Assessment Task 2

1. Review scenario and conduct research on best practice change management strategies.
Answer to the Question No:1

Research on change in management style:

From the scenario we can know that the company has shifted their business into digital
platform so the company does not need any printingman as well as distribution man.so the
company changes their procedure for recruiting printing and distributing man rather they need
to make a policy and procedure for recruiting the personnel who will involve in digital media
task. The jobless person may sue against the company because the company has sacked
them without arranging a job and demand compensation for their work if the company does not
provide any compensation to them.

To become competitive in the market, the company has brought about strategic change in the
business. They are switching their business into digital platform. So they need to their business
practices they now segment their contents about 2 segments one is for the regular customer
and one is for the subscribed customer and it must be very high quality and exclusive. They
now look into the company which wishes to promote their products into the website. They will
now recruit the highly qualified IT expert for doing their work but the company needs to face
some barrier when implementing because when a company changes their strategy it suffers
from positioning error in the market, they can overcome with best content and take over
intensive promotional styles. They face a problem from the existing workers which can avoid by
proper communication to them and also face problem from jobless workers which may mitigate
through negotiating.

https://www.researchgate.net/publication/319926735_Managing_change_Communication_managerial_st
yle_and_change_in_organizations
https://change.walkme.com/5-barriers-to-change-management-and-how-to-easily-overcome-them/
https://www.strategy-business.com/article/rr00006?gko=dab72

For changing their strategy, the company needs to take permission from the government where
the others company can create a pressure on the government not to permit the company as it
increases their competition so the company face obstacles to get permission. The company
may suffer from the economic problem as they change their strategy the need new personnel.
Need to negotiate the jobless workers, need new equipment and for this reason the company
needs loan if they cannot supply the money as they are entering into new business so they
cannot get loan very easily because it is uncertain when they will reach profit margin. As they
enter into technological business they need to cope with that so they need to recruit well known
 technological person, need to buy super-fast computer. In the society they will face problem
because people will not be adapted to the company very speedily as they are habituated to see
this company as printed magazine company but they success if they are adhering to the task.
http://www.simpathy.eu/sites/default/files/uop_-_icic16_poster_pestel.pdf

1. Develop change management briefing report

Answer to the Question No:2

Samson Media

Change Management Briefing Report

Introduction
Samson media Company is a renowned magazine company which sells printing magazine to the consumers
but with the increase of technology the consumers has been shifted to digital platform as a result their sells
have been decreasing so the company has now brought strategic change in their business so the company
has shifted their business into digital platform so the company does not need any printing man as well as
distribution man. So the company changes their procedure for recruiting printing and distributing man rather
they need to make a policy and procedure for recruiting the personnel who will involve in digital media task.
The jobless person may sue against the company because the company has sacked them without arranging
a job and demand compensation for their work if the company does not provide any compensation to them.

Recruitment, selection and induction policy and procedures

Policy Statement
Samson Media is committed to recruiting and selecting quality staff and inducting staff to ensure they
understand their job role and can follow all required procedures.
Samson Media is also committed to ensuring that where a staff member’s employment is terminated, this is
completed in accordance with the law and with sensitivity.

Principles
Selection decisions will always be made on merit so as to avoid discrimination and unfairness.

Employee termination will be handled sensitively and with fairness.

Scope
This policy and procedure applies to all staff who undertake recruitment, selection, induction and
termination. This policy and procedure is supported by, and linked to the company’s Strategic Plan, and
Staff Code of Conduct.
Procedures
Recruitment, selection and appointment.

The following procedures will be followed for recruitment.

