Limkokwing UnIversity College of Creative Technology

Faculty of Architecture and the Built Environment

Architecture Communications Project

ASSIGNMENT 1
Description : Comparison Studies of 3 Malaysia
Architecture Firm
Issue date : 1st March 2017
Due Date : 15th March 2017
Due Time : 9 a.m.

Objectives

As a soon-to-be architecture consultant, you need to know the types of business

entities/ practices that exist in the ‘real world’. The local scene especially is very
interesting and you are about to march yourselves to the ‘battle field’ to find out more
on what the ‘big boys’ are doing.

Questions

You are to go out to the field and start doing some serious research, gather much
‘confidential’ information, perform critical analysis and write an ANALYSIS REPORT on
3 Malaysia Architecture firms.

Method of execution

1. This is a group project. Each student is to select 3 Malaysia Architecture firms and
compare.
2. Each student would then proceed to contact your potential firms and conduct
interviews with most of the key personnel in order to extract information about the
target firms.
3. You are to investigate and document all important matters.
Requirements
Submission of report

Important Notes
1. The reports should not exceed 10 A4-sized pages.
2. They must be written in proper British English.
3. You are encouraged to use graphics or visual aids to assist your explanation in your
report.
Template for criteria of findings

1.

Criteria Company A Company B Company C

Logo & Philosophy

Organizational structure,
methods of management

Number of staff,
responsibilities of various
staff

Logo and Design

philosophy
Branches
Types of services, nature
of projects involved,
duration of projects, size
of project
Marketing of services,
profile of client
Awards & recognition
Publications (articles,
brochures, monograph,
folio, magazine, etc)
Personal Considerations:
1. Annual Leave
2. Proximity of workplace
3. Staff Benefits
4. Working Hours

2. Summary of findings & choice of workplace within the 3 firms. State your reason