Business Pitch Report of “GOODNESS

HOLDER”

Course Title: Entrepreneurship (MGT368)

Section: 08

Submitted to: Mohammad Asif Gazi

Date of Submission: 10 December, 2018

th
Letter of transmittal

Mohammad Asif Gazi

Lecturer,
School of Business & Economics Department of Management
North South University
Bashundhara R/A, Dhaka- 1229

Subject: Submission of Business Pitch Report.

Dear Sir, We are very pleased to submit this business pitch,

that has been prepared for the requirement of the course
MGT 368. The report has been assembled as per your requirements. This project helped us to
learn a lot about how to write a proper business plan, scheduling and organizing business
activities, financing and budgeting, marketing and sales activities, which we hope, will benefit us
in near future.

Despite the various difficulties faced while preparing this business plan, we have tried to be as
organized as possible. If you need any further information, we will be very glad to oblige.

Sincerely,

Kazi Mashrur Rahman

Dhruba Deb Nath

Rumat Mostaquim

Muhammad Yasin Islam

 Executive Summary

In this report, we came up with a business idea which is very necessary in perspective of
Bangladesh. Harassment and rape has become a threat for almost every women in Bangladesh.
There is no way it could be stopped. It is increasing day by day. So for this we thought about
bringing out a product which will at least secure them from harassment and rape and will also
help to catch the people who are involved in this kind of act. So, our product is a special kind of
‘Sports Bra’ which will have four sensor points and an electronic device in it. If anyone touches
it intentionally or unintentionally then the electronic device will send a signal through Bluetooth
to the mobile app asking if it was a intentional touch or not. If the answer ‘No’ then the app will
shut down. But if the answer is ‘Yes’ or no answer then it will automatically locate your location
via GPS and send text to nearest police station and four of the contacts provided by the user.
 Table of Contents

Introduction05
Evidence of a Strong Team06
Evidence of a Problem worth Solving07
Market Gap Analysis ............................................................................................08
Business Environment Analysis10
Business Model16
Description of Ventures20
Production Plan22
Operational Plan25
Market Plan26
Organizational Plan27
Financial Plan 28
References ………………………………………………………………………..34
Introduction
Name and address of the business

Name: Goodness Holder

Address: House-49, road- Dhanmondi 10/a, Dhaka.

Name(s) and address(s) of the principal(s)

1. Name: Kazi Mashrur Rahman

(Founder and chief executive officer of Goodness Holder)

Address: 108, Sabujbag 2nd lane, Basabo, Dhaka.

Email: mashrur.rahman123@northsouth.edu

Phone: 01915376467

2. Name: Dhruba Deb Nath

(Chief marketing officer of Goodness Holder)

Address: block-c road-2, Bashundhara r/a, Dhaka.

Email: dhruba1283@gmail.com

Phone: 01862552422

3. Name: Rumat Mostaquim

(Chief finance officer of Goodness Holer)

Address: Block-c, Road-2, Bashundhara R/A, Dhaka.

Email:rumat.moataquim@gmail.com

Phone: 018324657614

4. Name: Muhammad Yasin Islam

(Head of human resources)

Address: House-112, Road-2, Block-A, Bashundhara R/A, Dhaka.

Email:yasin.islam@northsouth.edu

Phone: 01673970212

Nature of the business

Type: Partnership

Industry: Undergarments

The business is going to be partnership business with 4 partners initially. Each partner will invest
an equal amount of capital in the business and the rest being managed through venture capitalist
and sponsor. Partner will have equal stake in the business and each hold 10% equity; and
decisions will be made based on the designation of the partners. Furthermore, all liabilities and
profits shall be divides equally, and additional details too shall be mentioned in the partnership
deed agreed upon by all the parties involved.

Statement of Financing Need

For initiating the business, “Goodness Holder” would need a total amount of BDT 800,000/-.
Funding mechanism would be 50-50 which means 50% of this amount, BDT 400,000/- would
come from owner’s equity and the rest 50% would come from other investors. Furthermore, we
will use this money for expansion.

