A

Synopsis (STPR)

on

“STUDY OF CONSUMER SATISFACTION ON

CO-WORKING SPACE MANAGEMENT”

Submitted to

Dr. A.P.J. Abdul Kalam Technical University, Lucknow

for the partial fulfillment of

MASTER OF BUSINESS ADMINISTRATION

Batch 2018-20
Submitted to Submitted By

Dr. Simmi Khurana Sanjeev Kispotta

(Assistant Professor) Roll no:- 1882070051

AKGIM, Ghaziabad MBA III Sem

AJAY KUMAR GARG INSTITUTE OF MANAGEMENT

27th K.M Stone, NH—24, Delhi Hapur Bypass Road,
Adhyatmik Nagar, Ghaziabad- 20100
INTRODUCTION OF MABBIT COMMUNICATION

We build disruptive web & mobile products. We help transform businesses leveraging
experience design and analytics led marketing .We help drive repeatable, scalable and
predictable revenue generation with technology-enabled inbound marketing and demand
generation campaigns.

INTRODUCTION OF HUSTLE CO WORK

It is not just a real estate business in which a physical commercial office space is rented: a real
co-working space enhances the connections and interactions of the coworkers to bring them
value and to actively accelerate serendipity – the chance discovery of something good or useful
that you were not looking for. .Co-working space is a business service provision model that
involves Individuals working independently or collaboratively in shared office space , the
typical user of a co-working facility is self employed ,a telecommuter or a freelancer worker
.some business use the space to provide employees equipment, space and services that they
could not afford.
Product & Services offered:-

 Co-working office space

 Private team rooms
 Virtual office
 Meeting rooms
 Event rooms
 24x7 working facility
 Complementary beverages
 Wi-Fi & internet connections
 Cafeteria
 7 days risk free trail
RESEARCH OBJECTIVES

 To study the consumer preferences towards co working space management

 To study the level of customer awareness about co-working space management
 To study the comparison between co-working space management and developing new office.
RESEARCH METHODOLOGY

Research Design Descriptive & exploratory Research Design

Data Used Primary & secondary Data

Sampling Techniques Probability Sampling

Sample Size 50 respondents

Data collection instrument Structured Questionnaire

Statistical tools statistical tools like percentage, average,

ratio, diagram, pie charts, tables, trend
analysis etc.
MANAGERIAL IMPLICATIONS

 This study will help managers to know the consumer perception about the co-working
space management.
 This study will help to compare the performance with various other co-working space
providing companies.
 They can also analyze their competitive strategy by this report.
 Whether their marketing people helps the customer in awareness of co-working space or
not.
 They can also analyze the major preferences of co-working space against their customer
like brand name, quality, schemes or price etc.

LEARNING OUTCOMES

 This research report provides many beneficial information to the management of the
company: -
 As they can analyze the customer demand of co-working space in the market, they can
make schemes & offer for the customers to attract them.
  They can also analyze by this report that whether their customers are satisfied or not with
their products, quality & its schemes or not.
 And in which area the demand for co-working space is more or less and why.

REFERENCES

Books Referred
 Book by single Author
 Michael Solomon(1993) 12th edition. Consumer Behavior: Buying, Having and Being
 Philip Kotler(1967) 15th edition. Marketing Management
 Internet Resources
 Websites of the organization ---www.hustlecowork.com