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Michael Taussig
How painful it is to read the reviews in Social Analysis (No. 19,1986) of The Devil and
Commodity Fetishism in South America, especially if you're its author (and haven't read
the book in seven years) ! With the exception of the relaxed, charming and critically helpful
review by Roberto DaMatta (the only South American and clearly non-Marxist in the
bunch), and some tortuously ingenious alternative interpretations advanced in the only
intellectually serious contribution, that of Terry Turner (1986), these reviews are
exemplary for the way their petulance displays not merely the dangers of which DaMatta
warns (1986), namely the 'neutral' confrontation of egos, but even more drearily the
institutional sclerosis and terrible failure of the imagination that has befallen what has,
over the past decade or so, been known as Marxist Anthropology.
I will deal with theegos and their envy first, then with what I call 'redemptive
Now I would have thought that the first thing Marxist critics should do is, like Roberto
— their — in the case
DaMatta, figure out their critical practice theory of reviewing which,
of a Marxist, as Walter Benjamin goes to some pains to point out in his essay on Eduard
Fuchs, means taking into account the impossibility of directly confronting a work of art
outside of the critical reception associated with it. (Benjamin indicated elsewhere that
"the work is the death-mask of its conception", but that is the author's, not the reviewer's
dilemma, so it seems to me). And this impossibility reflects the close parallel that exists
between the
peasant and academic modes of production under capitalism and state
History. In fact his venerable age assures him his rightful place in such acts of figuration,
whether it be in the pacts that the sorcerer, on the part of the envious, makes with him so as
to destroy the Other, or whether he serves in a more diffuse process of representation of
victimization and of hope as felt, if not pictured, in the understanding that rural proletaria
nization creates amongst poor country people still retaining earthly and imaginative
attachment to modes of livelihood not directly dependent on the buying and selling of
labour a commodity.
as Like the work of art, the devil cannot be critically evaluated
outside of his critical reception, and so it is with The Devil and Commodity Fetishism in
South America whose very 'success' has made it the target of an all-consuming passion of
the envious. Take this succulent morsel by Michel-Rolph Trouillot, preceded as it is by his
problem with his book is that we are too much aware of the difficulties that
101
they mask the logic of their production and become transcendent. It's a bit like
Against the masking beauty of painting, the transparent virtue of work; as against the
work of the imaginary, the working of reality. What could be more simple? Or more
deadly?
Which is why in certain homes in the southweat of Colombia we take vision-inducing
medicines with a curer— 'painting', it is called — to see what it is that's this terrible
creating
envy and in naming and picturing it, turn it back to its source. Night falls. The medicine is
passed around the group. The river roars. The wind murmurs. And the throats of an
infinitude of frogs secure in their millennial mud begin to vibrate the world of the image
realm into
being. We see something taking shape, something piously Lutheran and Godly
criticalabout selling indulgences . . . Work, yes that's the good one, lots and lots of work
so dear to capitalism, so dear to U.S. academe, work that makes reality real, work that
makes 'the economy' real, lots and lots of work . . . he's done piece work in Brooklyn,
and there's piece work in Miami, in the gaols of the U.S., piecework in the cane fields of the
southern Cauca valley . . . and what's this! Ah! Of course! "Good old fashioned
fieldwork"! That's the shot! Not
for Michel-Rolph the swiss cheese unreal reality of (mere)
stories of devil-pacts in the cane fields. For reasons never given, he asserts it of the utmost
significance to ascertain if they really occur(ed). This is the sweat of the epistemic anxiety
of Realism confronted with the politics of Murk, the salient principle of modern times
under capitalism and state capitalism. "Don't get so nervous!" one feels like saying, "Stay
calm, learn to weave and duck with the certain uncertainty of (mere) stories. What
difference would it make if not
one devil-pact was 'really' made?" As for "good old
fashioned fieldwork" coming to epistemology's aid, don't you mean something like spying
on people their backs, the back of (mere) — for their own
behind appearance (given to us)
good, of course. Isn't that what fieldwork is? And, let's face it, the fascination of the Other
- lower class, dependent, and of darker hue whose task it has been for quite some
generally
time, to fill, via the anthropologist's fieldwork, that spiritual vacuum of middle class
culture. For their own good, of course. Should 1 nose my way into secretive rites — and
reveal them, of course? Methinks I've done enough of that sort of thing. And, by the way,
when you quote the devil as saying
book "it does not matter" whether the devil pact is
really performed, why don't you continue with the very next sentence, "However, it can be
stated that devil contracts are really made . . ." I do hope good old fashioned fieldwork is
conducted with more care than the reading and exploitation of this text. But now the
searing dots and dashes of colour rip against the river's rush, absorbing us. Meaning drifts.
