A Rough Start in Life:

Carol A. Bartz was born August 29, 1948 in Winona, Minnesota. Her mother died of a
devastating chronic disease when she was only eight years old. For the next four years,
Bartz cared for her younger brother, Jim. Each day, she would drop him off at a
babysitters on her way to elementary school and pick him up on her way home.

Ill-equipped to raise his family alone, Bartz's father was heavy-handed and used a belt for
discipline.

Bartz married Bill Marr and together they have three children.

ACADEMIC EDUCATION
Bartz’s High School Years :
When Bartz was twelve, she and her brother, Jim, were rescued by their grandmother,
Alice Schwartz, who raised both children. Bartz thrived under the loving care and
guidance of her grandmother.

During high school Bartz was made homecoming queen and was a majorette. But Bartz
was already breaking down gender barriers when she became one of only two girls in her
school to take physics and advanced algebra classes.

College Education:
While still in high school Bartz began work at a bank as a secretary. She worked her way
up to bank teller, earning 75 cents per hour. An excellent worker, she found favor and
earned the respect of her managers who later helped her obtain a scholarship to attend
William Woods, an elite all-girls college in Fulton, Missouri.

To supplement her scholarship, Bartz worked in the college cafeteria; a humbling

experience as most of her classmates came from affluent families.

She continued her education at the University of Wisconsin while working as a cocktail
waitress and earned a BA in Computer Science in 1971.

Bartz Quits 3M After Suffering Discrimination on the Job:

Bartz joined 3M in 1972 as the only woman professional in a division of 300 men. She
faced repeated acts of discrimination and quit in 1976 after being refused a transfer to
headquarters. In an interview with More Magazine, Bartz recalls, "They told me to my
face, 'Women don't do these jobs.'” She replied, “I'm out of here,” and she immediately
quit.

Her decision to leave 3M was not an admission of defeat; quite the opposite. Bartz knew
she was capable of accomplishing bigger and better things and if 3M was not interested
in offering her growth opportunities, she would find them elsewhere.

And, she did.

Autodesk, Inc.:
In 1992, at age 43, Bartz took the position of CEO for Autodesk, Inc., a moderate-sized
computer-aided software design company with average earnings of $300 million. In
1993, Bartz purchased AutoDesk from founder Carl Bass, who she fired shortly
thereafter. Realizing that Bass was an integral part of the business she quickly rehired
him.

During her impressive 14-year reign as CEO, she turned Autodesk into a software giant
earning more than $1.5 billion in annual revenue in 2008.

Her Battle With Breast Cancer:

A few days before Bartz began as CEO of Autodesk, she was diagnosed with breast
cancer. She delayed treatment for one month and only took only one month off to
undergo and recovery from a mastectomy and trans flap surgery. She worked through the
entire seven months of her brutal chemotherapy.

But Bartz has different advice for other women; "Please tell people that when doctors say
it takes six weeks to recover, you shouldn't go back to work after four," she says.
"Missing work those two weeks wouldn't have killed anybody. And it was really tough on
me. I should have stayed home."

Bartz's Plans for Yahoo to Kick Ass Again:

In January 2009, Bartz took the helm of Yahoo!, Inc. as CEO. In typically bold, down-to-
earth Bartz style she spoke her mind in a blog post to Yahoo! employees: "Look for this
company’s brand to kick ass again."

Bartz leads with a consumer-based vision: "Who wants innovation for innovation’s sake
if it doesn’t make your life easier, more efficient, more productive? So expect us to hear
you better and take better care of you."

The blog post is worth studying as it gives valuable insight into how Bartz approaches
problems, values customers and employees, and is able to see the big picture from the
outside and inside.

Honorary Credentials:
Bartz holds an honorary Doctor of Humane Letters degree granted from the New Jersey
Institute of Technology, an honorary Doctor of Science degree from Worcester
Polytechnic Institute and an honorary Doctor of Letters degree from William Woods
University.
Carol Bartz - 60 and Going Strong:

Carol Bartz does not mince words and is well-known for her quick comebacks, direct
approach to problem solving, and calculated risk-taking. Despite making many personal
sacrifices to pursue a high-powered career, Bartz treasures her family, and remains
passionate about gardening, one of the few "down time" luxuries she affords herself.

Throughout her life she has faced multiple personal and professional challenges including
blatant gender discrimination but refuses to play the role of victim and give in to
circumstances. By sheer will and determination, Bartz began shaping her life's path from
an early age. She has taken the business world by surprise and force. A self-made woman
entrepreneur, Bartz is still breaking barriers today even as she enters into her 60s.

