumer promoted crowd-
sourcing campaign that pre-sold in excess of 25,000 cases. Internet comedy duo "Rhett and Link"
and their fans, "The Mythical Beasts" were largely responsible for this campaign, attempting to bring
back a favorite beverage of their childhood.

OPPORTUNITIES:
The company's growth was drawing the attention of investors, who boosted the share price almost
six-fold by the end of 1991. The competition was heating up, however, and soon similar products
were being marketed by giants like PepsiCo, Coca-Cola, Seagram’s, and Perrier Group. Clearly
Canadian sent a letter to the latter firm in July 1992 demanding that it cease production of Ice
Mountain, a similarly packaged drink. Perrier subsequently filed suit, which was met by a countersuit
from Clearly Canadian. The dispute was later settled out of court. Despite the tightening market,
sales for fiscal 1992 continued to grow by leaps and bounds, hitting a record $155.2million,
withprofitsof$14million.

CLEARLY CANADIAN VS NESTLE:

NESTLE:
Nestlé's purpose is enhancing quality of life and contributing to a healthier future. We want to help
shape a better and healthier world. We also want to inspire people to live healthier lives. This is how
we contribute to society while ensuring the long-term success of our company. We have defined
three overarching ambitions for 2030 which guide our work and support the achievement of the UN
Sustainable Development Goals. values are reflected in the way we do business, always acting legally
and honestly with respect both for our own people and those we do business with. Read more about
their business principles.

WHAT MADE JOLT WHAT EVENTUALLY BECOME JOLT

COLA?
Founded in 1987 by Gordon Sim, Doug Mason, and others in British Columbia, Canada the brand is
considered by many as the first premium "new age beverage" product that precipitated the
multibillion-dollar market as it exists today, and has produced product every year since 1987 except
for 2010 and 2011.Clearly Canadian experienced broad corporate mismanagement during much of
the last decade that led to it being acquired by a CPG focused turnaround team in 2012. Large-scale
commercial production is resuming again in Canada after a number of limited short production runs
during the 2012 to 2014 period. The company's turnaround was precipitated by an online consumer
promoted crowd-sourcing campaign that pre-sold in excess of 25,000 cases. Internet comedy duo

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"Rhett and Link" and their fans, "The Mythical Beasts" were largely responsible for this campaign,
attempting to bring back a favorite beverage of their childhood. Jolt Cola was a beverage originally
made by The Jolt Company, Inc. of Rochester, New York. From the outset, Jolt's marketing strategy
centered on the caffeine content, billing the drink as a means to promote wakefulness. The initial
slogan was "All the sugar and twice the caffeine"; this slogan survived for 24 years. This slogan was
changed to "Maximum caffeine, more power". In the fall of 1987, the company began marketing a
low calorie version, called Jolt 25, which was sweetened with a mixture of sugar and NutraSweet(a
brand of aspartame), and had 25 calories per 12 US fl oz (350 ml) can. Jolt Cola later diversified into
additional flavors named Cherry Bomb, Citrus Climax, Orange Blast, White Lightning (grape), Red
Eye, and Electric Blue. In 2003, the name was licensed to a Hackensack, New Jersey, company named
Gunrunners, Inc., which manufactures a line of caffeinated gum and mints bearing the Jolt label and
the slogan "Chew More, Do More. The gum comes in two flavors: Spearmint and Icy Mint. In 2005,
Jolt Cola revamped its product line. Jolt Cola changed its logo, and came in "battery bottles" (that
resemble the shape of a AA battery) which make a loud popping sound when opened. The cans are
23.5 US fl oz (695 ml) resalable aluminum bottles; the body of the bottle was similar to that of a
standard aluminum can, but the top had a twist-off aluminum cap with a plastic gasket liner, and in
smaller "Quick Fix" cans (8.5 US fl oz (250 ml) single-use pull-tab aluminum cans, similar to those
used for Red Bull) and "battery" cans (16 US fl oz (473 ml) resalable aluminum cans with the same
twist-off top as the battery bottles). The Jolt Cola website claimed that the "Quick Fix" sizes were
available at establishments that serve "adult beverages," for use as a mixer. The flavors of Jolt
offered were also changed. Flavors offered were Cola, Blue Raspberry, Cherry Bomb (cherry cola),
Silver (lemon-lime), Wild Grape, Orange Blast, Passionfruit its sweetener
alongside guarana, ginseng, taurine, and vitamin B complex).

NESTLE MILK VS NESTLE WATERS:

NESTLE MILK:
Nestlé Milk Chocolate was a chocolate bar consisting of milk chocolate, produced by Nestlé. Nestlé
Milk Chocolate was sold in many countries around the world including the United States, Canada,
among other nations. It has now been discontinued by Nestlé. According to a source, "Nestlé milk
chocolate bars were first introduced in the US in 1919."[2] Another source claims that, "The original
milk chocolate formula was invented in Vesey, Switzerland in 1875 by Henri Nestle."According to
Nestle, The bar was discontinued in 2016. .Nestlé Milk Chocolate was created as a competitor to the
more-established, and North American chocolate bar segment-leader Hershey bar[citation needed],
and are even created in a similar form as their competitor. The closest Nestlé product to them is the
Nestlé Crunch, which is very similar to Nestlé Milk Chocolate the main difference being that Nestle
Crunch has puffed rice; while Nestlé Milk Chocolate does not. A similar product, Yorkie made by
Nestlé, is not to be confused with Nestlé Milk Chocolate as they are completely different products as
the Yorkie bar was originally created by British firm Rowntree of York in order to compete with
Cadbury Dairy Milk. Nestlé also produces many other brands of chocolate syrup.

NESTLE WATERS:
Nestle Waters has roughly 31,740 employees and includes 51 distinct brands such as Nestlé Pure
Life, Arrowhead, Poland Spring, Deer Park, Ozark, Zephyrhills, Aqua Panna, San Pellegrino, Perrier,
Vitter, and Buxton. In 2008, Nestlé Waters became the largest bottled water brand in the world.1843

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Henri Nestlé establishes his first lemonade and water bottling factory. Acquisition of the Source
Perrier S.A. Source Perrier SA Group. Nestlé becomes the leading player on the world bottled water
market, under the name of Nestlé Sources International (NSI).Acquisition by Perrier Vitter of Al
Manual, the leading bottled water company in Saudi Arabia which becomes the leading bottled
water player in the Middle East region. In 2009, a U.S. report entitled "Tour Horizon with Nestle:
Forget the Global Financial Crisis, the World Is Running out of Fresh Water" involved the
departments of agriculture, commerce, energy and environment science and technology as a result
of Nestle executives from Switzerland advising of their research. One of the main aspects asserts
that a high meat-based diet uses water inefficiently, particularly for an increasing global population.
Livestock feed on crops that require high amounts of water such corn and soy. High demand for
water overall has already created a drain on underground aquifers and other natural fresh water
sources worldwide. Nestle estimates that: “There is not nearly enough fresh water available to
provide this standard to a global population expected to exceed 9 billion by mid-century.” The report
points out the need to attend to where water is being flowed and asks for greater efficiency in its
global delivery. Also in that same year of 2009, on April 23, during a Nestle Waters shareholders'
meeting at the headquarters in Greenwich, Connecticut, a protest group arrived with the campaign
of "Think Outside the Bottle" (from Corporate Accountability International, along with
representatives from both Michigan Citizens for Water Conservation and Protecting Our Water and
Wildlife Resources), claiming Nestle Waters, for the sake of increasing profits, overrode local rights
to "community water resources" despite protective opposition.

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