Name: Beverly Anne Gamlosen Bateg, 1B

Subject: Strategic Management

Time and Schedule: 9:00-10:00, TTH

Conclusion:

Apple Incorporation is known for its exceptional software services and sound technology. It
has a strong brand image that is very strong in its promotion and growth. Its shows a strong
position in the industry with high profit and I must say that it has strong leadership since despite
its weaknesses and threats, the company personnel are trying their best to compete this using its
strengths and opportunities like new ventures.

It has been stated that the company’ major strength is its brand name that has a strong
advertising and with its opportunities like collaboration. It produces and explores more and new
product ventures that allow the corporation to further innovate and develop products that indicates
growth in the market despite the growing competition.

With due diligence, Apple Inc. strengths comes from its uniqueness and quality that makes it
a market leader. One of the effect of this is imitation of Apple products that is very the same outside
but it has software is very poor and sold at very cheap price. And this continuous imitation affects
the profit of the incorporation.

One thing to conclude is that it has loyal customers even though with the issue of its high
priced products since it only caters to the middle and high class customers , with the fact that low
class persons are the majority of buyers in the community.

Furthermore, Apple is high quality with a high price with high class design and stability that
would surely have a bright future in the coming years. Its unending quest for innovation and
remarkable strategy, a lot of opportunities would surely open to secure its position in the industry.
Recommendation:

Apple Inc. has created its name in the global industry, and with the use of this most
especially its brand equity, it may consider entering new fields an introduce new products given
that its pace of innovation does not reduce. It can also use its collaboration with other companies to
further advertise and produce new trendy product lines.

With regards to its weakness, high price of the product prevents low class customers to buy
it since only the customers belonging to the middle and high class can afford it so it would be best if
the company would consider to lower the prices of the device to target as many possible potential
buyers. If in case Apple Inc., releases device with lower price with detailed process and increased
efficiency as well as coming up with new model, then it will ensure the company’s growth in terms
of user base and profit.

Based also on its SWOT Analysis, its strong leadership supports its strengths in the global
industry environment so it must maintain its leadership to maintain its technological leadership
and trendy image in order to remain competitive in the market.

Furthermore, to reduce the cases of imitation, it could use more high tech device to
differentiate the imitations from the originals since massive growth of imitation would surely affect
their sales and revenues.

Lastly, I would strongly recommend the company to never settle for less and continue for
their new researches for more development and innovation thus a way to secure its position and
loyalty of its customers. . It may also consider collaborations with the addition of new variation and
additional spice to the products.