Then looms the phrase, "Taussig's work fits quite well within the current 'normal science',
as a 'Marxist' version of the discourse on reflexivity". Come on! Haven't you conducted
good old fashioned fieldwork at the AAA recently? Tell us about 'normal science'
there!
And as we waitfor the reply, other images impetuously clamour for attention, jostling
crescendo . . . "reality, . . is
the curer's song into a faster and louder reality, reality
what we hear with tears and see a figure being pushed forward. Why! It's Chevalier being
used as a foil to make a dualism every bit as primordial and "Romantic" as the dualism of
which the devil is being
book accused of making between peasant production and
production. before Butwe get to that dualism let us try to figure out what is
plantation
done Can we say he's speaking
to Chevalier. for himself? Or is he being used to
being
sustain a philosophy of language and writing claiming that opaque and abstract writing
Althusserian impenetrability with post-structural equivocation is the mark of
combining
an "honesty" and of a "humility" that, unlike the "convincing eloquence" of Taussig,
102
(allegedly) commercially successful Taussig-text of the devil. "Ah! La envidia está en todas
partes", chuckles the curer. And vomits. Slowly the song starts again to reach a peak and
the rushing images are condensing into one, One Big Word . . . In the beginning was the
. . . economy. Ah! Yes! At long last something solid, some bedrock, not at all like
Michaelangelo's paintings, together with a sock it to 'em quotation from some real
working guys, U.S. (Marxist) economists, to the effect some un
(apparently) that there's
macho types going around saying 'culture' is more important than 'the economy'. (It seems
like there's some sort of competition going on.) The curer is leaning forward, gasping for
breath between his retching, "Didn't Karl Marx and a lot of others after him like . . . Karl
Korsch and Karl Polanyi . . . claim
economy' that 'the
was a capitalist category for
spirits whose goodwill is sought by magicians? They're thought to be stupid and their
emotional reactions are simple and basic. They are easily tricked by bribes and threats in
return for gifts. But even though they can be controlled like this, you have always to
remember that they are very sensitive to what they see as an insult. Even a thoughtless
remark or oversight can madden them to revenge. Check it out when you get back to
academia — An Analysis Clarendon
Endicott, of Malay Magic, Press, Oxford, 1970, page
55. On the other hand", and he paused to wipe clean his mouth, "if I had to choose between
curing the envy that goes on in academia and that in peasant farming I'd choose the
peasant sort any day. Nasty as it is, it's nothing by comparison with what goes on between
those alpha males in the halls of learning". He laughed, somewhat tired, I thought. "It's not
'
knowledge, you know, it's like what I do, power-knowledge that can cure or kill. Chei H
out. It's that simple".
It was
this complicity of the ostensible critique with capitalist common sense that
stuck in my mind as I stumbled out into the cool night air to be on my own for a while. The
way so much that passes for Marxist radical thought turns out to be nothing more than
everyday materialism, as American as Apple Pie, and the way that Trouillot, and
McEachern and Mayer, in their Social Analysis reviews advance the notion, for instance,
that the devil story could
pact be, or is, something to "maintain average productivity" or
"
"deter 'rate on the part of piece-rate
busting' workers. Is this not simply the application
on the reviewers' — the
of a cardinal principle of capitalist sense-making part good old fall
back to the 'logic of maximization', which earned the undying scorn of Karl Polanyi, T. W.