Statement of Confidentiality

The undersigned readers of “Goodness Holder” business plan hereby acknowledges that the
information provided is completely confidential and therefore the readers agree not to disclose
anything found in the business plan without the express written consent of Kazi Mashrur
Rahman, Dhruba Deb Nath, Rumat Mostaquim and Muhmmad Yasin Islam. It is also
acknowledges by the reader that the information to furnished in the business plan is in all aspects
confidential in nature, other than information that is in the public domain through alternative
suggests that which any revealing or use of an equivalent by the reader could cause serious
damage and or harm to “Goodness Holder”. Upon request this business plan will be returned
immediately returned to anyone of the business owners mentioned earlier.

Personal reason

We are concerned with women’s safety due to increasing number of rape and sexual assault. The
harassment was and is still increasing day by day.

Skills that can contribute

All of us are students and two of us are doing major in marketing. So, two of us can help to
advertising the product and sales related activity. One of us is doing major in HRM and he can
help with the employees’ related things. We have a clear and precise knowledge about the market
from where we will collect our product from. One of us knows about application based work. He
will contribute by developing the app.

Market viability

The product that we have chosen has a great market viability in our perspective. We have
evaluated the market demand, existing competition and viability of the product itself. We need to
measure the potential market size and demand of our product. There is no such kind of products
that is giving the services like our product.
According to Dhaka Tribune, this year Bangladesh witnesses 592 rapes in six months. Our target
customers are only female.

Market Gap Analysis

To conduct our business we have chosen a location, which is in Bashundhara. This choice of
location affirms availability of products to the customers. People of the Bashundhara not yet
have the chance of using our product. Many women have been travelling and doing jobs in this
area. Therefore, for this place our product will be a favorable market option. This location is also
very suitable for any kind of needs such as electronic devices, factories and shopping malls are
here. Approximately 900 family lives there where 300 of them are middle class. So, we will be
targeting them initially as our customer. These people are not being able to meet the demand of
safety, as the supply is lesser than the demand. So cheaper and affordable Goodness Holder
would be good initiative for this area.

In Bangladesh, the rape is increasing rapidly. Our product is very inexpensive and environmental
friendly. The demand for it is high but in our country, we are only able to supply 62% of the total
demand from the existing capacity.

Response regarding harassment yes no

Facing harassment 36.8% 63.2%

Harassment from new people 21.1% 84.2%

Unusual situations treat as harassment 26.3% 78.9%

Harassement from different perspective 42.1% 57.9%

Voluntary organisation Moonlight Development Society has introduced an innovative new

personal rape alarm to protect Rohingya women from sexual abuse at Chakmarkul’s
Keruntoli Refugee Camp in Teknaf, Cox’s Bazar. Moonlight Development Society’s Anik
Mahmud told the Dhaka Tribune that 175 women and girls aged from 12-25 at the camp
had received the electronic device since distribution began on November 21, with 300
more to be dispensed in the near future. He added that the devices may be distributed to
other camps as well once completed at Keruntoli. The rape alarm is a small, handheld
electronic device that emits a loud siren when activated, with the aim of attracting help
from passersby in case of a sexual assault.

Some of the rape devices in the world:

1. Athena
2. Safelet
3. Watch over me

BUSINESS ENVIRONMENT ANALYSIS

PESTEL ANALYSIS
Political:

 The political environment of Bangladesh is usually impossible. There are frequent

strikes, terrorist threats and many more political obstacles. Political factors play a
significant role in determining the factors that can impact on Goodness Holder
Limited’s long term profitability in a certain country or market. Goodness Holder
Limited can closely analyze the following factors before entering or investing in a
certain market.
 Political stability and importance in woman safety sector in the country's
economy.
 Risk of military attack
 Level of corruption - especially the level of control in the woman safety sector.
 Legal framework for the implementation of the contract
 Intellectual property protection
 Trade regulations & tariffs related to undergarments service
 Anti-trust laws related to undergarments sector.
 Industrial Safety Regulations in the undergarments sector.

