BUSINESS PLAN (50%):

In project, you are required to fulfil ALL three (3) assessments namely;
1. Business Exposure (Video and written report) – 10%
2. Business Model Canvass (written report) – 30%
3. Presentation (video) – 10%

Requirement
Form a group consisting of four or five (4 -5) students, preferably with equal number of
males and females

BUSINESS PLAN – BUSINESS EXPOSURE - REPORT & VIDEO – (10%)

CLO4 : Develop a viable business plan and be involved in entrepreneurship activities
Task Description: Access Youtube and look for a video showing Malaysian business
people or traders at work. Better still if you can video-tape your family’s business,
relatives or anybody that you know that is actively doing a business. The video must
show among others, the product or service they sell, customers looking around for
products or services and the process of selling and buying. Selling products is not just
about face to face marketing or pushing hard your product to the customers. Business
people or traders must give reasons for customers to care about their products and
what do they (business people or traders) do for them. As students, please observe:
1. six (6) characteristics of the entrepreneur i.e. the business people or traders
2. customers’ needs and wants,
3. three (3) issues or problems identified
4. what makes customer satisfied or dissatisfied with their purchases

Students in groups of four (4) are required to search and share the video among group
members. Analysing the video requires students to observe what have been mentioned
above. Students need to write a report of their video analysis based on the Rubrics
mentioned below

See: Rubrics marking scheme for business exposure

RUBRICS FOR BUSINESS EXPOSURE

(Output: Written report and Video on Business Exposure)
CRITERIA Not Approaching Meets Standards Exceeds Standards Score
Standards (4-7 points) (8-10 pints)
(1-3 points)
Entrepreneur
characteristics: Very low Average High
1, self (hard to understand the (not so clear, need (clearly understand the 7
confidence explanation. Less than 5 more clarification. characteristics written)
2.high degree of characteristics Between 5-7
commitment mentioned) characteristics
mentioned)
3. Systematic
planning
4. persistence
5. efficiency
6. problem
solving

(30%)

Analysis of
customers’ Very low Average High
needs and (difficult to comprehend (using 6 W’s. Average (using 6 W’s. Well
wants what students have explanation) explained)
written)
(20%)

Three (3)
Problems Very low Average High
Statement (difficult to comprehend (using 6 W’s. Average (using 6 W’s. Well
what students have explanation) explained)
(20%) written)

Analysis of
customers’ Very low Average High
experience – (difficult to comprehend (using 6 W’s. Average (using 6 W’s. Well
satisfied or not what students have explanation) explained)
satisfied written)

(20%)

Edited video
sent to lecturer Very low Average High
Poor video with poor Average video Good video and well
(10%) editing produced. More edited
practice in editing

TOTAL SCORE
Checklist for Business Exposure (video) Report

No Particular Tick (/)

1 Transparent Plastic Cover NA

2 Assessment brief

A copy of the assessment brief (1 set) is to be inserted in this report.

The front page of the assessment brief (where there is student’s

name, id, group, assessor comment and marks) should be printed
based on the number of members in the group. If you have 4
members, then there should be 4 copies of the front page of the
assessment brief. Please write the student’s name, id and group
accordingly.

3 Table of contents

Contents of business exposure.

(from Entrepreneur characteristics to customer’s experience. For

every section, you need to start on a new page)

4 Video (edited)

5 Blank Hard Paper (any color) NA

6 Transparent Plastic Cover NA

Info:

1) NA – not applicable

2) Submission of report and video via email by 22nd May 2020

3) Plagiarism is a serious offence. If found, every group member will get zero mark.