Search engines are considered the librarians of the internet. They analyze every page on the web, then use algorithms to convert the data into useable information which returns as search results. They do this with the intent to help you gather the data you need for your specific purposes. The higher rankings your webpage has in the search results, the more easily people can find you. By tailoring your website to provide search engines with the data they need for their respective algorithms you can make sure you appear higher in the search result rankings. This tactic is known as search engine optimization or SEO. Some of the important elements of SEO are words. Words are important because search engines analyze words using their algorithms to provide accurate search results. Titles are also an important element, even if you cannot find title on the page. Titles are in the websites code and is also analyzed by search engine algorithms. Also, Links are important for search engines. The more links a website has to it, the more likely it is to be ranked higher. But not only are the links themselves important, the words in the link are important, too. Algorithms search for links, and the correlation of words in those links simultaneously. Lastly, websites with a reputation of great content are ranked higher. By using SEO on your own website, you can ensure a positive dissemination of your content, and a good ranking in search engines. You must design your website by thinking first of words, titles, links, words in links, and the reputation you wish to garner. In this way, you can ensure your websites success, and create more successful websites.