MOBILE PHONES

NAME: Vibhor Rathi

Class: B. Com(honors) 3rd year

Project Mentor:
Introduction:
Smartphones are a class of mobile phones and of multi-purpose mobile
computing devices. They are distinguished from feature phones by their stronger
hardware capabilities and extensive mobile operating systems, which facilitate
wider software, internet (including web browsing over mobile broadband),
and multimedia functionality (including music, video, cameras, and gaming),
alongside core phone functions such as voice calls and text messaging.
Smartphones typically contain a number of metal–oxide–
semiconductor (MOS) integrated circuit (IC) chips, include various sensors that
can be leveraged by their software (such as a magnetometer, proximity
sensors, barometer, gyroscope, or accelerometer), and
support wireless communications protocols (such as Bluetooth, Wi-Fi, or satellite
navigation).
Early smartphones were marketed primarily towards the enterprise market,
attempting to bridge the functionality of standalone personal digital
assistant (PDA) devices with support for cellular telephony, but were limited by
their bulky form, short battery life, slow analog cellular networks, and the
immaturity of wireless data services. These issues were eventually resolved with
the exponential scaling and miniaturization of MOS transistors down to sub-
micron levels , the improved lithium-ion battery, faster digital mobile data
networks, and more mature software platforms that allowed mobile
device ecosystems to develop independently of data providers.
Since 1996, smartphone shipments have had positive growth. In November
2011, 27% of all photographs created were taken with camera-equipped
smartphones.[152] In September 2012, a study concluded that 4 out of 5
smartphone owners use the device to shop online.[153] Global smartphone
sales surpassed the sales figures for feature phones in early 2013.
[3] Worldwide shipments of smartphones topped 1 billion units in 2013, up
38% from 2012's 725 million, while comprising a 55% share of the mobile
phone market in 2013, up from 42% in 2012. In 2013, smartphone sales
began to decline for the first time.[154][155] In Q1 2016 for the first time the
shipments dropped by 3 percent year on year. The situation was caused
by the maturing China market.[156] A report by NPD shows that fewer than
10% of US citizens have bought $1,000+ smartphones, as they are too
expensive for most people, without introducing particularly innovative
features, and amid Huawei, Oppo and Xiaomi introducing products with
similar feature sets for lower prices.[157][158][159] In 2019, smartphone
sales declined by 3.2%, the largest in smartphone history, while China and
India were credited with driving most smartphone sales worldwide.[160] It is
predicted that widespread adoption of 5G will help drive new smartphone
sales.
In 2011, Samsung had the highest shipment market share worldwide,
followed by Apple. In 2013, Samsung had 31.3% market share, a slight
increase from 30.3% in 2012, while Apple was at 15.3%, a decrease from
18.7% in 2012. Huawei, LG and Lenovo were at about 5% each,
significantly better than 2012 figures, while others had about 40%, the
same as the previous years figure. Only Apple lost market share, although
their shipment volume still increased by 12.9%; the rest had significant
increases in shipment volumes of 36–92%.[166] In Q1 2014, Samsung had
a 31% share and Apple had 16%.[167] In Q4 2014, Apple had a 20.4%
share and Samsung had 19.9%.[168] In Q2 2016, Samsung had a 22.3%
share and Apple had 12.9%.[163] In Q1 2017, IDC reported that Samsung
was first placed, with 80 million units, followed by Apple with 50.8 million,
Huawei with 34.6 million, Oppo with 25.5 million and Vivo with 22.7 million.

Apple:
Apple Inc. is an American multinational technology company headquartered
in Cupertino, California, that designs, develops, and sells consumer
electronics, computer software, and online services. It is considered one of
the Big Four technology companies, along with Amazon, Google, and Facebook.
The company's hardware products include the iPhone smartphone,
the iPad tablet computer, the Mac personal computer, the iPod portable media
player, the Apple Watch smartwatch, the Apple TV digital media player,
the AirPods wireless earbuds and the HomePod smart speaker. Apple's software
includes the macOS, iOS, iPadOS, watchOS, and tvOS operating systems,
the iTunes media player, the Safari web browser, the Shazam acoustic fingerprint
utility, and the iLife and iWork creativity and productivity suites, as well as
professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online
services include the iTunes Store, the iOS App Store, Mac App Store, Apple
Music, Apple TV+, iMessage, and iCloud. Other services include Apple
Store, Genius Bar, AppleCare, Apple Pay, Apple Pay Cash, and Apple Card.
Apple is well known for its size and revenues. Its worldwide annual revenue
totaled $265 billion for the 2018 fiscal year. Apple is the world's largest
technology company by revenue and one of the world's most valuable companies.
It is also the world's third-largest mobile phone manufacturer
after Samsung and Huawei. In August 2018, Apple became the first public U.S.
company to be valued at over $1 trillion. The company employs 123,000 full-time
employees and maintains 504 retail stores in 24 countries as of 2018. It operates
the iTunes Store, which is the world's largest music retailer. As of January 2018,
more than 1.3 billion Apple products are actively in use worldwide. The company
also has a high level of brand loyalty and is ranked as the world's most valuable
brand. However, Apple receives significant criticism regarding the labor practices
of its contractors, its environmental practices and unethical business practices,
including anti-competitive behavior, as well as the origins of source materials.

