Zomato.

com

Start-up Year - July 2008

Name of founders - Deepinder Goyal, Pankaj Chaddah

Based where? Reach in which Indian cities - Headquarters at Gurgaon,Haryana. Restaurant

listings and reviews platform is now present across 63 cities in the country; while food ordering
business is currently live in 17 of them which are Delhi, Mumbai, Bengaluru, Hyderabad,
Chennai, Kolkata, Pune, Kochi, Jaipur, Ahmedabad, Chandigarh, Indore, Coimbatore, Vadodara,
Nagpur, Lucknow and Ludhiana.

Key Investors and amount invested in last 2 years - Info Edge, Sequoia India, Vy Capital,
and Temasek Holdings. The total funding by these 4 groups comes to $225 million.

Concept of business market share - Zomato’s new service offerings since 2016 include table
reservations through Zomato Book, Zomato Gold and Zomato treats. The company introduced
Zomato Book in late 2016 and became the largest reservations player in India within a month.
Users can reserve tables in more than 10000 restaurants across the globe. In September 2017,
the company waived off table reservation fees for partner restaurants in order to build stronger
relationships with partners and increase user penetration. Zomato Treats was launched in April
2017 and proved to be successful as well, with the company on-boarding more than 20,000
customers onto the platform within four months of the launch. he zero commission model,
introduced in September 2017, could also help Zomato wrest market share.

Name of 2 competitors and comparable in key statistics – Swiggy and Foodpana.

Comparison in terms of Revenues And Losses for FY 2017 :

Company Name Revenues Losses Losses per rupee of

revenue
Zomato 332 cr 389 cr 1.17 rupee
Swiggy 133 cr 205 cr 1.54 rupee
Foodpana 62 cr 45 cr 0.72 paise

SWOT of the organization

STRENGHTS
Financial Leverage - With the recent funding of $200 million from Ant Financials and along with
that the funding from 4 of its major investors, zomato can use these financial gain in expansion
of their business.

Wide Range of restaurants offered - The Company introduced Zomato Book in late 2016 and
became the largest reservations player in India within a month. Users can reserve tables in
more than 10000 restaurants across the globe.

WEAKNESSES

Price difference in menu and app prices – Personally experiencing it has been the reality that
the prices put up on the app are different from the menu prices. This develops the feeling
within a customer of being cheated.

Digital Security – In May 2017 an application of zomato was hacked which resulted in 17 million
user data getting stolen. This threat

OPPORTUNITIES

Growth and Expansion – As per the latest survey restaurant listings and reviews platform is
now present across 63 cities in the country; while food ordering business is currently live in 17
cities only. Thus zomato is yet to explore the major untapped market.

Few major competition – As per the Indian market share, swiggy and foodpana are its major
competition. It’s an opportunity for zomato perform and implement their strategies and
function as per their will as they are the dominant organization in their area.

THREATS

Negligence of potential competitors – Though zomato being one of the biggest firm in their
area it cannot rule the competition and possibility of an emerging competition.

Digital Security – In May 2017 an application of zomato was hacked which resulted in 17 million
user data getting stolen. This digital threat will always be present and needs to be taken care of.