Purple in Airports

How optimizing your

WiFi captive portal can
improve the passenger
experience and
customer spend
in terminals
What is Purple?

Airports are places where passengers have time on their hands and expect to be able to
access guest WiFi, before and after their journey. Understanding how passengers move
around the terminal, how frequently they visit, and what their spending behaviour looks like
is invaluable information.

Purple is a cloud-based software that sits over existing WiFi networks to capture, analyze,
and action insights about people in your venue. Social WiFi enables customers to access
WiFi via their social channels, or via a short form, and unlocks previously unaccessible
information. However, it’s Purple’s scalability, depth of data, marketing automation tools, and
localised customer support that help you engage with your customers in real-time with
data-driven commerical strategies.

Access Analyze Action

Increase social engagement Gain new customer insights Communicate better

Consumers login with ease
using Facebook, Twitter,
Instagram, or a short form,
collecting key demographic
data such as; name, email,
social interests, language
and number of visits.
The data collected can be
used to segment customers
into highly targeted groups
based on demographics,
loyalty, and their proximity
to particular facilities to
optimize your terminal.
By providing tools to drive
offers, information and
loyalty promotions in real
time via the login screens,
emails, SMS, or the API,
Purple helps boost revenue
and experience.
How Purple works for Airports
Location and presence
Purple creates a revenue
option where retailers,
restaurants and bars can
advertise promotions to
nearby passengers before
their flight. This information
could include; food, drink,
duty-free shopping, special
parking offers, and offers for
VIP lounge experiences.
Management and marketing
gain valuable insight into
exactly who is in the terminal
and their demographics.
This information can be
used to reposition shops and
displays in areas with the
highest footfall and monitor
over crowding across hours/
days/weeks to optimize staff
numbers. Providing WiFi
means that airports can
directly engage individual
travellers through a variety
of social media platforms.
Frequent travellers will be
recognised and rewarded,
then encouraged to share
their experience at the
airport with their wider social
network.
Revenue and growth
Invite travellers to use the
exclusive lounges and
real-time updates about
departure details, pointing
people to the correct
boarding gate and even
seats when the flight is
3
called. This will allow you to
target the right individuals
with marketing that speaks to
them, delivered via email or
SMS to their mobile devices.
By improving the experience,
passengers will have more
time on their hands, as well
as personalised marketing
offers, to spend in the
terminal before they fly.
Stay Connected
Passengers want to be able
to check travel updates in
real time and communicate
with family and colleagues,
particularly if they are facing
delays or redirections, or
poor coverage with 3/4G.
Contact Purple
Visit: www.purple.ai
Email: info@purple.ai

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