In her own inspiring words one of the keys to her success resonates with the boldness of a
true champion for women: "Most people assume that because I'm a woman, I'm someone
who's standing behind a leader, a man." But she adds, "The fact that they're
unenlightened is their problem, not mine."

Sources:

• Martha Mendoza. More Magazine. "The World According to Carol Bartz."

• Carol Bartz, CEO, Yahoo! Blog Post: "Getting Our House in Order."

Profiles of Women's Organizations

• Business Profile - Carlson Industries: A Champion in Diversity

• Catalyst Inc. - A Pro-Women's Catalyst Organization for Change
• WITI - A Creative Network for Business Women Run by Visionary Business
Women

Successful Mompreneurs

• Tanea Smith, Founder and Owner, She's Got Papers

• Michele Reinkemeyer, Founder of Heaven Scent Paws
• Julie DeFruscio, President and Owner of Pump Wear, Inc.

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Female Hero of the Week: new Yahoo CEO Carol
Bartz

(CC: Knnknda) Carol at Yahoo

Our Female Hero of the month is Carol Bartz, the new CEO of Yahoo. Carol, who was
appointed this Tuesday, takes on the role after former founder and CEO Yang left the
company in November after he failed to strike potentially lucrative deals with Microsoft
and Google. Bartz, 60, is referred to as one of the most prominent women in Silicon
Valley and a technology veteran. She faces the tough task of reviving the company’s
growth.

Bartz told reporters that she intended to ensure Yahoo gets “some friggin’ breathing
room” so the company can “kick some butt.”

Bartz is former chief executive at software services company Autodesk. Bartz was at the
company for seventeen years and managed to pull it through the slump of the early 1990s
and the dot-com crash, taking little time even when she had to battle breast cancer. She
has also been an executive for Sun Microsystems, computer company Digital Equipment
and office products manufacturer 3M Co and has served on the board of technology
giants like Cisco and Intel. Her role for Yahoo requires her to work less on technology
and more on the advertising side of the company.

Shareholders of Yahoo don’t seem convinced of her capacities, the share dropped 2%
after the news became known.
Meet Yahoo's new CEO, Carol Bartz

Yahoo named Carol Bartz its new chief. With an

appointment of Bartz, the former CEO and current executive chairman of Autodesk
(ADSK), the Yahoo (YHOO) board is signaling that experience in general management
and tech trumps a media and advertising background. Just as important, this is a bet on a
boss known for guts and decisiveness - the latter a critical trait that Jerry Yang, the boss
she is replacing, has lacked.

I've never written a major story about Bartz, but I've tracked her career for more than a
decade in the course of overseeing Fortune's Most Powerful Women list. And I've spent
enough time with her at Fortune conferences to know that she's one of the most blunt and
candid bosses around. At one Fortune Most Powerful Women Summit, Bartz spoke
fiercely about earnings guidance. The Summit is off the record, but I can tell you that
she's adamant that if you're a CEO who doesn't provide guidance, analysts will jump to
insane estimates that you can't live with. Bartz disagrees with my colleague Carol
Loomis, who contends that analysts jumping to insane estimates will cure itself if you
just let them stew in their own juice.

Bartz is no-nonsense, tell-it-like-it-is, and fearless. No wonder, given her background.

She was born in Winona, Minnesota, lost her mother when she was eight years old, and
was raised by a grandmother who also protected Carol from her abusive father. She
worked her way through the University of Wisconsin, where she earned a BA in
computer science. Then, moving from 3M to Digital Equipment to Sun Microsystems
(JAVA), she landed at Autodesk, where at 43, she became CEO and was diagnosed with
breast cancer. The same week. She worked through months of chemotherapy.

So you see, Bartz is not easily intimidated. I recall riding a bus in Aspen with her a few
years ago, at a Fortune Brainstorm conference, and chatting with her about extroversion
and introversion. Though she comes across so confident, she admitted, she's a closet
introvert. (I am too.) "Learn to be an actor," Bartz told the Wall Street Journal in 2006.
"You have to learn to be confident when you are not. You have to learn to be calm when
you are not and brave when you are not. Learn to be a cobra and act until you really have
that confidence."

No doubt, Bartz will take her own advice to heart at Yahoo, which has three times
Autodesk's revenues and plenty of problems in terms of product, people, and strategy.
Not to mention a stock price that has dropped 50% over the past 12 months. Given
Bartz's age, 60, and her connections across Silicon Valley - she's on the Intel (INTC) and
Cisco (CSCO) boards - Yahoo watchers are sure to speculate that she's been hired to
dress the company for a sale.

