Professional Documents
Culture Documents
Chapter 5
Chapter 5
PROCESS OF SELECTION
1) Job Analysis- clear and detailed understanding of the job is called job
analysis.
2) Advertisement- it attracts large number of eligible candidates. Mostly
given in newspapers or internet.
3) Application Form-Used to collect information on various aspects of
applicants. It contains following contents-
Personal data- i.e address, phone no.
Marital data-single or married
Educational data - i.e. formal education
Employment data-past experience, reason for leaving previous
job,etc.
Extra curricular activities- i.e sports, hobbies
References- name of two persons who certify an applicant to the
advertised position.
Language known- i.e Hindi , English , Punjabi etc.
4) Initial Interview-
An initial interview is planned by large organizations to cut the
cost of selection process.
It helps in screening out unsuitable candidates.
if candidate is suitable then a blank application form is given to be
filled by him/her.
5) Selection Tests- are called employment tests.Some commonly used are
Intelligence Tests- Also called mental ability tests. ex- reading and
summarizing a paragraph.
Aptitude Tests-to measure an individual capacity to learn the skill
required.
Personality Tests- they are used in the selection of supervisors and
higher executives.
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candidates.
Recruitment
1. Searching candidates for vacant jobs
and making them apply for the same.
2. It attracts more and more
Selection
Selecting right type of candidate and
offering them jobs.
It rejects unsuitable candidates and
picks up the most suitable
It follows recruitment and it leads to
contract of services.
It is a negative process.
It asks the candidate to pass through
number of stages tests, interviews, etc.
The material required for the production purposes are normally stored in
raw material warehouses.
The aim of material management is to provide material with minimum
total cost.
It is the planning and controlling those activities ,which are concerned
with materials.
Advantages- a) Better co-ordination
b) Better performance
c) Better accountability
d) Better accounting
a) Material Planning-
includes-
o Preparing budget
o Scheduling the orders
o Forecasting of individual requirements
o Monitoring the performance.
b) Material Purchasing-
o It plays an important role in the success of business.
o It involves more than 50% of capital expenditure by the firm
o The different parameters of purchasing are-
i) purchasing items with right price.
ii) purchasing items with right quality.
iii) purchasing items with right time.
iv) purchasing items with right suppliers.
v) purchasing items with right quantity.
c) Stores Management-
o It is responsible for proper storage of the material and then issuing
it.
o Storekeeping is to keep proper record of all the materials ,
stationery, furniture, tools etc.
d) Inventory Control-
o consists of a list of goods and materials available in stock.
o "Too much" and "Too little" balanced materials are to be avoided.
o It is important in the production-oriented enterprises.
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PURCHASING
PURCHASING PROCEDURE
JUST- IN- TIME (JIT)
Waste of over-production
Waste of waiting
Waste of transporting
Waste of Inappropriate Processing
Waste of Stocks
Waste of excess motion
Waste of Defects
i. Waste of over-production-
It refers to producing more than what is needed.
over-production is considered as waste but it costs the company
money to produce it and it lowers the quality of the product if it
is not used.
It can be eliminated by reducing the -set up time, timing
between processes and make only what is needed now.
BENEFITS OF JIT
a) Product cost is greatly reduced.
b) Quality is much more improved because of continuous quality
improvement programme.
c) Employee who possess multiple skills are used more efficiently.
d) It provides better scheduling and work hour consistency.
e) Productivity improvement.
f) Administrative ease and simplicity.
MARKETING AND SALES
MARKETING MANAGEMENT
Is the art and science of choosing target markets and getting, keeping
and growing customers through creating, delivering and
communicating superior customer value.
MARKETING FUNCTIONS
A. Buying-
It is an important function of marketing.
This function includes what to buy, what quality ,how much,
from whom, when and at and at what price.
It also comes up with the alternative products.
Then based on their uses and benefits they purchase the one
that they think is the best.
B. Selling-
it is the basic reason for the operation of business concerned that
more sales must be obtained at less cost.
This function is expensive as it involves many activities like
creating demand, finding buyer, negotiating price and
transferring the title.
C. Financing-
it involves use of capital to meet financial requirements.