Adorno, and Max Horkheimer, for example? In any event, it certainly would be difficult
103
experience of labour-commodification at that time with its felt loss of job control,
humiliation, ursurpation of peasant plots and a pervasive sense of historical injustice,
intensification of labour, thinness of the working body, the cane described as the Great
God of the landlords, and so forth.
To effectively 'make' this interpretation the devil book relied on three sorts of delibe
ration (as regards the Cauca first, the historical,
valley): which is totally neglected by the
reviewers, despite its occupying by far the major part of the book, laying the foundations
for the appreciation of the devil as a capacious and capricious signifier of racial, class, and
to some extent, gender, conflict from the time of the Spanish conquest; second, the
description and contrast of work and production involved in the plantations, on one side,
— economic
and peasant plots, on the other briefly delineated summations of intensive
anthropological fieldwork spanning a twelve month cycle; and third the attempt to
interpret two
locally derived stories or 'folktales' (the baptism of money, and devil-pact
labour) as
neatly embodying the logic put forward by Marx (following Aristotle) of the
semiotic architecture and function of the commodity-form, an embodiment, however,
registering a 'take' on, or creative reaction to, the commodity-form (and not its mere
replication) such that the reifying properties of the commodity and hence its capacity for
rendering our social form as natural were denied and, to some extent, teased out.
As far as its author was concerned, the devil book was a novel endeavour, not least
because of the way it got to grips with the vexing base-superstructure, power-and
meaning, issues that plague Marxism as well as any other sort of worthwhile social
analysis, and did so by focusing on rituals (or alleged rituals) concerned with the
production of commodities, searching for what they had to 'say' to us about our habitual
ways of construing the naturalness of economic processes in general and of the commodi
fication of labour in particular.
Theemphasis, if not the whole point of this interpretation, is on what these stories had
to say to us, as opposed to what we have to say to them by way of, for instance, encapsu
if not dead of a well known —
lating them as so many nailed-down examples species
maintaining average production, deter 'rate busting', maintaining the mode of
reproduction of the mode of production (!), and so forth. In other words the emphasis was
104
commodity clearly provides such an image; as fetish" (Benjamin 1973). In the devil book
the devil is just such an image.
While Benjamin reads (European) history, the anthropologist reads inter-culturally
(Europe and its Others), but the task of redemption is the same. Explanation and interpre
tation — of the meaning of the devil pact story, for instance — then becomes
something
crucially more and radically distinct from what is implied in efforts by foreigners, such as
Anthropologists, to place the story into a supposed webwork of strictly local functions.
The story by necessity is also for us — and it is the Anthropologist's task, in this continuing
era of imperialism, to read it as such.
There can be no other way because the Anthropologist is never confronted directly by
the Other but by the contact of self with Other. This means that the anthropological text is
in its very essence a text mediating difference — the shadows on the blank page formed by
the Other as illuminated by Western (middle class professional) light. As Robert Levy in
the introduction to his book Tahitians writes: "Consideration of Tahitian experience
a contrast or a comparison with the experience and modalities of other groups —
implies
primarily the western patients, college sophomores, and nursery school children on whom
so much observation rests
[and] this orientation to a large degree determines the questions
one asks and the observations one makes in exotic places ('Why are the Tahitians so
unaggressive?')". And he goes on to observe that while this makes for a complex situation,
it "seems to be a condition of much, and perhaps the most interesting, human knowledge".
Yet, with the exception of DaMatta, the Anthropologists reviewing the devil book in
Social Analysis are totally impervious to this issue, let alone what it might be, from a
Marxist point of view, what makes this (perhaps the most) interesting human knowledge.
Theirs is the monocular worldview of the colonial adminstrator espying reality right there
— —
pow! pitted in the navel of the Other, and not in the relational knowledge of self-Other.
