Purchase Delivery Use Supplemen Maintenanc Disposal

t e

Customer X X
Productivity

Simplicity X

Convenience X X X X

Risk

Fun and Image X

Environmenta X
l
Friendliness
NOTE: X refers to point where utility is experienced by customers

As we all know that Customer experience is vital for a brand when it comes to
customer utility below is the explanation regarding different aspects:

Purchase:

 When it comes to purchase of (Brand Name) Voucher book many customers do

experience convenience as a chunk of them prefer to just order it online.

Delivery:

 When discount coupons are given customers can benefit from it in various ways. For
Instance, from a dining customer’s point of view he/she could get % of discount on
various restaurants saving him/her money. Now from Restaurant’s point of view, the
restaurant gets to increase the overall footfall of customers by just offering discount
and not paying a cent for its voucher in (Brand Name) voucher book and App thereby
increasing its sales. That’s how customer productivity is increased.
 Simplicity gets catered in a way that the marketing of Restaurants, Gym and Spa etc.
gets done digitally and through the voucher book thereby eliminating the need for
print media advertisement and saving huge cost associated with it.
  Customers who want the book can get it delivered without much hassle at their
doorstep. Whereas, those who are tech savvy and don’t want to carry a book can
have discount vouchers through (Brand Name) App.
 As explained above there would be little to no requirement from print media so that
means less use of paper. (Environmental Friendliness).

Use:

 Group of friends, families, Office workers and birthday boy/girl get to have a
significant cost reduction when dining out through which they would end up saving
money which could be utilized for other things.
 Customers who go to gym, spa and dining out would just have to flash the discount
voucher or on the App would instantly end up getting discount on whatever product
or service they purchase.
 As we all know that peer pressure is a force to be reckoned with, People in their 20’s
and 30’s have to deal with peer pressure. It could either be in terms of going out to
eat, fitness resolution amongst plethora of products and services. Getting discount
on these things would be a life saver for them and would provide utility in terms of
fun and image.

Disposal:
 Now when it comes to the disposal of the book, the customer who uses those
vouchers would obviously give them to the product/service provider and would
eventually experience convenience to dispose off the book