Technology 1

TECHNOLOGY

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Introduction
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Due to shifts in technology, businesses are rapidly evolving to keep their market share
and customers intact. Companies all over the world are using the latest technology to
approach different hurdles and problems by using innovative ways and the latest cutting-edge
technology. Technology affects almost all parts of our lives. The advancement in Information
Communication Technology (ICT) field, has brought businesses and their customers at the
click of a few buttons. Along with all changes in personal life, technology also changes
business life. Life has changed in 20 years because of advancement in technology. Models of
technology consumption are very different from what they were in the past. Buying behavior
is changing frequently with new innovations in ICT. In this essay will discuss how
technology changes the business last 20 years and its positive and negative impacts.

Discussion

Technology has changed the ways in which businesses are conducted in the access to
various markets around the world. Previously, business owners were very limited to the
places from where they were operating. However, nowadays, businesses can sell and market
their products to anywhere in the world. Amazon offers services around the world. In past,
there was a phone just for calling, but now business owners can send emails, updates on
LinkedIn, post on Facebook, and send tweets on Twitter. They also have the option to
comfortably speak on online video calls from every corner of the world for employee and
customer reliability. Company YouTube channels are able to conduct interviews with local
TV channels, organization message easily and communicate with other people. In case of
employees it does not matter that they are out of office they can reply or send emails, tweet,
text, and call in few minutes by using laptop, phones or by tablets with internet connectivity
(Rigby, 2014).

Wireless connection

Wireless connections are available everywhere and has brought a lot of convenience
for the businesses and their customers. With social and online communications, employees
and customers can see employers with the help of video calls and discuss all matters which
employers want to discuss and clear all points. Technology made the communication easy,
cheaper and safer as compared to last 20 years in the business. Over the past two decades, the
office had a computer desk and the employee had to stay at the office for a long time. Today,
the employee can manage all the work while sitting at home. All applications are managed
and the phone is hosted. In 2014 Marks stated that in primitive times, telemarketer used to
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collect and lead the data calls physically but now all leads are received through the online
system (Marks, 2014).

Technology has changed the life of people in the field of online shopping. Shopping
has an important part in our daily life. In the primitive times, people used to go to malls for
shopping because of the modern technology. Now, people save their time by doing online
shopping, there is a lot of online shopping sites from where there is ease of online shopping.
So, advancement in technology can squeeze large shopping malls into smartphones from
where we can order everything which we like (McKinsey & Company, 2014). Computers
have brought tremendous changes in the business.

Small and medium size enterprise

“Small and medium-sized enterprises” are the organizations whose faculty number
falls beneath specific points. SME has more ability to run business faster than other, it uses
the latest technologies. It is easy to adopt and cannot be shackled by using outdated practices.
It is easy for all employees to understand, it uses a small workforce and enhances the
business. It has the ability to compete with the market, improve a small business. It is a
beneficial tool for business, it cannot require large expenditure from the market. The social
media channel operating through SME can build awareness, enhance customer relationship
with the organization and it is also helpful in the market. SME growth is encouraged by
hiring right talent, through digital business, customer understanding, and management
information to increase productivity (Entrepreneur, 2016).

In past, business was not growing speedily due to lack of technology and
communication. Now technology changed the business and connected the business with rest
of the world. In technology field, cloud computing helps the business to grow speedily.
Through cloud computing customers access the product from anywhere in the world.