 Prior to the recruitment process commencing, HR to develop a position description or access an
existing position description. Ensure all information in the position description is accurate and
identifies the key responsibilities, key selection criteria and desirable skills and attributes.
 HR will advertise the position using the organisation’s preferred medium(s) and Ad templates. Ads
will clearly specify the purpose of the role, key selection criteria, mandatory qualifications and a
contact name and number,
 Following receipt of applications, HR and the responsible manager will develop a shortlist of
applicants based on the applications provided and their suitability to the role. Ensure that all
shortlisted applicants have mandatory qualifications required of the position or the ability to obtain
them.
 Interview of shortlisted candidates will be completed with HR and the responsible manager at the
interview. Standard questions will be used and accurate notes will be taken.
 Following the interview, HR and the responsible manager will agree on the selected applicant and
referee checks will occur using the Reference Check form.
 Letter of offer to be sent out to successful candidate/s and rejection letters to unsuccessful
candidates using standard letters.
 Letter of offer is developed using standard template

Induction
 HR creates a staff file for the new staff member and all documents relating to the recruitment
process are stored.
 Staff member completes all required documentation for employment, including contracts, staff
details forms and TFN notice.
 Ensure signed contract is on file.
 Induction plan is created and initial induction completed.
 Inductions as per plan are conducted during the first three months, which is also the probationary
period.
 At least 2 days prior to the probationary period lapsing, HR will hold a review and support session
with the employee. This session is to be used as a feedback and review from both parties on the
probationary period.
 A forward plan for development and training needs is to be developed during this session and
agreed to by the employee.
 If the employee’s performance is not satisfactory,

Supporting documents
  Position description template
 Advertisement templates
 Letter of offer
 Award
 Employment Contract template
 Unsuccessful candidate template
 Induction plan
 Induction checklist

External environment analysis

For changing their strategy, the company needs to take permission from the government where the others
company can create a pressure on the government not to permit the company as it increases their
competition so the company face obstacles to get permission. The company may suffer from the economic
problem as they change their strategy the need new personnel. Need to negotiate the jobless workers, need
new equipment and for this reason the company needs loan if they cannot supply the money as they are
entering into new business so they cannot get loan very easily because it is uncertain when they will reach
profit margin. As they enter into technological business they need to cope with that so they need to recruit
well known technological person, need to buy super-fast computer. In the society they will face problem
because people will not be adapted to the company very speedily as they are habituated to see this
company as printed magazine company but they success if they are adhering to the task.

Sources of information on change management and best practice approaches

https://www.researchgate.net/publication/319926735_Managing_change_Communication_managerial_style_and_chan
ge_in_organizationshttps://change.walkme.com/5-barriers-to-change-management-and-how-to-easily-overcome-
them/https://www.strategy-business.com/article/rr00006?
gko=dab72http://www.simpathy.eu/sites/default/files/uop_-_icic16_poster_pestel.pdf

Risks and barriers to change and strategies to overcome these

Samson Media
Risk Assessment

Risk description Likelihood Impact Priority Preventative Action/Contingency Plan

Opposition of the They may They may Company will arrange a meeting and in the
stakeholders show disconnect Very meeting they will try their best to make
disinterest in the High sense what are the needed to change.
switching relationship
business with the
company
Work unrest They may They may Very Company will talk with the workers and
protest sue against High reach a negotiation how to solve this
against the the company
company
Current They may The
employees not attend company High The company needs to make understand
disinterest the changing may lag what benefit the employees will get from
procedure behind to this change
adopt this
Customer The The company needs to create awareness
Positing error may not company High among the customers about their products.
accept the may not get
company its expected
though they success.
shift to the

.
Major change requirements
 Change in human resource policy: The company now needs to appoint the personnel related to the
technology activities and their salary structure must be different from those printing and distributing
man. They have now workers who are temporary so the company needs to make policy for them.

 Change in product segment: Company now offers two types of products one is for the regular
customer which is free and one for premium customers who can see exclusive news by means of
subscription.

 Change in marketing policy: The company will now conduct all its marketing activities in digital way

 Change in management Hierarchy: The company now needs to change its management Hierarchy
there are no low level workers in the company.

 Change in KPI: company will now measure its success on the basis of how many people are
subscribed to the company. What are its reach, frequency and impression to the customers?

Change in the mind of the employees and stakeholders: The company needs to bring change in the mind of
the stake holders and employees so as to adapt the change.

