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    ABU THALIF
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    The document outlines a research study to understand consumer perceptions of Big Bazaar in Bangalore, India. It lists the following objectives: 1) To understand consumer image of Big Bazaar based on factors like quality, price, and preferences; 2) To study how demographic factors impact consumer image; 3) To identify important attributes that influence consumer image like quality, price, store layout and design. It then provides a questionnaire to collect data from consumers on these parameters to analyze consumer perception of Big Bazaar.

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    The document outlines a research study to understand consumer perceptions of Big Bazaar in Bangalore, India. It lists the following objectives: 1) To understand consumer image of Big Bazaar based on factors like quality, price, and preferences; 2) To study how demographic factors impact consumer image; 3) To identify important attributes that influence consumer image like quality, price, store layout and design. It then provides a questionnaire to collect data from consumers on these parameters to analyze consumer perception of Big Bazaar.

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    20 views6 pages

    Research Objectives: Questionnaire Topic

    Uploaded by

    ABU THALIF
    The document outlines a research study to understand consumer perceptions of Big Bazaar in Bangalore, India. It lists the following objectives: 1) To understand consumer image of Big Bazaar based on factors like quality, price, and preferences; 2) To study how demographic factors impact consumer image; 3) To identify important attributes that influence consumer image like quality, price, store layout and design. It then provides a questionnaire to collect data from consumers on these parameters to analyze consumer perception of Big Bazaar.

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    © All Rights Reserved
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    of 6

    Research Objectives

     To know the consumer Image of Big Bazaar on different parameters.

     To identify factors towards which customer image is studied.

     To study the impact of demographic factors on customer image towards Big


    Bazaar in Bangalore city.

     To understand the importance of quality and price in the image of big bazaar
    Bangalore

     To study the consumer preference to choice of big bazaar

    QUESTIONNAIRE
    Topic: “A Study of Consumer perception of Big Bazaar in Bangalore”

    Personal Information:- 5 questions

    Name: _______ Contact No: ______________

    Gender: Male Female

    Age [in years]: 18-25 26-40


    41-60 More than 60

    Occupation:

    Student Salaried Self-employed Housewife Retired

    Education:
    Below HSC Under Graduate Graduate Post-Graduate Other

    Monthly Family Income: <15000


    15000-30000

    30001-50000
    >50000
    Q-1 How many times have you visited Big Bazaar in last 3 months?

    a) 1 time
    b) 2 times

    c) 3 times

    d) 4 times

    e) More than 4 times

    2- Is BigBazaar well-spaced merchandise? *


     strongly agree
     agree
     neutral
     disagree
     strongly disagree

    3- Big Bazaar is a bright store *


     strongly agree
     Agree
     Neutral
     Disagree
     Strongly Disagree

    4-Big Bazaar ads are frequently seen by you? *


     strongly agree
     Agree
     Neutral
     Disagree
     Strongly Disagree

    5-Does Big Bazaar provide low-quality products? *


     Yes
     No
     Maybe

    6-does BigBazaar has an unorganized layout *


     Yes
     No
     Maybe

    7-Big Bazaar provides high price products *


     strongly agree
     Agree
     Neutral
     Disagree
     Strongly Disagree

    8-Big Bazaar provides good sales on products *


     Strongly disagree
     Disagree
     Neutral
     Agree
     Strongly agree
    9-Big Bazaar is an unpleasant store to shop in *
     Strongly disagree
     Disagree
     Neutral
     Agree
     Strongly agree

    10-Big Bazaar is a bad store. *


     Agree
     Neutral
     Disagree
     Strongly Disagree

    11-Big Bazaar is at convenient *


     Strongly disagree
     Disagree
     Neutral
     Agree
     Strongly agree

    12-Big Bazaar is a big store. *


     strongly agree
     agree
     netural
     disagree
     strongly disagree

    13-Big Bazaar is an unattractive store *


     strongly agree
     agree
     netural
     disagree
     strongly disgree

    14-Salesmen at Big Bazaar are helpful. *


     strongly agree
     agree
     netural
     disagree
     strongly disagree

    15-Big Bazaar provides good service *


     strongly agree
     agree
     netural
     disagree
     strongly disagree

    16-Big Bazaar employees are friendly. *


     strongly agree
     agree
     netural
     disagree
     strongly disgree
    17-It is hard to return purchases at BigBazaar. *
     strongly agree
     agree
     netural
     disagree
     strongly disgree

    18-Big Bazaar has a limited selection of products. *


     strongly agree
     agree
     netural
     disagree
     strongly disgree
    19-Big Bazaar is a messy store. *
     strongly agree
     agree
     netural
     disagree
     strongly disgree

    20-Big Bazaar is a spacious shopping centre. *


     strongly agree
     agree
     netural
     disagree
     strongly disgree

    21-Big Bazaar attracts upper-class customers. *


     strongly agree
     agree
     netural
     disagree
     strongly disagree

    22-Big Bazaar is a clean store. *


     strongly agree
     agree
     netural
     disagree
     strongly disgree

    23-Big Bazaar has bad displays. *


     strongly agree
     agree
     netural
     disagree
     strongly disgree

    24-Big Bazaar has fast checkout. *


     strongly agree
     agree
     netural
     disagree
     strongly disgree

    25-Prices at Big Bazaar are valued for money. *


     strongly agree
     agree
     netural
     disagree
     strongly disgree

    (optional)

    26-At Big Bazaar it is hard to find items you want. *


     strongly agree
     agree
     netural
     disagree
     strongly disagree

    27-At Big Bazaar it is hard to find items you want. *


     strongly agree
     agree
     netural
     disagree
     strongly disgree

    TOTAL 30 QUESTIONS( 5 personal +25 objective based question)

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