Economic:

 The economy of Bangladesh is quite resilient, and the inflation rate is low. Macro
environmental reasons such as economic cycles define overall demand and define
 overall investment in the economy. Although competition rules such as micro
environmental factors strongly impact competitive advantage. Economic factors that
Goodness Holder Limited should consider while conducting PESTEL analysis are -
 Skill level of workforce in undergarments industry.
 Labor costs and productivity in the economy.
 Ability of financial markets – Goodness Holder Limited is required to raise capital
in the market

Social:

 In Bangladesh, Society's culture and ways to do things affect the culture of a culture in
an environment. Social factors that leadership of Goodness Holder Limited should
analyze for PESTEL analysis are -
 Culture (gender roles, social conventions etc.)
 Attitudes (health, environmental consciousness, etc.).
 Entrepreneur spirit and greater nature of society. Some societies encourage
entrepreneurs and do nothing.
 Standard level of education in the Todler Town Child Care Limited.

Technological:

 A strong industry should not only have technical analysis but the technology which is
the technology that hampers the speed of the industry. Provide a slow period when
technological impediments can be used to gain quick and profitable. Technology
Analysis involves understanding the following effects -
 Technology's impact on promotion.
 Impact on cost structure in undergarments industry.
 Impact on value chain structure in undergarments sector.

Environmental:

 There are different rules or environmental standards in different markets that can affect
the profits of one of those markets. Even within a country there may often be several
environmental laws and liability laws. Some of the environmental issues that some firm
should consider previously -
 Weather
 Climate change
  Laws regulating environment pollution
 Air and water pollution regulations in undergarments industry
 Recycling
 Waste management in undergarments sector
 Attention and support for renewable energy

Legal:

 The legal framework and institutions are not robust enough to protect the intellectual
property rights of an organization. Goodness Holder Ltd leading to consider while
accessing a new market there are some legal issues -
 Anti-trust law in undergarments industry and overall in the country.
 Discrimination law
 Employment law
 Health and safety law
 Copyright, patents / Intellectual property law

PORTER’S FIVE FORCES

Threat of new Entrants:

New careers of undergarments are innovation, new ways to do new work, and Goodness Holder
Limited to reduce costs through low service value strategies and offer customers new value
suggestions. Goodness Holder Limited has to make effective barriers to manage all these
challenges and to protect its competitive edge.

Threat of Substitutes:

When a new service fulfills the benefits of the industry, similar customer meets in different
ways. For example, services like Dropbox and Google Drive are available for storage
hardware drives. An alternative service threat is high if it offers a price that the industry
offers different offers from current sources.

Bargaining Power of Customers:

The buyer often has plenty of claims. They want to buy the best possible gifts by paying the
lowest possible price. Goodness Holder Limited profitability stress in this long-term. Small
and more powerful customer base Goodness Holder Limited has the capabilities of customers
to have higher bidders and their capacity to get increased promotion and offers.

Bargaining Power of Suppliers:

For our business, all most all the companies in the undergarments industry sell theirs product
to customers. Customer in dominant position can decrease the margins Goodness Holder
Limited can earn in the market. Powerful clients in undergarments sector use their
negotiating power to extract higher prices from the firms. The overall impact of higher clients
bargaining power is that it lowers the overall profitability of undergarments.

Competitive Rivalry:

If the competition between an existing players of an industry is intense then it will grab the
prices and reduce the overall profit of the industry. Goodness Holder Limited manages a less
competitive undergarments industry. This competition is toll on the overall long-term profit of
the organization.
SWOT ANALYSIS

STRENGTHS WEAKNESSES
• Great service to the female • Huge initial investment.
• Experienced staffs • Promotional strategy.
• Employee trained in customer care • Uncertain cash flow during start up
• Established customs through existing
centers
• Availability of big space to set up
large manufacturing process
• Staffs response quick time
• Decentralized decision making:
flexibility to adapt

OPPORTUNITIES THREATS
• High demand. • Threat of new entrance.
• Adding new features. • The presence of established
competitors in the neighborhood
• Sufficient support staffs' crisis

Stakeholder Analysis
Stakeholders are an important part of our business to move more. So, we have to make sure that
what we have to do to fulfill them and keep them happy, we will enjoy it at the end of the day.
We can see from the graph below that what role plays and their importance.

High Keep Satisfied Manage Closely

 Woman
 Customers
 Children
 Employees

Power
Monitor Keep Informed
 Competitors  Investors
 Nearby people

Low

High Interest Low

Manage closely:

Those are the people with whom we need to maintain a clause relation. They have high power
and high interest in our business. If we face any kind of problem or any difficulty we will always
need them. For our company, woman and children are most important.
Keep informed:

Those who have less power in our business but who have high interest in our business. If those
people are not well managed, then our business may suffer. They are our investors and
government people for our business.

