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Exercise 1. Nash Equilibrium
Exercise 1. Nash Equilibrium
60, 35 85,0
Advertise
New Business
40,50 100,0
Not Advertise
A new business is deciding whether to advertise or not its products while an old business
already established and well known in the region is also deciding whether to advertise or
not based on what they know about the competence. The numbers in the chart represent
the profit after advertising.
If you work for “New business” what do you think you should do?
What is the Nash equilibrium?