HUA HO

INTERNATIONAL
DONE BY:
NUR SERIDATUL NAZURAH BINTI ARINI 19FTB1118
NURIZZATI HAZIQAH ZAINURRIJAL 19FTB1122
NURZATUL SARI BINTI ISMAIL 19FTB1126
SALIAHANA BINTI ABDULLAH 19FTB2128
MUHAMMAD MUAZZAM BIN HAJI MASUNI
19FTB1237
MUHAMAD ABDUL HADIF BIN HANAFI 19FTB1241
HUA HO’S BACKGROUND
• Founder/Chairman started
from a small farm and a
‘Kedai Runcit’ in 1947.

• Hua Ho had to close

temporarily but it was
reopened in 1961.
RATIONALE
• It already holds a good reputation in Brunei.
• Allow us to promote social and cultural
exchange.
• New revenue streams.
• Yield higher investments returns.
• Ensures long term success.
.
AIMS & OBJECTIVES
 OBJECTIVES

• Be open to incentives for foreign investment.

• Improve Hua Ho’s Reputation Internationally.
• Increase sales and return on investment.

• To Market Bruneian products internationally.

• get access to a new pool of potential employees with

unique skills and mindsets.
 AIMS
• To make Hua Ho International and Also to market
and globalize Brunei’s product.

• To achieve the goals/objectives of Hua Ho

international.

• Easy for Bruneian who study abroad to buy any

halal & non halal product.

• Aim to export products with cheaper price and

better quality.

• To gain more recognition, so that Hua Ho can

easily market their brand.
SWOT ANALYSIS
 STRENGTHS WEAKNESSES

• Cater Towards Muslims & Non- • Adaptability.

muslims (Non-biased). • Cost Of Living.
• Responsive To Consumers’ • Language Barrier.
Needs.
• One-stop Shopping.

OPPORTUNITIES THREATS

• Beneficial For Bruneians • Competition With Other

Studying Abroad. Supermarkets.
• Center For Halal Products. • Bankruptcy.
• Changing Pricing Strategy • People’s Perception (Of
Which May Attract Price Bruneian Products).
Sensitive Customers.
METHODOLOGY
 • QUALITATIVE &
QUANTATIVE

• To perceive outcomes
through observation
from the participant
and the statistical and
numerical analysis
RESPONDENTS:
• ONLINE SURVEY

1. General public • via google forms

2. Tourists
3. Colleagues/ • TARGETED
acquaintances RESPONDENTS
4. Family members
• 30 people
FINDINGS
AGE
GENDER

61.4% FEMALE
38.6% MALE
COUNTRY OF ORIGIN
OCCUPATION
INCOME / ALLOWANCE

31.8 % = NO INCOME
54.5% = $200-$500
6.8% =$500-$1000
HAVE YOU EVER VISITED HUA HO?

97.7% = YES
2.3% = NO
HOW OFTEN DO YOU GO TO HUA HO?

9.1 % = ONCE A WEEK,

2-3 TIMES
A WEEK & 2-3 TIMES IN 2
WEEKS

31.8% = ONCE A MONTH

40.9% = COUPLE OF
TIMES IN A MONTH
ARE THE PRICES REASONABLE IN HUA HO?

REASONABLE PRICE

15.90%

84.10%

YES NO
WHAT DO YOU USUALLY SPEND IN HUA HO?

50% ANSWERED
GROCERIES

45% ANSWERED
FOODS AND SNACKS
&
STATIONERIES

5% ANSWERED
CLOTHING,TOYS AND
TOILETRIES
HOW MUCH DO YOU USUALLY SPEND IN HUA HO?

2.30%

6.80%

31.80%

38.60%

20.50%

$5 - $20 $21 - $50 $51 - $100 $101 - $250 $250+

PREFFERED HUA HO BRANCH
HUA HO MENGLAIT – 4.5%
HUA HO GADONG – 15.9%
HUA HO KIULAP – 16.2%
HUA HO BEBATIK KILANAS – 9.1%
HUA HO ONE CITY – 6.8%
HUA HO DELIMA – 2.3%
HUA HO TUTONG – 0%
HUA HO SENGKURONG – 9.1%
 QUALITY OF HUA HO’S PRODUCT
OVERALL POSITIVE FEEDBACK

QUALITY FEEDBACK PRICE FEEDBACK

“The Quality is Tip - Top” “Price is reasonable”

“The Quality Is Good” “cheap”

“Never disappoint” “affordable”

RECOMMENDATION FROM RESPONDENTS ON HUA HO TO
INCREASE ITS REPUTATION INSIDE AND OUTSIDE OF
BRUNEI
PRICE BRAND
• Prices should be more • More fashion brands.
competitive with varieties of • Promote local brands and
quality products, and hire more bring in more quality/branded
local staff. stuff.
• Occasionally give great deal of • Bring in more well-known
discounts. brands.

ADVERTISEMENT PRODUCTS
• Advertising through media to • Separate halal and non-halal
increase its publicity (ex. Social sections for branches that are
media). outside of Brunei.
• Promote Bruneian products to
foreigners.
• Sponsoring in any event.
RECOMMENDATIONS
 RECOMMENDATION FOR HUA HO TO INCREASE ITS
REPUTATION INSIDE AND OUTSIDE OF BRUNEI

• The only supermarket that sells products from Brunei.

• Increase profit from other countries.
• Gain Recognition from other countries.
• Open 24 hours for customers convenience.
• Improving market strategy to caught new customers
attention.
CONCLUSION
• Hua Ho has the potential to be successful
internationally.

• More job opportunities.

• Offering halal and non-halal goods.

• Analysis of the survey data obtained shows a positive

feedback.

• Expanding or opening a new branch internationally is

one of the way to boost the growth of the business,
economic of Brunei and to discover new markets.
 Thanks!
Does anyone have any questions?