The technologies are more important today because today’s world is more complex
than a few decades ago. Now there is more development of business gadgets and apps. It is
noticed that people are on phone all times whether they are in a hotel, restaurant, even in
cinema. At home, they replace it with computer screens, but they are still online. All the time
people are using the internet, so different gadget apps are formed (Hyde, 2013). Technology
open the door for successful business and provide awareness about the business website.
Mathews argues about to accept the advancement of computer and its capabilities in the
society. The social problems are easy to see and resolve with the help of technology (Sutton,
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2013, pg. 8-9). The business system reached that point where it is very difficult to imagine it
without technology. Along with the benefits of these technologies, there is a lot of negative
impact on society. IT can reduce the employment ratio. One of the examples of this impact is
that in past photography field needed different parties like photo making, washing print,
photo album then post office to send. Now all these are done in one shot, so the job is
reducing to one person from many.
Although technology made everything very easy and quick, there is many issues with
privacy. People are very much worried about their personal and private data, which may be
hacked or may be public by different hackers. With the help of cameras, criminals can take
any type of picture to blackmail anyone. There is the improper development of the education
system as the induction of technology into the system has adversely affected it. Different
technologies like a smartphone, computer, camera all these are being used in the education
system. The robot takes the place of a human; they reduce the task of a human being due to
which humans become lazier. The health of individuals is affected a lot by continuous use of
digital objects. Different radioactive waves are emitted from different technology materials
like phone, computers, internet and many other things this equipment can damage the health
of people. For example, continuous use of phone and computer affected eyesight and brain
badly. Along with that, different health problems are begetting from technology (Horn,
2017).

Different cultures loses their culture ethics. Like the impact of dressing and behaviour
of other people on teenagers is high as they adopt things that are not part of their culture
(Golovine, 2014). In the business, these culture ethics also has an impact. Social isolation
increases with increase in technological advancement; people spend more time with their
smartphones, playing games, watching movies and other activities in this way they are
neglecting their real life and their relation. Dependency on technologies reduces creativity
like calculator has reduced our mental maths ability (Idris and Nor, 2010).

Conclusion

It is concluded that this advancement in technologies has both positive and negative
impacts on business. The parade of new technologies and scientific breakthrough in the world
is relentless but some technologies do, in fact, they have potential to disrupt the world and
alter the way of people living. Technologies provide a dramatic increase in computing power
and capacity to people to access information which they want to approach, information may
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be secured or insecure through internet. The positive impact of technology is dominant over
the negative impacts of technology. It is because every business has globally operated;
without the technology, the business has failed to run globally. Every business across the
world is connected with technology. So, the organization should start following green
strategies, give it real value to attract the customers which provide more growth
opportunities. We should focus on making technologies that have less impact on the
environment and more positive impact on Business. In the essay it is identified that a lot of
technological opportunities and risks which expected to have substantial implication for our
prosperity and wellbeing. In future our workplaces will not be an open plane office but it
interconnected workspaces. It is not only tied to one place but many. Our working day will be
totally different it leverages big data like a real-time information.
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References

Entrepreneur. (2016). 5 Ways How Technology Can Encourage the SME Sector. [online]
Available at: https://www.entrepreneur.com/article/283053 [Accessed 8 Aug. 2018].

Golovine, M. (2014), “Global Village: Where Cultures Connect”, The Huffington Post,

TheHuffingtonPost.com, 27 May, available at: https://www.huffingtonpost.com/mila-
golovine/global-village-where-cult_b_5035779.html (accessed 8 August 2018).

Horn, M. (2017), “New Research Answers Whether Technology Is Good or Bad for
Learning”, Forbes, Forbes Magazine, 14 November, available at:
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technology-is-good-or-bad-for-learning/#43517c3519d7 (accessed 8 August 2018).

Hyde, E. (2013). 8 Ways Technology Is Changing The Business Landscape | Articles |

Internet of Things. [online] Channels.theinnovationenterprise.com. Available at:
https://channels.theinnovationenterprise.com/articles/8-top-ways-technology-is-changing-the-
business-landscape [Accessed 8 Aug. 2018].

Idris, N. and Nor, N.M., 2010. Mathematical creativity: usage of technology. Procedia-social

and behavioral sciences, 2(2), pp.1963-1967.

McKinsey & Company. (2014). The future of the shopping mall. [online] Available at:
https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-future-
of-the-shopping-mall [Accessed 8 Aug. 2018].

Marks, G. (2014). 10 Huge Ways Running a Business Has Changed in the Past 20 Years.
[online] Entrepreneur. Available at: https://www.entrepreneur.com/article/234396 [Accessed
8 Aug. 2018].

Rigby, D.K. (2014), “The Future of Shopping”, Harvard Business Review, 8 October,

available at: https://hbr.org/2011/12/the-future-of-shopping (accessed 8 August 2018).

Sutton, B., 2013. The effects of technology in society and education.