Prioritisation of change requirements

The company firstly needs to change the mind of the existing employees and stakeholders mind as they are
key to the company if they are not agreed to the change company will not get success anymore.
Then the company needs to deal will workers who has been jobless for changing the strategy because they
can do strike which defames the company.
Then the company needs to take permission for their change.
After changing the company needs to change its management Hierarchy so as to decide the position of the
workers after that the company needs to change its human resource policy and lastly the package as well as
the New KPI standard needs to set.

Cost-benefit analysis
Company needs to analysis the cost and benefit when implementing the change strategy. The company
needs to evaluate how much cost. The annual cost of the company is now $2,000,000 and the anticipated
cost after the change will be around $600,000 so the company will be benefited by=(2000000-
600000)=$1400000.This brings net positive return for the company but they have to face a big cost if
stakeholders did not agree to the company additionally they need to bring costs of negotiating .The
company needs to assume what can be the amount of subscriber if expected marketing program is taken
and what will the income from the advertising

Recommended communication and education strategies

There are many organizations which does not have proper communication system to employees.
Top management thinks that what they will say will be the final decision and employees should
agree with that decision but in this modern era this system does not work because employees are
the vein of the organization if employees do not show proper attraction then they make a lot of
mistakes which creates barrier for the company to achieve efficiency so the company needs to
walk with the employees so for bring change Top management should talk with the employees
frequently and need to tell them why is it necessary to bring change, what benefits they will get
from this change. Company needs to make them realize the need of sustainable growth as well as
need to tell them they are no separate from the company rather they are heart of the company as
well as need to tell them if company prospers their standards of life will be increased. Company
needs to present detail information to them what will be the adaptation process so that they can
remain relaxed and accept the change cordially.
2. Submit change management briefing report

Answer to the Question No:3

Date:15 September, 2019

From:<syed Martuza Mukhtar@gmail.com
To: CEO and senior manager@gmail.com

Subject: A brief overview of the management change and risk assessment.

Dear Sir,
Hope you are well. As a per your instructions, I have already prepared a briefing report on
management change plan where I input what are the basic reasons of changing management
strategy, the change that the organization needs to conduct in case of human resource policy
as well I also did PESTEL analysis and as well they way of educating the customers besides I
have been conducted risk assessment analysis and showed what can be the main risk and
what are their impacts as well as way of overcoming these risks .I would like to talk with you
people in this regard to continue further discussion It will be very great if you give some space
from your valuable time. Please let me know.

With best regards

Thank you
Yours ever
Syed Martuza Mukhtar
3. Participate in change management plan meeting

Answer to the Question No:4

Me: Hello Sir, May I come in?
CEO: oh! Sure please come in
Me: Thank you so much.
CEO: you are most welcome. You want to discuss with me about the report of management
change style and risk assessment?
Me: yes, sir. I have made a briefing report of management change style where I have included
the reasons of changing strategy, the human resource policy, the priority task as well as the
education system of the customers, PESTEL analysis and lastly risk assessment.
CEO: very nice job. can you tell me from where you have been collected these information?
Me: Yes, sir. I have been collected it from some thesis paper, some websites or some other
media which has been provided in the report.
CEO: very good. I have been gone through your report and I have been some corrections
which I want to share with you.
Me: please sir
CEO: In your changing Human resource policy you need to address the subject matter of our
part time workers. what can be the negotiating style beside you need to give most priority to the
customer’s reaction as they are habituated to us in printing form as well as employees play a
very vital role you need to consider this and in case of communication you need to remove
young girls because they are not our segment so if we serve wrong segment we can be failed.
Me: Yes, sir I have been understood. Thank you so much for your valuable information.
CEO: welcome and let me know when you make change.
Me: yes, Sir.

Email to the CEO:

Date: 15 September 20 9
From: Syed Martuza Mukhtara@gmail.com
To:CEO@gmail.com

Subject: Feedback about the change

Dear Sir,
Hope you are well. As per as your, instructions I have been made a change in the briefing
report of management change style where I have been put all the factors that you have been
told me to include It will be great pleasure if you know me whether I have been put all factors in
right way.
With best wishes

Thank you,
Yours ever
Syed Martuza Mukhtar