In fact it is their very brand of Marxism which gives them this privileged Archimedean
point.
But from another Marxist point of view this question of what makes this knowledge so
105
thought and rite, practical logic and cultural reason, the devil book left largely unstated,
and therefore unanswered, the absolutely essential issue as to the nature of the relation
between consciousness and culture implied in the meaning it attributed to these tales. And
while one may sympathise, given the enormity of the intellectual task hereby involved, and
hence be prepared to make allowances, this is nevertheless the Achilles heel of the book
because there is simply too much 'space' between the cultural meaning and the way people
consciously or semi-consciously think about the concrete events involved in everyday life
at any instant.
Nevertheless it needs pointing out that this 'space' contains the very problem facing
the development andblocking the expression of political consciousness. First, the
magnitude and complexity of the focus required here, namely that of engaging the
everyday with the use value/exchange value semiosis of the commodity, is surely beyond
most of us in any walk of life, and second there is a vast and mighty engine of ideology and
propaganda continuously at work to discourage, divert, and distort the flowering of self
conscious thought from such possibilities latent in the culture of commodities and their
fetishization. In short, the tales may be as good as you are going to overhear as regards
critical popular expressions of the inner logic of the commodity, no amount of fieldwork is
socially creative and clear expression, and the forces of repression are vigilant
and almost always too powerful. Until that conjuncture takes place, the politics
230).
large-scale capitalist
enterprises whose raison d'etre as modeled by Marx is capital
accumulation (M-C-M1), and on the other hand, peasant farmers whose existence in no
requires ideal-typing and contrasting, which in the case of the capitalist/peasant contrast
involved in the devil book was aptly caught by its epigraph, taken from Marx;
Thus the ancient conception in which man always appears (in however
narrowly national, religious or political a definition) as the aim of production,
seems very much more exalted than the modern world in which production is
the aim of man and wealth the aim of production.
It is this distinction that the Social Analysis reviewers have pounced upon as a wilful
and ignorant display of the cardinal sin of 'dualism', which I only wish they could explain
as it seems to me as redolent and as formative in Marx's epic account of capitalism as it is in
Weber's and Tawney's assessments of the moral impact and necessary preconditions for
capitalism, and in the plain and terrible fact of impoverished peasant farmers coexisting
(as in the southern Cauca valley) side by side with wage-labour based sugarcane
plantations. Surely there can be no denial that these are two very different modes of
cultivating crops and of making a living, most especially as regards the social relations of
production and of ecology? And just as surely the very warp and woof of the argument in
the devil book depends on the perception that this dualism consists of co-dependent
106
wing of U.S. economic anthropology of the 1960s, drawing inspiration from Polanyi and
Chayanov.
With regards to the charge that the devil book presents an idealized or "Rousseauian"
(what did Rousseau really mean, anyway?) view of peasant life, it should be noted that the
following danger was highlighted in its opening pages (Taussig 1980: 6-7): confronted
with the occlusion of the subject and the reifying power-ploys of the scientism of the social
sciences:
it is all too easy to slip into other forms of idealism, and also into an uncritical
nostalgia for times past when human relations were not seen as object-relations
beholden to marketing strategies. Because the ethnography with which I am
dealing pertains largely to what are sometimes called precapitalist societies,
these dangers become pressing problems. For such social formations easily
seduce in precisely this problematic way the mind trained and honed by
capitalist institutions . . .
This is reinforced in a particular way later on where the notion of a Golden Age is carefully
presented as an idealization on the part of locals (ibid: 74,116-17, for example). And it is
precisely as such an idealization that the Golden Age is of crucial importance for the
understanding (ours as much as theirs) of the currents of feeling flowing into the meaning
of labour-commodification.