Keep satisfied:

Those are who have high power at our business and low interest. Have good relationships with
them. For our business customer’s staff, we have to be happy with them.

Monitored:

Those who have low energy and low interest for our business are those. But they have to
maintain their good relationship with us because they are related to our business. For our
business they are people around us and our competitors.

Business Model

Business Model- CANVAS

Key Partners

 Local companies
 Financial institution

Key Activities

 Women and children’s safety

 Creating a brand

Value Proposition

 Luxurious service at reasonable price

 Safety
 Environment friendly
Customer Relationships

To maintain a good relationship with customers we’ll use a number of channels as much as
possible such as

 call center
 app
 e-mail, Facebook and other media

Customer Segments

 Higher class
 Upper Middle class

Key Resources

 care Centre
 Skilled and passionate employee

Channels

 TV/Cable
 Print Advertisement
 Social Media

Cost Structure

 Set up cost
 Service providing cost
 research and development

Revenue Streams

 Sales of service

Pricing Model

We will use dynamic pricing model. For now on we have decided to sale per product 1,150/-
BDT.
Dynamic evaluating is an estimating methodology in which organizations set adaptable costs for
items or administrations dependent on current market requests. Organizations can change costs
dependent on calculations that consider contender evaluating, free market activity, and other
outside components in the market. In unique estimating, the cost isn't immovably set; rather it
changes dependent on evolving conditions, for example, increments sought after at specific
occasions, sort of client being focused on or changing advertising conditions. Dynamic
evaluating is a typical practice in a few ventures. Every industry adopts a marginally unique
strategy to repeating dependent on its needs and the interest for the item.

But we will try to charge the same price continuously and from the beginning we’ll charge a fair
price rather than a higher price.

Social Goal

 Saving women and children

CSR

 Donations to build schools and hospitals at remote area.

 Distributing warm clothes in winter to the street side people.
 Giving books to the labor’s children.
 Giving food to the natural hazard effected people

Sustainability

Financial sustainability is achieved when our business is able to deliver services to the market at
a price that covers our expenses and generates profit. In fiscally maintainable organizations, long
haul gainfulness takes need over any fleeting increases. Therefore, to operate a financially
sustainable business, we need to develop long term goals that outline where we want our
business to stand financially in the future. The profit we want to make, our level of debt and cash
flow requirements all need to be taken into consideration. We will develop a plan that will help to
arrive at this position within a specified time frame. While making decisions that will affect the
financial situation our business, our focus should be on achieving our long term goals. Avoid
making decisions that will give us a short term financial gain but have a negative impact on our
ability to achieve long term goals. Maintaining cash flow requirements is another crucial part of
operating a financially sustainable business. We need to ensure that have enough cash coming
into the business to cover our outgoing expenses. Maintaining accurate and clear financial
records will help us to manage our financial sustainability.

Eco-friendly

Our business will be eco-friendly. Our product will not make any harm to the environment.

Ethical

We will consider positive ethical practice toward:

 Shareholders regarding financial statements

 Management
 Employees regarding Worker safety, Hiring/firing workers, Worker’s rights
 Customer regarding Quality, Product safety, fair price
 Environment regarding Product safety, reducing pollution

Description of Venture

A. Product

This is a special kind of ‘Sports Bra’ which have four sensor points.

Nature of Product
If anyone touches the bra of the user intentionally or unintentionally then it will send a signal to
an electronic device which will have Bluetooth connected. There is an application in the phone
of the user which will receive the signal from the device via Bluetooth. The app will ask in a
time span of 10-20sec whether it is an intentional touch or not. If the answer is ‘No’ then the app
will stop. But if the user’s answer is ’Yes’ or don’t give any answer then it will itself track the
location through GPS and send a text to the nearest police station and also four contacts provided
by the user.

B. Service

It will provide a self-protection service. As now-a-days sexual harassment is increasing in a

higher rate. So this product will help to avoid harassment to the user who will be wearing it.

