Adyen, Surinamese for ‘Start over again’, is a platform to simplify
Short 10 Questions CAN SALES DOUBLE IN THE NEXT FIVE YEARS? and accelerate global payments. It is focused on building a Yes, revenues are growing at >40% p.a. Driven by increased modern infrastructure directly connected to card networks and volume from existing and new customers. local payment methods across the world, allowing for unified commerce and providing shopper data insights to merchants. TEN YEARS AND BEYOND? More than 40% of global payment volumes are still in cash Why we own It today – the more this becomes digital, the more demand there — Adyen helps merchants manage complexity in payments as is for Adyen. they transact across more than one country or channel. The company is fulfilling a badly unmet global need and has a COMPETITIVE ADVANTAGE? huge opportunity. Single software stack makes Adyen more resilient, efficient and — A centralised model means that the more demanding easier to roll out internationally. individual customer requirements, the better the product becomes for all customers. IS THE BUSINESS CULTURE DIFFERENT? — The majority of its staff are engineers who are continually Yes. A strong reputation, founder alignment, long-term horizon focussed on building new features. This is different to and thoughtful culture. Adyen’s competitors and it allows them to improve the offering at speed. CUSTOMERS LIKE YOU? CONTRIBUTE TO SOCIETY? — Run by two founders who are long-term and thoughtfully creating a culture to motivate their staff. Customers like Adyen because it removes the cumbersome, expensive and time-consuming obstacles to running and growing a business. How it could be worth many times more — Strong barriers to entry against new players; sticky ARE RETURNS WORTHWHILE? customers and economies of scale. Returns are fantastic. ROE is above 35%. 50% operating — The replacement of cash continues and merchants will margins possible. need solutions. — If Adyen achieves its long-term goal of compounding net WILL THEY RISE OR FALL? revenues at 30%, holding operating margins steady at 50% The upside will be managing to sustain its impressive returns and reinvesting everything, the company will process over for a very long time. €900bn in payment volumes in 5 years (for €2bn in revenue). — Global Payment Volumes are over €20trn, therefore great HOW IS CAPITAL ALLOCATED? scope for further upside. Hiring new staff, opening offices around the world and increasing marketing spend. Where we might be wrong — Stripe catches up and encroaches on Adyen’s territory. COULD IT BE WORTH 5X AS MUCH? Easily. Cash will continue to be replaced, globalisation of commerce — Gaining access to the company proves difficult. continues and merchants need solutions to manage complexity. — The business becomes too profitable and doesn’t reinvest enough. WHAT DOESN’T THE MARKET UNDERSTAND? An upside more extreme than most would likely entertain.