Andrea G.

De Guzman April 22, 2018

3C1 – Corporate Management

The Complexity of The Arab World

Dominating the Arab world is a bit hard for businesses that want to flourish in

Arab countries. As per the article I have read, Arab consumers truly respect their culture.

Therefore, it would be best for the aspiring organizations or firms to really learn every

detail of the Arab world. The writer elaborated some of the highlights of the Arab culture.

I agree with the part wherein the author said that Arab traditions are really broad, that

companies must be very knowledgeable about it.

Unlike in our country, Philippines is known for having variety of companies

offering different products with unique values and ideas. Therefore, we can conclude

that establishing a company or bringing a brand here in our Philippines is not that hard

because it’s not very tight when it comes to monitoring the products offered. Going back

to the Arab world, not just the culture but also taglines and languages are also important

when bringing a company to the Arab world.

Coping with a certain country’s traditions is a little challenging for companies.

Becoming well informed with their values, and having a greater grasp to what the Arab

consumers are looking for are just few of the many things an organization should learn.

The article mainly tackles about how the Arab world demands respect and

understanding relative to their background, and how some of the brands survived in the

Arab world.
 As I have learned in Global Marketing, it is indeed our responsibility as business

people to become fully aware of the current status of a country we want to invest in, not

just becoming aware but being informed about the country’s traditions so that the

business we want to put in would flourish and remain at the top of the market.

Respecting and understanding one’s culture maybe a bit hard when it is contradicting

ours and hindering our ideas about the products we want to offer, but as part of the rules

and guidelines in the Arab world, it’s a requisite.

It may be best if the Arab world will also cope with the emerging companies in

their area, not just the other way around. Being strict about the values and traditions may

protect their own norms, but it may affect the business people who really want to invest

in them. By changing their brand name, Bo’s Coffee to Bo’s Kopi for example. It may

sound appealing to the Singaporeans but the company’s original trademark may be

confused and disrupted. On the other hand, it’s not really a big deal to other companies.

Therefore, it is likely to be tolerable, the Arab world’s complexity when it comes to their

firmness with their traditions.