C. Size of Business

It will be a small business in the starting as we have no investor and we will be starting
producing the product with a very low amount of capital.

D. Office Equipment & Personnel

Initially we will be using a room of our house as the office. A big table along with 4 chairs will
be there along with a ceiling fan and 2 bright lights. And another room of the house will be used
to assemble the products. There will be three workers along with three chairs and three sewing
machines who will place the chip in the perfect places of the bra.

Describing the Venture:

1. The mission of our new venture is to assure safety to the women society at a very reasonable
price.
2. This kind of product is yet to come in Bangladesh and there is also demand of this product in
the market as per our survey result. Most importantly safety of women is a burning issue in
current time. So people won’t think about the price as safety comes before everything else.

3. We four of us along with a cousin of a member of us agreed to start this business. He is a

student of EEE department and have already made a sample of this product.

4. Our product is “Sports Bra” which has four sensor chips in it. It will eradicate rape and
harassment in public or private place.

5. If anyone touches the chest of the user intentionally or unintentionally then it will send a
signal to an electronic device which will have Bluetooth connected. There is an application in the
phone of the user which will receive the signal from the device. The app will ask in a time span
of 10-20sec whether it is an intentional touch or not. If the answer is ‘No’ then the app will stop.
But if the user’s answer is ‘Yes’ or don’t give any answer then it will itself track the location
through GPS and send a text to the nearest police station and four contacts provided by the user.
We are still looking if there is any product of this type in the market. We are thinking about
taking patent of the product if we find out there is no such product in the market.

6. We will primarily locate our business in the house we are living as we have a lower amount of
capital and we will be selling and promoting our product through social media.

7. It is a new building. We have also taken the permission of the owner to perform our business
works in the building.

8. Basically we staying bachelor in this house for more than 2 years. We pay a basic monthly rent
which won’t be counted as our business cost because owner didn’t increase any extra cost for
carrying our business work in the house.

9. First of all we have a very low capital for renting a office and working place. Secondly it is a
residential area so it will be quiet place to work in peace and also for operating the business as
we can target primarily the people living in this area for selling our product.

10. Initially we will be using a room of our house as the office. A big table along with 4 chairs
will be there along with a ceiling fan and 2 bright lights. And another room of the house will be
used to assemble the products.
11. No we will purchase the equipment as we just need some basic furniture for the office.

12. Well I have a little experience about business as I have done a small invested food business in
a cultural function. It was a loss project. But it made me learn that a business in primary stage
should never be of huge investment. Huge investment without perfect estimation and profit leads
to a huge loss.

Production Plan/ Service Delivery Model

1. We will be responsible for partial manufacturing. As we will be buying the ‘Sports Bra’ from a
manufacturing company and we will put sensor chip inside the bra by our trained worker.

2. We were looking for manufacturer who will assure quality and also at a reasonable price. So
we found ‘BD Fashion Tex’ as a reliable source.

3. We selected this subcontractor because they will provide us export quality ‘sports Bra’ at a
very reasonable price. As we won’t be buying much in amount so they confirmed us it won’t be a
problem and they won’t increase the price.

4. The price will be around $1.66-$2.55 per piece. As we are going to buy little amount of
product so they said written contract is not necessary. If we buy in higher amount in future than
they will be doing a written contract.

5.
 Buying sports bra from
Manufacturer

Buying sensor chip from

local supplier

Inserting sensor chip

inside the bra by our own
worker

6. For immediate manufacturing we will need three sewing machine and some necessary
accessories for sewing the sensor chip inside the sports bra.

7. As mentioned earlier we will need sports bra, sensor chip as raw materials.
8. We won’t be having any new suppliers because we already had a verbal agreement with ‘ BD
Fashion Tex’ as for bulk orders they will go to a written contract with us and will assure the
quantity of supply along with the quality.

9. The Cost of manufacturing (per piece) will be-

Fields of manufacturing Amount

Raw materials-

Sports Bra (per piece) Tk 160

Sensor Tk 150

Electronic device Tk 200

Tk 510
Total raw material cost
Tk 150
Workers salary and other costs

TK 660

Total manufacturing cost ( Per piece)

10. Currently we have thought about Producing 500 pieces as we have a small capital. In future
we are thinking about producing 1000-2000 pieces of finished goods for a year as we have a
huge response from the targeted market and it is very pleasant for us to see that every single
women wants this product in the market as soon as possible because no matter what safety comes
first’.
Description of company’s operation:

Our business operation typically comprises Four key areas. They are:

Location

Process Equipment

Labor

--Location: Basically we will operate our business from our house which in Bashundhara.
Initially we won’t have any physical store. We will selling through Facebook page.