Contrary to (what I take to be) a "Rousseauian" view of the situation of the peasant
farmer in the early 1970s in the southern Cauca valley, the devil book depicts a grim state
of malnutrition, ecological degradation, and of parasitic infestation of the body, as well as
one of sufferings caused by the machinations of the large landowners and the State. The
fact of inequality between men and women, and the abandonment of women, in the sphere
of peasant production (not to mention elsewhere) is not only described, but is a central
axis of the attempt to provide an interpretation of local renderings of commoditization
(ibid: 119 ff.). As for what Chris Gregory (1986) takes to be his main point, namely that the
devil book rests on an unexamined notion of 'the natural economy', it should be noted that
crucial to the book's argument is the fact that some 70 percent of peasant households in
the region of study had so little land that their members sought wage work off the farm,
usually on the plantations (Taussig 1980: 83); hardly the usual notion of 'the natural
economy'. Indeed, if the book rests on anything it is that there is no natural anything,
economy or otherwise, and the use of the concept of 'natural' in connection with
Aristotle's formulation of economic process is meant to display the breathtaking reach of
the culturally elaborated biological metaphorization of the concepts of use value and
exchange value. Similarly, Gregory's argument that the book depends heavily on a naive
notion of 'the natural economy' in the 19th century seems also a wild misreading. As I
would have thought Chapter Three
abundantly made clear from a myriad of points of view
and angles of argumentation, the second
half of the 19th century, from the abolition of
slavery (in 1851) on, certainly seems to have been a period in which great concern was
as to the high degree of autarchy — as well as economic —
expressed political possessed by
blacks ensconsed in 'the dark woods' of the southern end of the Cauca valley. Moreover,
this autarchy was seen by the whites such as the Colombian geographer, Felipe Pérez, in
somewhat physiocratic or naturalizing terms. "Due to the astonishing fertility of the soil",
he wrote in 1862, "to eat one does not have to work, and therefore the people excuse
themselves from
serving others and this spirit of social equality that predominates
amongst the poor, drowns and tortures the aristocratic pretensions of the old mining
creating another sort of redemptive listening by folding back into the mid-20th century
this dramatic 19th century tale in a book destined for a readership of peasant farmers and
107
magical hate-word at the elbow of every hard-headed Realist and Academic Bureaucrat
staffing the vigilante committees of the Social Sciences today, our day when everything
solid melts into air (Marx and Engels) and in despair at the passing of the referent the
Realist has little recourse but to denounce even the slightest stirring of the imaginary and
Critique of the Gotha Programme, classed as a bourgeois ideal which evaluated the worker
by only one (quantifiable) aspect of existence. As is belaboured in the devil book (Taussig
1980: 117-18), in a discussion based on the work of the late and much loved Chandra
Guyanese sugar plantations in the 1950s in particular, there is another and very different
concept of equality which Jayawardena defines as equality deriving from instrinsic human
or personal worth, rooted in what is seen as the human condition and capacity to feel,
suffer, and (lest in social science's grimness we forget) enjoy. While the devil book with its
'Romanticism' derives much of its force from this latter concept
of argumentation of
example, let alone of its 'pitched' meanings in relation to the intensification of the
commodity form as a culturally constituting force. To the contrary, their task is that of
shepherding Marxism away from the sins of 'Romanticism' towards the pastures of
very much with an eye for the meanings available to British radicals in the 1950s face to
face with the Realism of (Stalinist) Marxism.
