APPLE

PRODUCT CEO MUST ACCEPT RESPONSIBILITY FOR ANY

DEVELOPMENT
FAILURE, REGARDLESS OF WHETHER THERE

a
ARE GOOD REASONS

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PROCESS

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re
WHEN THE DESIGN TEAM IS WORKING ON A NEW PRODUCT, THEY
ARE FULLY DRESSED FROM THE REST OF APPLE. THE COMPANY
MAY EVEN INTRODUCE PHYSICAL CONTROLS SO THAT THE TEAM

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DOES NOT INTERACT WITH OTHER APPLE EMPLOYEES
THROUGHOUT THE DAY.
APPLE IS THE APPLE NEW

DESIGN IN THE
REVIEWING PRODUCT PROCESS

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(ITERATING OVER) (ANPP) IS
THE DESIGN PROVIDED TO THE
THROUGHOUT THE PRODUCT

FOREGROUND

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ENTIRE DEVELOPMENT
PRODUCTION. TEAM WHEN THEY
BEGIN WORK.

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m e
THE PRODUCT IS CREATED, TESTED AND AT THIS STEP, ANPP DESCRIBES EVERY

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DISCUSSED, THEN THE DEVELOPMENT STEP IN THE DESIGN PROCESS, AND
TEAM IMPROVES IT, AND IT IS THEY EXPLAIN EVERY DETAIL.
RECREATED. THIS PROCESS TAKES 4-6
WEEKS AND CAN BE CARRIED OUT
o. ou MANY TIMES DURING PRODUCT
DEVELOPMENT.

RESOURCES ARE
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FOCUSED ON SEVERAL THE IDEA IS TO DETERMINE WHAT
PROJECTS THAT ARE STAGES THE PRODUCT CREATION TEAM
EXPECTED TO WILL GO THROUGH, WHO WILL BE
PRODUCE RESULTS, RESPONSIBLE FOR THE DELIVERY OF
RATHER THAN BEING THE FINAL PRODUCT, WHO WORKS AT
DILUTED WITH MANY WHAT STAGE AND WHERE IT WORKS, AS
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SMALLER PROJECTS.  WELL AS THE DEADLINES FOR

COMPLETING WORK ON THE PRODUCT.
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C
s
H

ITERATION IS THE KEY TO SUCCESS

APPLE'S DESIGN DEVELOPMENT PROCESS DOES NOT END WHEN
PRODUCTION BEGINS. IN FACT, APPLE IS REVIEWING (ITERATING
is

OVER) THE DESIGN THROUGHOUT THE ENTIRE PRODUCTION. THE

PRODUCT IS CREATED, TESTED AND DISCUSSED, THEN THE
DEVELOPMENT TEAM IMPROVES IT, AND IT IS RECREATED. THIS
Th

PROCESS TAKES 4-6 WEEKS AND CAN BE CARRIED OUT MANY

TIMES DURING PRODUCT DEVELOPMENT.

https://www.coursehero.com/file/53207625/Apple-inc-Flowchart-pdf/
 References

a
vi
d
re
Yan, J. (2016, December). Analysis Of Apple Equipment
In The Product Design Thinking. In 2016 International

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Conference on Advances in Management, Arts and
Humanities Science (AMAHS 2016). Atlantis Press.

s
as
Hestad, M. (2016). Branding and product
design: an integrated perspective.

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Routledge.

m e
co rc
Shelley, C. (2015). The nature of simplicity
o. ou in Apple design. The Design Journal,
18(3), 439-456.
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se dy
ur tus
H
is
Th

flowanimations.co
https://www.coursehero.com/file/53207625/Apple-inc-Flowchart-pdf/
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