No person can think of conducting business without finance.
Product distributing and consuming requires large funds and
banks and other financial institutions provides money for the
production and marketing of products.
E. Transportation-
Goods are moved from places where they are produced to those
they are needed for consumption.
It may include rail road, ship, airplane, truck etc.
F. Market Information-
As the demand of various products in National and
International level has increased , the important of
information needed helps the business man to secure
information regarding quality of goods, method of packing,
prices of goods and procedure of distribution.
Market information is given by television, net and phone.
it enables the producers to carry out selling policies.
G. Risk Taking-
Loss due to some unforeseen circumstances in future.
The goods may be lost or damaged while transporting or
destroyed by flood, fire, storm, sea perils or change in
temperature.
The businessmen think of minimizing the risks and shifting
them to other's shoulders like Insurance companies provide
coverage to protect producers and marketers from loses due
to fire, theft or natural disasters.
H. Grading and Standardizing-
Standardization means establishment of certain standards or
specifications which may involve quantity (weight or size) or
it may involve quality(colour, shape, appearance, material, taste,
sweetness etc)
Grading means classification of standardized products into
certain well defined classes or groups. For ex. if you are
purchasing US No.1 potatoes ,you know you are buying the
best potatoes in the market.
DIFFERENCE BETWEEN MARKETING AND SELLING
Sno. Marketing Selling
1 Emphasise on human needs Emphasise on the product.
2 Starts with the buyer and Selling starts with the seller
focuses constantly on buyer's and is preoccupied all the time
need. with the seller's need.
ADVERTISEMENT
It is the name given to the process of commercial promotion of
goods and services in order to increase its sales.
It can be done by means of a number of mediums like television,
newspapers, wall paintings, magazines, internet, by word-of-
mouth and many other ways.
Reasons for advertisement are-
i. Increasing the usage of a certain product.
ii. Creating new customers.
iii. To obtain feedback from customers.
iv. To indicate introduction of new products or replacement of
old ones.
ADVERTISEMENT MEDIUMS
Print Media
It is a process for reproducing text and image , typically
with ink on paper using a printing press.
It is often carried out as a large scale industrial process .
It includes newspapers, magazines, posters, brochures,
catalogs, yellow pages, etc.
TYPES OF PRINT MEDIA
1. Newspapers-
We can choose from a daily newspaper or weekly
tabloid.
One can select particular category of newspaper.
Advertisers then design Press advertisements where
in size is decided as per the budget of client.
2. Magazines-
Give a more specific target group to the client.
Client may make a choice of the particular magazine
as per the product.
3. Newsletters-
These target specific group of audience and give
information on the product.
4. Brochures-
Give detailed information about the product.
5. Posters -
Are forms of outdoor advertising.
The message of the poster has to be brief and eye
catching as it targets a person on the move.
ADVANTAGES OF PRINT MEDIA
Many Print media like newspapers and magazines have a loyal
readership so this can be very useful for advertisers.
Targeting a particular geographical area, where there is ease
through print media.
Magazines are read for a period of a month , which brings
more attention to an advertisement.
Advertisements through Brochure or leaflets can be done
depending upon the target audience. Brochure is in detail
and leaflet is helpful for a brief message.
SALE PROMOTION
4. Coupon-
entitles the customer for specified saving on the purchase of a
specified product.
coupons are widely used.
they bear an expiry date and cannot be redeemed after the cut-off
date.
advantages- encourage brand switching, stimulate trial of a
product, take off the attention from price.
5. Contests-
can draw attention of a brand like no other sales.
contests offer prizes based on skill or ability.
winners are panelled by a panel of judges.
it was very earlier used where people were asked to write a
slogan , poem or story like why they like the product.
6. Free Samples-
sampling is a sales promotion technique
it is particularly useful for new products, but should not be
produced for new products only.
can be very useful for established brands with weak market in
specific geographic areas.