--Equipment: Best quality product, strong customer support and proper use of customer
touchpoint would make our job done.

--Labor: As it’s a start-up, so initially human labor will be provided by us. And we do not need to
provide heavy labor as per our product structure.

-- Process: We will be very much committed to customers and that’s why we will never tolerate
any sort of crux regarding the quality. We will manufacture the inner ware from a third party
garment and the main Chip will be installed by us. So that we can ensure the maximum amount
of quality service.

Market Plan (7P’s)

Product: Product this is a special kind of ‘Sports Bra’ which have four sensor points. Nature of
Product if anyone touches the breast of the user intentionally or unintentionally then it will send
a signal to an electronic device which will have Bluetooth connected. There is an application in
the phone of the user which will receive the signal from the device. The app will ask in a time
span of 10-20sec whether it is an intentional touch or not. If the answer is ‘No’ then the app will
stop. But if the user’s answer is ’Yes’ or don’t give any answer then it will itself track the
location through GPS and send a text to the nearest police station and four contacts provided by
the user.

Pricing: As this is something totally new in Bangladesh and people would find it unique. A
regular sports Bra cost 300 BDT. There will be chipset and sensor attached with the inner ware.
So, chip and sensors price will be associated with the Bra. Chipset costs 600 BDT. So
considering the profit, price will be 1190 BDT.

Promotion: We have chosen Facebook and Instagram as Two most important promotional tools.
Initially Facebook will provide a platform to get the highest level of people attention. We will be
creating a Facebook group in which all our founding members will add girls in that group so that
they can directly communicate with the founding members. As a further approach we will meet
with some girls awareness organizations to reach out more target market. User’s word of mouth
will be the most effective tool which promote our business.

Place: It’s an online market place. Initially we will sell through online markets and would take
order via Facebook. We will use a portion of our house as office, and another portion of our
house will be using to assemble products.
Packaging: As it is a confidential and sensitive element of female’s attire that’s why packaging
will be as simple as girls want. As a product it does not need to be lucrative and catchy to grab
attention.

Positioning: Our product will stand for “Safety”. This is the first and the most important
problem that we are trying to solve. Our product will make girls feel as safe as they are in home.
So for this we would like to ensure the best of our product and people get the best of it.

People: We are targeting the women society which starting from 10 to above. So every women
no matter if she works outside or household, make sure that its secured everywhere.

Organizational Plan
Form of Ownership: This a startup business which will be conducted by Four founding members.
So it is a “Partnership” business.
Identification of partners or principal shareholders: Our Four founding members will be in
charge of four departments in which Kazi Mashrur Rahman will be working as a CEO of
business. Rumat, Dhrubo and Yasin will take care of Finance, Marketing and HR respectively.

Authority of principal: As Mashrur is the founder and CEO of the business he will the whom we
will be accountable to. But all the decision regarding the business will be made jointly.

Assessment of risk

Evaluate Weaknesses of Business: From our SWOT analysis we found THREE major
weaknesses of our business. Those are: Issue Sensitivity, Less market coverage, Promotional
Strategy.

 Issue Sensitivity: As it is ware of female body parts so its quiet tough to communicate
with consumers directly.
 Less Market Coverage: As it is a feminine product so we cannot target male consumers
directly which is half of our population.
 Promotional Strategy: Because it is a sensitive product so cannot take the advantage of
using all the promotional mix. Because it is awkward to promote openly.
New Technology: Though it’s a new technology but we will be updating it day by day. We would
like to find out the problems that we might face after launching it. Although we will patent our
product still We will aware of the market and the future competitors.

Contingency Plan: After conducting the survey among the targeted group of consumers we are
kind of assured ourselves that we will reach to the point that we have aimed for. Even if the plan
failed we will be finding out reasons for not working out as we expected and solve them out.
Furthermore we will be diverted in garment industry. Because our targeted basic product is one
of the fundamental needs of adult women’s.