108
Which brings us to the ennobling topic of 'resistance', and to the accusation of the
(almost) wilful neglect of politics in the devil book as judged from the morally lofty
position of McEachern and Mayer (1986). I am extremely suspicious of those who take it
upon themselves to speak for the Other, nowhere more so than when it comes to the
currently fashionable theme of (other people's) resistance. I see the interest in this theme
as, by and largé, a substitute for resisting, let alone openly challenging, the hegemonic
forces for conformity that daily confront the writer in the West, and often a sickening
substitute at that, gaining vicarious thrills (images of Sandanista women with bandoliers
strapped across their chests and wielding machine guns . . .) from Others' conscious or
unconscious inabilty to conform with Progress. There is a profoundly serious question of
politics involved here: Why focus on the resistance of the poor and the powerless; why not
focus on the oppression by the rich and the powerful? There is a failure to 'theorize' what it
is about the
study (!) of Other's resistance that can be helpful to them, or to us. Most
especially there is the need to figure out the aesthetico-political issues involved in the
representation of terror so that it does not, through its depiction, stimulate more of the
same, let alone stimulate an unconscious identification with the forces of terror and
cruelty ostensibly opposed, as sadly seems to me to be the case with McEachern and
Mayer's vicious attack on the devil book for what they perceive to be its neglect of politics,
of (the now trendy study of) the State, and of State terror in the Department of Cauca
especially since the early 1970s as reported by Amnesty International. And where they do
admit to the book's concern with politics (as in the 19th century civil wars, the mid-20th
century Violencia, and so forth), then according to McEachern and Mayer it "fails to
integrate" such occurrences with the peasant mode of production. As with Franz Kafka's
vision of the State, you can'twin, and the way the State creates subservience is through just
such forms of terror where for every rule there is a counter-rule ("failure to integrate")
immersed in the miasma of magical rites dedicated to the stylistics of efficiency and high
moral purpose, most notably invoked where arguments are unstable and in need of an
authority-crutch; for instance, where McEachern and Mayer write "the work of Ennew,
Hirst, andTribe (1977) and Friedmann (1980) who have shown there can be no distinct
peasant economy, and on the other those including Foster-Carter (1978) and McEachern
(1982)who have demonstrated the inherent untenability of notions of articulation" (1986:
73); "and it has been a commonplace of industrial sociology since the Hawthorne study
"
that piece rate workers utilize such informal sanctions to deter 'rate busting' (ibid: 74);
"as Foster showed in Oldham, working class culture often draws on earlier beliefs" (idem) ;
in which case it becomes difficult for us — as for Kafka's K — to decide which bullying
authority we should follow because on the page previous McEachern and Mayer declaim
that "Given the history of such pacts with the devil spanning a millennium and a half, it is
impossible to accept Taussig's argument that they are 'intrinsic to the proletarianization of
the peasant' "; and perhaps the most beguiling example, concerning terror sown by the
armed forces in the Third World today, "While scholars disagree about the causes of the
resisting? How do we ensure that our critique is not formed by what we oppose so as to
are the questions — and McEachern
become inseparable from it? These by the devil
raised
and Mayer inadvertently provide ample testimony as to why they are such politically and
kidnapping of the estate owners and the sabotage of machinery and equipment
109
proletarians? Who said that resistance (if that is the word to use) to commodity fetishism
was a "rear-guard action"? How can sabotage and the estate owners' fear of kidnapping be
a "clear indication" of a "working class actively confronting capital"? Who said there were
— as if
different "levels" along which 'resistance' occurred (a) "levels" were anything more
than Kantian analytic devices, and (b) weren't flowing into one another such that any
major part of the devil book, as regards Cauca, that there isno 'working class' as
peasantry' circulating between work on peasant farms and plantations? beAnd it would
my guess that it is precisely this "semi" quality that predisposed them towards the wooden
shoe tactics prevalent in the early 1970s. Moreover, the use of class labels is a sorry
substitute for analysis and an even sorrier substitute for thinking about the crucial
equality, and of racial identifications involved in the famous "confrontation with capital"
— which is why the chapters on history, especially that of the free peasantry in the 19th
'power', meaning the race and class struggles for land, has precedence over 'economics',
that in the contemporary period military law and States of Emergency prevail, and that as
regards the particulars of peasant farming the book goes to some lengths to expose the
intervention of the (Colombian) State and USAID into peasants plots with a 'green
revolution'. (It is difficult to imagine a "more integrated" analysis than that.) As for
McEachern & Mayer citing Amnesty International, it seems to me an abuse of the
standards they demand for careful scholarship since the terror in Cauca since
the early
1970s invariably refers not to el norte del Cauca, parte plana (which is the sugarcane zone
of black day laborers and peasant farmers) but instead refers to the highlands of the central
cordillera, largely 'indian' areas of Toribioand Tierrandentro, stretching over into Huila
and culturally and politically remote from the sugar plantations. It was after the devil book
was published (let alone in press), with the rise of the M-19 guerrilla and President Turbay
Ayala, that State violence struck closer, but then it left the area of concern to the devil book
unscathed, being largely restricted to the cities such as Cali. Many more points in this vein
could be made — but that would only divert attention from the pettiness of the holier-than
thou academic bleating about terror emanating from the secure precincts of Adelaide.