One Plus Technology (Shenzhen) Co., Ltd., commonly referred to as OnePlus, is a

Chinese smartphone manufacturer, which is based in Shenzhen, Guangdong. It
was founded by Pete Lau (CEO) and Carl Pei in December 2013. The company
officially serves 34 countries and regions around the world as of July 2018.
[2] They have released numerous phones, amongst other products. It is currently
majority owned by Oppo as its only shareholder, which is a subsidiary of BBK
Electronics along with Oppo, Realme and Vivo. However, both OnePlus and Oppo
denies OnePlus is a subsidiary and maintain they are independent companies,
although OnePlus confirmed it uses Oppo’s manufacturing line and shares part of
the supply chain resources with Oppo
OnePlus is also known for its very distinctive slogan: "Never Settle", included in
some of their wallpapers, and is a very big role in the company.
The company unveiled its first device, the OnePlus One, on 23 April 2014 which
was intended to capture market from the Google Nexus series.[9] In December
2014, alongside the release of the OnePlus One in India exclusively through
Amazon, OnePlus also announced plans to establish a presence in the country,
with plans to open 25 official walk-in service centres across India.

The company unveiled its first device, the OnePlus One, on 23 April 2014 which
was intended to capture market from the Google Nexus series.[9] In December
2014, alongside the release of the OnePlus One in India exclusively through
Amazon, OnePlus also announced plans to establish a presence in the country,
with plans to open 25 official walk-in service centres across India.
Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the
next three decades, the group diversified into areas including food processing,
textiles, insurance, securities, and retail. Samsung entered the electronics
industry in the late 1960s and the construction and shipbuilding industries in the
mid-1970s; these areas would drive its subsequent growth. Following Lee's death
in 1987, Samsung was separated into four business groups – Samsung
Group, Shinsegae Group, CJ Group and Hansol Group. Since 1990, Samsung has
increasingly globalised its activities and electronics; in particular, its mobile
phones and semiconductors have become its most important source of income.
As of 2017, Samsung has the 6th highest global brand value.
Samsung is a major manufacturer of electronic components such as lithium-ion
batteries, semiconductors, chips, image sensors, camera modules and flash
memory devices for clients such as Apple, Sony, HTC and Nokia.[8][9] It is the
world's largest manufacturer of mobile phones and smartphones, started with the
original Samsung Solstice[10] and later, the popularity of its Samsung Galaxy line
of devices.[11] The company is also a major vendor of tablet computers,
particularly its Android-powered Samsung Galaxy Tab collection, and regarded for
developing the phablet market through the Samsung Galaxy Note family of
devices.[12] It has also developed 5G capable smartphones through the Galaxy
S10 and Galaxy Note 10 and foldable phones through the Galaxy Fold. Samsung
has been the world's largest television manufacturer since 2006,[13] and the
world's largest manufacturer of mobile phones since 2011.[14] It is also the
world's largest memory chips manufacturer.[15] In July 2017, Samsung Electronics
overtook Intel as the largest semiconductor chip maker in the world.[16] Samsung
Electronics is the world's second largest technology company by revenue.
DISTRIBUTION CHANNEL:

Manufacturing
Unit

C&F Agents

Franchised
Distributord Big Retailer Retail Chain
Outlets

Small Retailers/
Digital plaza
Dealers

Digital Homes

Digital Worlds

Samsung’s Distribution Channel

 Good’s are manufactured and dispatched to C&F Agents on
consignment basis
 Then the good’s are dispatched to distributers, retailers, retail
chains and franchised stores as per the order placed by them to the
company
APPLE:

Manufacturing
Unit

Direct Sales Third Party

Online Store Retail Store
Force wholsaler

Final Customer Final Customer Retailer Retailer

Final Customer Final Customer

Apple’s Distribution Channel

OnePlus:

Manufacturing
Unit

Oneplus Retail
Online Selling
outlets

Final Customer

Distribution Chnnel of OnePlus

Smart phone market share in India
The number of smartphone users in India, the second most populous country in the
world, is on the rise. In 2015, there were about 239 million smartphone users in the
country. This figure is forecast to jump to nearly 382 million by 2018. By 2021
the share of the population in India that use a smartphone is predicted to rise to
33.3 percent. This growth can also be observed in the volume of smartphone
shipments in India. The number of smartphone shipments in India increased from
3.53 million units in the second quarter of 2012 to 27.5 million units in the second
quarter of 2016. Projections are optimistic for the coming years, as India is forecast
to account for about 12.5 percent of the global smartphone market by 2020.

South Korean giant Samsung, a leader in the global smartphone market, has been

the top smartphone vendor in India since early 2013, when the company held about
30 percent of the market share. As of the fourth quarter of 2016, Samsung
accounted for about a quarter of the smartphone market in India. Xiaomi, is the
second largest smartphone vendor in the country, with 10.7 percent share.

Smartphone market share in India

Other
10%
Iphone
23%

Samsung
34%

OnePlus
33%

Iphone OnePlus Samsung Other

 Smartphone Indian Market share
50%

45%

40%

35%

30%

25%

20%

15%

10%

5%

0%
2018 Q3 2018 Q4 Q1 Q2 Q3 Q4

Samsung Apple Oneplus