EASTMAN

1) Tavidan ggamoiyeneboda Warnerrke’s Sistema collodion , mere Eastmenma da Walkerma

developed a rolled film system using a paper material. (48 exposures on a roll) .. Glass plate
systems bevrad jobda.
2) Tumca paper roll film iyo failure - because it didn’t meet the standards of the professional
market in speed.
3) Axali agmochena gaxda celluloid. Hyat-ebmasheqmnes, da es nivtiereba idzleoda sashualebas
dachriliyo 1 inchis meased sisqeze.
4) Coating glass plates  photosensitive emulsion
5) Simple and inexpensive camera KODAK – 1889
6) Gavida amateurebze
7) 100 picture – roll of film and sold for 25$
8) Ro gaivseboda agzavnida momxmarebeli ukan da ixdida 10$-s
9) Motxovna dzaan didi iyo dzlivs umklavddebodnen
10) Batch method of film making
11) Gamoigones continuous method of casting celluloid mara es Eastman mainc batchebze darcha,
metoqe kide (waterman)gadavida im metodze.
12) 1899shi daiwyo martoiscontinuous method. Moiyvana axal ITshniki
13) Gamochnda xalxi romelic patentebis qvesh aketebdnen cameras productions mara vigacebi tu
pirdapir badzavdnen magat problemebi ekmnebodat
14) It was eastmans strategy to consider cost. Dzalian did mnishvnelobas anichebda costebs
- Why did he replaced his original Kodak camera with his NO.1 model?
70% manufacturing costs are caused by design. Amitom No1 iyo dzalian martivad awyobili
15) - Rogor ajoba eastmanma germanelebs, romlebic aseti magrebi iyvnen foto industriashi.
Germanelebs mass production ar qondat. Tan yvelaferi dzviri iyo mattan.
Dzalian dzviri daujda batchebidan continuousze gadasvla mara sxva gamosavali ar iyo
16) Aseve male sheamchnia color filmze gadasvlistvis mzadebisaucilebloba
17) Lumiere Brothers- outside the leadership circle – shemoitanes color photography 1904
18) Ver gaqaches color photographyshi  R&D
- Ram daanaxa R&D-s institutionalizebis aucilebloba eastmans??
19) 1920-shi ukve gadavida colorze.

Harvard Business Review

1) Eastman slogan “you press the button, we do the rest”, roca pirvelad waradgina Kodak camera-
1888shi
2) 1-mass production at low cost 2-extensive advertising 3-international distribution 4)customer
focus
3) Competitive philosophy “nothing is more important than the value of our name and the quality
it stands for. We must make quality our fighting argument”
4) Some competitors had better products but consumers liked kodaks offerings. (marketing and
relationships with retailers) “money comes from consumable, not hardware”
5) Ra iyo razor-blade strategy? – kamerebs yiddnen iafad, mogebas ki film avsebda.
6) 120 milioni miaxarja colorze gadasvlas.
7) Tavs aridebda KODAK yvelanair risks radgan didi shansi iyo roe s riski costly yofiliyo.
8) Fuji photo film CO. Tokyo. Founded 1939. Entered US market in 1965. Was first 400-speed color
film, 1976. Kodakze 20% iafi iyo. Kodaks ar jeroda ro amerikis xalxi sxvis filmebs iyidda.
9) Iaponiashi market share konda 70% da amerikashi 12%mdeavida. (pearl harbour) 93shi ukve 21
10) 1986-shi gaushva disposable camera iaponiashi. Kodakmaichivla.
11) Ratom ar daapatenta disposable kamera kodakma? – inconsistency with razor-blade
system.(kai kitxvaa mgoni)
12) Kodakma daiqirava John white to push Kodak forward.
13) 1986-shi Kodak introduced worlds first electronic image sensor with 1.4 million pixels.
14) Fisherit chaanacvles Whitmore. Fisher ambobda ro unda dabrunebodnen core values.
15) Ra ver moaxerxa fisherma?- fisher hasn’t been able to change the huge mass of middle
managers and they just don’t understand this digital world. (chemi azrit es kai kitxvaa)
16) Ra iyo fisheris reformebi?- electronic imaging will not cannibalize film. Amas egona ro
shecdoma iyo magis gaketeba da maicn awveboda imas, rac realurad ukve modzvelebuli iyo.