Business Social Media Communication

Consulting Project
Introduction:
Literature has always been an important aspect to depict the cultural
and ancient background of any country or nation, it depicts the
emotional as well as social lifestyles of human beings in that area.
This project helped students to apprehend these elements and gain insi
ghts about a nation’s heritage and beliefs.

For this we members of group two visited the World Book Fair held at
Pragati Maidan, Delhi which was the 28th release and was held from
fourth of January to twelfth of January, it was introduced by HRD
Minister Mr. Ramesh Nishank. The occasion was organized by the
National Book Trust in association with the ITPO.
NATIONAL EXHIBITOR

We visited Amar Chitra Katha as our national exhibitor. Upon

interacting with our point of contact there we found that Amar Chitra
Katha is one of the oldest distribution houses and publishes different
book related to Indian Epics and folklore, mythology, brave hearts,
comics, tinkle, Karadi tales just as books identified with Indian works of
art. They have their publishing house in India as well as in different
countries, for example Middle East, Egypt, USA and different nations
where such books are extremely mainstream. There was a lovely
presentation of books that they offer that would cherish your childhood
memories. They also offer their own merchandise products and they
have the option of print on demand products also.

International exhibitor

We visited Cultural Center for Spain as our international exhibitor

where we have our interaction with Mr. Carlos who gave us deeps
information about the kind of readership there is in Spain and what sort
of genres are most popular or well known among the Spanish
population. They displayed various books of their eminent authors and
poets and the stall comprised of different Spanish variants of well
known Indian books, for example Gita , Mahabharata , Upanishads
various other mythologies and other genres books also . He likewise
revealed to us how Indian readership for Spanish literature have
expanded in the past few years and they have gotten a positive reaction
from India. He additionally disclosed to us that they have been visiting
such fairs and exhibition to promote their culture and way of life.

Digital footprint
National Exhibitor: Amar Chitra Katha
According to our Interaction at Amar
Chitra Katha kiosk we found out they
have a diverse online presence and they
have a different online nearness and sell
their books through their own site ,
where clients can decide on different
subscriptions that they offer for
assortment of books with amazing deals
and discounts. Amar Chitra Katha additionally operates their own blog
and have their presence on different social media sites, for example,
Face book, Twitter , Google Plus and Pintrest. They have their own
public instagram account. They likewise have an application
appropriate for the both IOS and Android. They offer coupons and
promo codes to their customers to increase their consumer base. They
also offers products on demand and customize products through their
website.
International Exhibitor :
Cultural center of Spain
As per our interaction with Mr. Carlos , we found out that the Cultural
Center for Spain has their own advanced digital library consisting of
more than 5000 books and have their presence among various social
sites. However , they don't have a wide presence via web-based social
networking media which are not known to a whole lot the population.

They have the mere presence on the social networking sites not many
people know about their publication house. Their sales mostly occurs
due to their presence in the book fairs, exhibitions , and they also visits
the schools and colleges who are interested in learning the Spanish
culture.

Problem Identification
During our interaction with Mr. Kumarswamy, our point of contact at
Amar Chitra Katha one issue that we could recognize was that they
don't carry out the extensive advertisement and the broad notices to
their customers, they essentially accept on informal exchange for the
advancement of their books and all and don't include much in the
advertisements of their products. They basically believe on the word of
mouth marketing strategy for the promotion of their products and do
not involve much in the advertisements of their products. They are very
much conscious while publishing any mythological book or
controversial topics.

In the case of our international exhibitor one issue that we could

recognize that the books showed , were significantly Spanish forms of
well known Indian books , not particularly books identified with their
own acclaimed writers were not there. Additionally, we was unable to
discover a lot of proof as to their online presence with respect to social
sites. They weren't particularly interactive with the guests that were
there to visit their stall .

Suggestions
Our recommendation to the national exhibitor would be that they can
decide on commercial of their items through different stages and
various platforms , alongside print and social media. They can likewise
launch campaigns and should sponsor the shows that will help them to
promote their products and will enhance their brand image among
their readers

In case of our international exhibitor we would propose them to build

their online nearness as it will assist them with catching on the online
readers and furthermore will go about as a significant push to the
promotion and sales of their books , with the assistance of this they can
grow their readers to various countries. They can likewise improve the
manner in which they communicate with the guests as they can be
progressively enlightening and give more bits of knowledge of their
books to their customers.

Conclusion
Indians have consistently been a sharp reader and such an occasion is a
cherry on the top of the cake . This book fair was uncertainty one of the
most anticipated book fairs of all. Visiting the book fair was reasonably
an incredible experience and probably the best understanding to me,
just as to my group. Such an event was a juncture of various
publications around the globe and furthermore helped them in a
manner to advance their item as it gave them a typical stage to build
their readership and advance their books , it likewise goes about as
push to expand their market size and readership. The fair is additionally
considered as the most ideal way when you should find all the new
distributions and experience several books to locate your ideal one.

Submitted by:

Tanya Mendiratta

PGFC 1942