FINANCIAL MANAGEMENT
PV=Present Value
n= no. of years
The present value for all the cash inflows for a number of years is thus
found as follows- (A1= Future net cash flow)
PV= A1 + A2 + A3 + .............. + An
d) The fourth and final step in capital project evaluation is to compare the
present value of cash outlays with the present value of cash outflows
.The difference is the NPV
ADVANTAGES OF NPV
DISADVANTAGES OF NPV
A0= A1 + A2 + A3 +............................................. + An
ADVANTAGES OF IRR
Like NPV Method, it takes into account the time value of money and can
be usefully applied in situations with even cash flow in different periods
of time
it considers profitability of the project.
it is better than NPV.
It is considered as more reliable technique of capital budgeting.
DISADVANTAGES OF IRR
It is difficult to understand
The results of IRR and NPV may differ when the projects under
evaluation differ in their size, life and timings of cash flows.
COST BENEFIT ANALYSIS
It is done to determine how good or poorly, a planned action will turn out.
it can be used for almost anything.
This analysis relies on the addition of positive factors and the subtraction
of negative ones to determine a net result.
In a cost benefit analysis make sure you include all the costs and all the
benefits and properly quantify them .
Example-
As a product manager, you want to propose a stamping machine for
your company .Before you can present the proposal you need to go to
Vice President , you know you may need some facts ,so you decide to do
a cost benefit analysis
With new machine you can produce 100 more units per hour. The
three workers can be replaced who are carrying out stamping. The units
will be of higher quality as they will be more uniform.
Cost to purchase the machine will consume some electricity.
Calculate the selling price of 100 additional units per hour multiplied
by the number of production hours per month.
Add monthly salaries of three workers . That's a good total benefit.
Then you calculate the cost of machine ,dividing the purchase price
by 12 months and divide that by the 10 years the machine would last.
The manufacture will tell you the consumption of power and you can
get power cost numbers (cost of electricity) and get a total cost figure.
Subtract your total cost figure from your total benefit value and your
analysis shows a good profit.
INCOME TAX
SALES TAX
It is an indirect tax.
it is levied at the time when sale or purchase of goods takes place.
The dealer must deduct sales tax from bill and deposit it in govt. within a month or
quarter as applicable.
Definition- The tax which is levied on sales of goods and services is known as
sales tax.
EXCISE DUTY
Is the tax levied by the central govt. on the goods produced or manufactured in India.
It is an important source of revenue to the government.
It is an indirect tax like sales tax on producer/ manufacturer at factory level.
The manufacturer passes this tax on the customer as a part of the price on the goods
sold by increasing the price of the goods.
Definition - Excise duty is a tax on production of an item imposed by the central
govt. on the manufacturer or producer of a commodity.
CUSTOM DUTY
It is a type of indirect tax imposed on goods imported into India as well as on goods
exported from India.
Import of goods means bringing goods into India and export of goods means taking or
sending goods out of India.
it is generally based on the value of goods or upon the weight , dimension or other
criteria of the item .
It is the major source of revenue.
The central govt. has emergency powers to increase import or export duties whenever
necessary after a notification in the session of Parliament.
Definition- a tax levied on imports or exports by the custom authority of a
country to raise State revenue and to protect domestic industries from more
efficient competitors from abroad.
PROVIDENT FUND
It is for the benefit of employees who as it provides a sense of security to the industrial
workers.
It mainly provides retirement benefits or old age benefits.
Both employer and employee contribute a fixed percentage of his salary or wages.
The Government passed an act in 1952 called Employees Provident Fund Act.
This act is possible to factories and establishments which have been in existence for
atleast 3 years when the number of employees is 50 or more than 5 years when the
number of employees is from 20-50.
It takes care of the following needs of the members-
a) Retirement
b) Housing
c) Medical Care
d) Education of children
e) Family obligation
f) Financing of Insurance Policies
MAINTENANCE MANAGEMENT
PREVENTIVE MAINTENANCE
a) Running Maintenance :
it can be performed while the item is in service. For example- lubrications of
moving parts.
b) Scheduled Maintenance:
is a procedure aimed at avoiding breakdowns. It incorporates inspections,
lubrication, repair which if neglected can result in break down. This practice is
followed for overhauling of machines, cleaning of water, white washing of
buildings etc.
c) Shut Down Maintenance-
This maintenance is performed during shut down period of plant when the
production system is not working. Shut down maintenance is performed generally
after 3-6 months.