1.

Discussion
a. Evaluate the company’s vision, mission and goals/objectives.

Mission: “Our Promise – We take an inherently simple approach to uniting style,

modern comfort and value”

Vision: “Everyone comfortable in their own shoes”

b. Analyze the company’s internal environment supplemented by McKinseys 7S

framework analysis and the evaluation of key financial ratios.

c. Analyze the company’s external environment and competitiveness

supplemented by PESTEL and Porter’s 5 forces analysis.

d. Evaluate corporate and business level strategies analyzing the associated

functional components and the implementation of control measures.

e. Identify resulting internal and external strategic issues for solutions.