Financial Plan

Assumptions

i) First of all, we are going to start with a small area and we will sell 100 products to
measure the reaction of the customers.
ii) 100 chips will be needed to produce the product needed for running.
iii) In the second year we are assuming to grow our model twice as first year, in the 3 rd
year the growth is expected to be 1.5 times of the 2 nd year, in the 4th the growth is
expected to be 1.25 times of the 3rd year, and in the 5th year the expected growth rate
is assumed to be 1.1 times of the 4th year.
iv) As Bangladesh’s average annual inflation rate is 6.5%, we are assuming to increase
our costs as per the annual inflation rate.
v) Other expenses related to the production will be twice of the 1 st year and will be
adjusted with the inflation rate.
vi) Depreciation expenses are 20% per year on the fixed assets investments.
vii) 15% of our total production will be in inventories in the first year, and later on
inventories will grow by 15%.
viii) 20% of our revenues will be in accounts receivables in a particular year.
ix) 15% of the expenses will be in accruals.
x) 20% of the expenses will be in accounts payables.

Funding Requirements:

The amount of total fund is 400,000 BDT which will be provided by our founding members.
Each of our member will provide 1 lacs each.

Production Cost (per unit)

Inner wear 160/-

Sensor 150/-
Electric Device 200/-
Salary expense 150/-
Total 660/-

Fixed Cost (For Year 1)

Particulars BDT
Furniture 5000
Sewing machine 20,000
Total Fixed Cost BDT 25,000

Variable Cost (For Year 1)

Particulars BDT
Utilities 5000
Advertising 10000
Selling Expenses 5000
Office Expenses 3000
Others 5000
Total Variable Cost BDT 28000
 Total Cost

Fixed Cost BDT 25000

Variable Cost BDT 28000
Total Cost BDT 53000

Revenue Structure:
Our product which we will sell at BDT 1190 per unit. Currently we are planning to produce
1000 unit in the first year. So it will generate revenue 11, 90,000 BDT. We are planning to
increase the production will be gradually increasing according to our demand. So, we are
assuming to sell 10,000 unit in next 5 years.

Year Target Units (gm)

2019 1000
2020 1500
2021 2000
2022 2500
2023 3000

Break Even Analysis

Total Fixed Cost BDT 25,000

Unit Sales Price BDT 1,190
Unit Variable Cost BDT 660

Break Even Point 47.16

Pro forma Statements

 Pro Forma Income Statement

2019 2020 2021 2022 2023

Revenue 530000 795000 1060000 1325000 1590000

Cost of Sales 53000 53000 50000 600000 70000

Gross Profit 477000 742000 1010000 1265000 1520000

Other Operating Expenses

Operating Expenses 5000 5000 10000 20000 20000

Profit for the

Period 472000 737000 1000000 1245000 1500000

Pro Forma Balance Sheet

2019 2020 2021 2022 2023

Non-current Assets:
Property Plant & Equipment 350000 525000 700000 875000 1050000
Capital Work-In-Progress 50000 55000 60000 65000 70000
Total Non-Current Assets 400000 580000 760000 940000 1120000
Current Assets:
Inventories 20000 20000 25000 25000 30000
Accounts Receivable
Cash and Cash Equivalents
 Total Current Assets 20000 20000 25000 25000 30000
Total Assets 420000 600000 785000 965000 1150000
Current liabilities
Debt
Equity .

Accumulated retained earnings 420000 600000 785000 965000 1150000

Total Liabilities and Equity 420000 600000 785000 965000 1150000

Horizontal Growth Analysis

2023

2022

Sale
2021

2020

2019

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

From the above Horizontal Growth Analysis, it is clearly seen that our sale gradually increased
from 2019 to 2023. In the year 2019, sale percentage was nearly 45%. It goes up to 60% in the
next year. The sale percentage has increased gradually by 80% to 95% respectively in 2021,
2022, 2023.

References

https://www.psychologytoday.com/intl/blog/the-body-blog/201704/10-best-tech-devices-prevent-
rape

https://www.dhakatribune.com/bangladesh/2017/11/25/rape-alarm-rohingya-women