CHAPTER 5

FINDINGS, SUGGESTIONS AND CONCLUSION

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5.1 FINDINGS
➢ Majority of the retailers are facing decline in the business due to the
commencement of supermarkets.
➢ Majority of the retailers have monthly turn over above 50000.
➢ Only fewer retailers are depending supermarket as their source of procuring
goods.
➢ Majority of the retailers are procuring goods from wholesalers and
manufacturers.
➢ Majority of the retailers are not satisfied with their current sales profit.
➢ Majority of the retailers are not providing cash credit to the customers after
the emergence of supermarket.
➢ Only few provide credit card facility to the customers.
➢ Some of the retailers provide door to step facility to customers to meet the
competition after the emergence of supermarkets.
➢ In the opinion of retailers due to the supermarkets there is a reduction in
regular customer, In other words loyal customers relinquished their patronage.
➢ In order to retain the existing customer's majority of the retailers maintained
good customer relation and provided cash credit.
➢ Majority of the retailers having young adults and adults as their regular
customers who attracts towards there store.
➢ Many of the retailers are unaware regarding the closure of similar retail outlets
as theirs.
➢ Retailers are facing change in customer attitude towards them due to the
supermarkets nearby.
➢ The majority of the retailers are not using computerised billing system. Only
a few depends on computerised billing system.

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 ➢ The major reason pointed out by majority of the retailers for the closure of
outlets is that the competition aroused from supermarket.

5.2 SUGGESTIONS

➢ The retail store may introduce the door delivery facility.

➢ The retail store may display the price discount.
➢ The retail store can modernize their store by introducing computerized billing
system.
➢ The retailers may provide credit card facility for shopping.
➢ The retail store can try to offer the facilities like self service, car parking
facility and so on.
➢ The retail owners can form a cartel for protecting their interest and rights such
as fixing price.
➢ Government may take steps to control prices.
➢ Step to be taken to strengthen the capital base of small retailers.

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5.3 CONCLUSION
It is concluded from the above analysis that all formats of retailers were affected due
to the formation of supermarket in the study area. The supermarket made an adverse
impact on the sales and profit of retailers. The impact is invariably on all formats of
retailers. Retailers provide various value added services to compete with
supermarket like cash reduction in their regular customers and provide home
delivery facility. They maintain customer relationship and reduce price of the
products etc. Despite the challenges posed by the emergence of supermarkets,
retailers still play a crucial role in the retail ecosystem. They provide consumers with
a more personalized shopping experience and are often able to offer a wider selection
of niche products that may not be available in supermarkets. They also help to
promote local businesses and support the local economy.

The emergence of supermarkets has had a significant impact on the role of retailers.
Retailers have adapted by providing personalized service, unique products, and some
of them are forming partnerships with supermarkets. They continue to play a crucial
role in the retail industry and will remain an important part of the shopping
experience for many consumers.

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BIBLIOGRAPHY

39
 BIBLIOGRAPHY

JOURNALS

➢ International journal of research in marketing June 2011

➢ Indian journal of commerce
➢ Indian journal of marketing

BOOKS

➢ Prabhu TL, Guru M (2019) Retail Management: ‘An Effective

Management Strategy for Retailer Store Managers.
➢ Mark Pilkington (2019) Retail Therapy: “Why The Retail Industry Is
Broken And What We Can Be Done To Fix It”.
WEBSITES

➢ www.google.com
➢ www.wikipedia.com
➢ www.shodh.inflibnet.com
➢ www.reseachgate.net.com
➢ www.slideshare.net.com

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APPENDIX

41
 QUESTIONNAIRE

“A STUDY ON RETAILERS ROLE AFTER THE EMERGENCE OF

SUPERMARKET WITH SPECIAL REFERENCE TO TIRURANGADI
MUNICIPALITY”

Sir/madam

I am MOHAMMED AFTHAB AK sixth semester BBA student of PPTM

ARTS AND SCIENCE COLLEGE,CHERUR.I conduct study on ‘THE
RETAILERS ROLE AFTER THE EMERGENCE OF
SUPERMARKET WITH SPECIAL REFERENCE TO
TIRURANGADI MUNICIPALITY’.I would be obliged to you could fill
up this questionnaire which is required for collecting data for my BBA
dissertation. I assure you that I will keep the information confidential and
use only for my academic purpose only.

1. Business name

2. Location:

3. Type of business:

o Sole proprietorship☐

o Partnership☐

o Joint Hindu family☐

o None of these☐

4. How long have you been in this business?

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 o Below 5 years☐
o 5–10 years☐
o Above 10 years☐
o Any of these☐

5. What is your monthly sales profit?

o less than 10000☐

o 10000-25000☐
o 25000-50000☐
o Above 50000☐

6. What is your growth rate of your business for the past 5 years?

o Increased ☐
o Decreased ☐
o Neutral ☐

7. Are you satisfied with your current sales and profit?

o Satisfied ☐
o Neutral ☐
o Dissatisfied ☐
8. Do you think your business will grow in next 5 years?

o Agree☐
o Disagree ☐
o Unsure☐

9. Do you see any change in your business after any supermarket opening
nearby?

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 o Increased☐
o Decreased☐
o Neutral☐

10. Who is the supplier of your goods?

o manufacturer☐
o Wholesaler☐
o Supermarket ☐
o Other sources☐

11. Do customers make price comparisons with supermarket prices?

o Mostly ☐
o Repeatedly ☐
o Hardly ☐
o Often☐

12. Do you provide credit facility to your customer?

o Always☐
o Sometimes☐
o Never☐

13. Do you accept credit card?

o Yes☐
o No☐

14. Do you provide door to door services?

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 o Always☐
o Sometimes ☐
o Rarely ☐
o Never☐

15. Do you think is there any decline in regular customer?

o Yes☐
o No☐

16. Which age group customers are more attracted towards your shop?

o Adolescents ☐
o Young adults☐
o Adults☐
o Seniors ☐

17. Are you personally aware of any retail outlet of similar nature like yours that
has been closed in the vicinity in the last month?

o Very Aware☐
o Aware☐
o Unaware ☐
o Very Unaware ☐

18. Whether you feel any change in attitude of customers after the emergence of
super market?

o Strongly agree☐
o Agree☐
o Disagree ☐
o Strongly disagree ☐

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19. Do you use any computerised billing system?

o Yes☐
o No☐

20. Do you use any social Medias to promote your sales, if any what are they?

o WhatsApp☐
o Instagram☐
o Facebook☐
o Other platforms ☐

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