As against the authoritarianism and theory of moral purpose on which that bleating is
based, grounded in the notion that it is the Anthropologist's or analyst's task to represent
the third world Other, it is the naggingly persistent task of the devil book to deconstruct
the scientism and notions of naturalness used to sustain such representations (while it is
the aim of its sequel, Shamanism, Colonialism, and the Wild Man; A Study in Terror and
seriously the view of the world and the social theorizing embedded in such reactions (as
Terry Turner claims (1986) to be amongst the devil book's main, but unachieved, aims).
These to me merely steps towards
seem the more encompassing and multi-layered task of
creating a juxtaposition of intercultural meanings such that the very feeling of the natural
and of the real, as we experience them in our social life, is perturbed and destabilized.
Assuredly learning from and taking seriously the views of the Other can also mean this, but
only if learning also means unlearning and if taking seriously includes laughing at oneself.
And this, so it seems to me, is definitely not on the agenda of most of what is called Anthro
pology, very much including its Marxist variants, wherein learning from the Other at best
110
everything and everything in its place, seems ludicrously abstract and simple at one and
the same time, reducing —
history and society to somebody's computer program God's,
perhaps? (But, then, is His program IBM compatible?). And it is precisely at this point that
Turner's conceptualization of 'fetishism' is so decisive, equating it with that golden oldie of
'false consciousness', the quicksand on which the towering edifice of his infrastructured
system rests, and into which it slowly sinks, while the notion of fetishism at work in the
devil book not only scorns any notion of false (or of true) consciousness but depicts the
interchanging terms, the search for 'law 'n order' not only misses the point, but in its
terrifying naïveté plays right into the hands of order's necessary disorder.
At stake here is (not the theory but) the practice of a theory of oppositional cultural
— not on the
practice part of the Other being studied, but of our own. Nothing more clearly
separates the aim of the devil book from those of its reviewers in Social Analysis than this.
It came and went in the blink of an eye and what seemed like a brilliant future for
Marxist Anthropology in the mid-1970s now lies in a grave of dead-ended approaches
the epitaph 'Political — the
bearing Economy' sign which for Marx summed up all that was
critically in error in capitalist and capitalizing analysis, hence his sub-title to Capital, "A
Critique of Political Economy", a critique in no place made with greater irony nor with
greater power than with the chapter on the fetishism of commodities.
As against the continuous reproduction of capitalism's self-portrayal by means of
political economy, the concept of commodity fetishism creates a deep hermeneutic wound
in the otherwise bland scientism of the mainstream Marxist tradition after Marx. It riddles
the notion of 'the economy' with doubt, it creates a view of capitalist reality as one forever
Ill
necessity for culture critique which would include its own procedures, such Marxism has
now become one of the truly boring pursuit of academia, a quality, no doubt, that will earn
it there a respected place even beyond tokenism.
Fetishism was one of those strange concepts of Marx which not only opened the doors
to the imaginary but allowed the cool night air of self-reflection to enter the otherwise
sealed caverns of what has become Marxism. Combined with Anthropology's (still to be
realised) potential to estrange custom, Marxism has not only the renewed possibility to
undertake Marx's self-prescribed task of waking the world from its dream about itself, but
of waking from its own dream world as well.
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Levy, Robert I.
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