PROFILE

Carol Bartz
On January 13th, 2009, Carol Bartz was named the new CEO of Yahoo, succeeding
outgoing CEO & Founder Jerry Yang.

Prior to joining Yahoo as CEO, Carol Bartz was executive chairman of the board of
Autodesk, Inc. Bartz was chairman, president and CEO of Autodesk for 14 years and
stepped down in April, 2006. During her tenure, the company diversified its product line
and grew revenues from $285 million to $1.523 billion in FY06.

Bartz previously held positions at Sun Microsystems, most recently serving as vice
president of worldwide field operations and an executive officer of the company. Before
joining Sun, she held product line and sales management positions at Digital Equipment
Corporation and 3M Corporation.

Appointed to President Bush’s Council of Advisors on Science and Technology, Bartz is

one of a select group of industry leaders expected to play a key role in shaping and
setting the government’s high tech agenda—ranging from R&D funding to new
broadband incentives. She also serves on the Board of Directors of Intel Corporation,
Cisco Systems, NetApp, and the Foundation for the National Medals of Science and
Technology.

Bartz holds an honors degree in computer science from the University of Wisconsin. She
was granted an honorary Doctor of Humane Letters degree from the New Jersey Institute
of Technology, an honorary Doctor of Science degree from Worcester Polytechnic
Institute and an honorary Doctor of Letters degree from William Woods University.

STORY OF CAROL BARTZ how she become ent

t’s been one year to the day since Yahoo brought in former Autodesk CEO Carol Bartz as
its new chief executive. During her tenure so far, Yahoo under Bartz has focused on
slimming down, cutting costs and shoring up flagging revenue.

In the past year, the company has effectively cemented the road map to get out of the
search game by completing a partnership deal with Microsoft. It has integrated with
Facebook Connect and added Twitter to search results. It also launched a new branding
campaign and brought in entertainment talent to create original programming for Yahoo’s
web sites.

In the cost-cutting department Yahoo has trimmed the staff, shuttered GeoCities and
offloaded Zimbra to VMware. It even closed the Yahoo offices for the holidays, leaving
only critical staff on duty, in an effort to shave expenses.

Still, with both Yahoo and Bing losing ground to Google, and revenue still declining, the
company still has work to do to manifest a turnaround. On the other hand, profits
exceeded analyst expectations in the latter half of 2009 (in large part thanks to the cost-
cutting measures), leading some to speculate Yahoo’s big picture has begun to stabilize.
One year in to CEO Carol Bartz’s tenure, the executive gave herself a B- for her
performance thus far. How do you think Yahoo has fared under her leadership?

Intro women enter

India after liberation wave of women Entrepreneurship has come with vision and new
dimension, Biocon CEO Kiran Majumdar Shaw ,has started her Biocon in just
10000Rs Biocon now has become deal Biotech company ,7 women form Lizzat
Papad food ind on the Cooperative basis now become a trusted Brand in food
industries Ekta Kapoor"s Balaji Tele films set up the perfect example of young
Entrepreneur ,So many women has form S.H.G. (self help group)to become a
Prospect Entrepreneur, be in Service Industries Knowledge Industry, Manufacturing
Industry women Entreneur has created New Vision and example, for Example Sunita
Senapaty of WOW Journeys Pvt Ltd. Lalita Gupta ,Simone Tata, Nelam Dhawan of
Microsoft who has increase sales volume of Microsoft of about 35%.,VidhyaManohar
of $1.5bJumbo group. Ritu Girotra a young Merchant Banker just 28 years has vital
role in 83000Rs crore deal between Vodafone and Essar Mrs. Veena Mathur Chair
Person of R.B.M.I. Bareilly has started school a 2 Decade ago with just 5 student now
has Turn around the school in Leading Mgt,Engineering B pharm college with over
3000 student and giving precious contribution in India's GDP.

Hence so many women Entrepreneur has set new dimension of Entrepreteurnership

in both stragically and Turnaround ,Indira Nooi has show her skill in Pepsi
strategically marketing in beverage and fast food business after successful Merger of
Tropicana. it is amazing Shahnaj Hussein ,how she manage inventory of over 5000
product what is her supply chain management ,with out advertisement and
promotional strategy her product has acquire distinctive global brand loyalty

Profiles of Famous Women Entrepreneurs

Carol Bartz: Her mother died when she was eight years old. Then lived with her
grandmother. Five years after college, she went to work for 3M in 1976. She left after she
applied for a transfer to HQ, but was told, “Women don’t do these jobs.”

She became CEO of AutoDesk in 1992 and turned the company around into a leader of
computer-aided design software for architects and builders.
In January, she was named CEO of Yahoo.

She is a breast cancer survivor.