c



    

 

  

Introduction to planning, evolution of strategic Management, Concept of Corporate Strategy,

Patterns of Strategy Development, levels of Strategy.

 

     

Change in business environment consequent to economic reform, industrial policy, trade

policy, macro reform, MNC¶s role, financial services, private sector.

 
Mission, Vision and Business Definition


  

  

Environmental Threat and Opportunity Profile (ETOP), Industry Analysis, Strategic

Advantage Profile (SAP), Competitor analysis, market analysis, environmental analysis and
dealing with uncertainty, scenario analysis and SWOT Analysis.

  

! " #   $%  %&   

Concept of Multinational, Global, International, Transactional companies. The role of global

village concept in strategy formulation. An introduction to corporate ethics, Why firms
should make ethical choices.

c
'$()c  )  * 

 
         
Changing Environment and Increasing Price Risks, Financial Engineering as a response to
Increased Risks, Types of Risks and Risk Management, Tools of Risk Management,
Conceptual and Physical Tools of Financial Engineering, Effect of Speculation and Arbitrage
on Market Efficiency, Derivative Market in India

 

) ) +      

The Futures Markets, Buying and Selling Futures, Devising a Hedging Strategy Using
Futures, Stock Index Futures, Value at Risk, Short Term and Long Term Interest Rate
Futures, Foreign Currency Futures and Commodity Futures


 

+ &       
Structure of a Swap, Interest Rate Swaps, Currency of Swaps, Commodity Swaps, Other
Swaps, Credit Risk, Role of a Swap Dealer. 

  
,&         
Options Markets; Properties of Stock Option Prices; Option Pricing Models ± Binomial
Model, Black-Scholes; Model, Single Period Options ± Calls and Puts, Payoff Diagrams of
Simple and Complex Option Strategies, Cash Settled Options, Multi-Period Options ± Caps,
Floors, Collars, Captions, Swaptions and Compound options, Cross-currency Futures and
Options. 

  
,%         
Debt Market Innovations, Mortgage Backed Securities, Hybrid Securities, Asset-Liability
Management, Corporate Restructuring and LBO.

  
-       
Exotic Options, Synthetic Instruments, Developments in Equity-Based Strategies, Direct and
Cross Hedges, Future Trends and Issues in Financial Engineering.

c
.$(/0  1%  

      
Consumer Buying Decision Process, Market segmentation, Lifestyle marketing
     
Consumer as an Individual, Motivation, Needs, Goals, Personality, Self and Self Images,
Perception, Imagery, Learning, Cues, Response, Reinforcement, Behavioral Learning and
Cognitive Learning Theory, Brand Loyalty and Attitude, Attitude Formation and Change

    
Group Dynamics and Reference Groups, Family Decision Making, Social Class, Culture,
Subculture

     
Consumer influence, Personal Influence and Opinion Leadership Process, Diffusions of
Innovations, Adoption Process

c
20 $&%&  

 

-%$& * &&

1. Concepts of Entrepreneurship Development

2. Evolution of the concept of Entrepreneur
3. Entrepreneur Vs. Intrapreneur, Entrepreneur Vs. Entrepreneurship, Entrepreneur Vs.
Manager
4. Attributes and Characteristics of a successful Entrepreneur
5. Role of Entrepreneur in Indian economy and developing economies with reference to Self-
Employment Development
6. Entrepreneurial Culture

 

 $&  

1. Business Planning Process

2. Environmental Analysis - Search and Scanning
3. Identifying problems and opportunities
4. Defining Business Idea
5. Basic Government Procedures to be complied with
 

 3  

1. Technical, Financial, Marketing, Personnel and Management Feasibility

2. Estimating and Financing funds requirement - Schemes offered by various commercial
banks and financial institutions like IDBI, ICICI, SIDBI, SFCs
3. Venture Capital Funding

  

$&%&* & ! 

1. Role of Central Government and State Government in promoting Entrepreneurship -

Introduction to various incentives, subsidies and grants - Export Oriented Units - Fiscal and
Tax concessions available

2. Role of following agencies in the Entrepreneurship Development - District Industries

Centers (DIC), Small Industries Service Institute (SISI), Entrepreneurship Development
Institute of India (EDII), National Institute of Entrepreneurship & Small Business
Development (NIESBUD), National Entrepreneurship Development Board (NEDB)

  

Why do Entrepreneurs fail - The FOUR Entrepreneurial Pitfalls (Peter Drucker)

  

Women Entrepreneurs
1. Reasons for Low / No Women Entrepreneurs
2. Role, Problems and Prospects

c
4$()c5    )    

 
   )  $ 
Finance function in global business scenario, International Monetary System, International
Financial Markets and Instruments, Balance of Payments, Recent Developments.


 
) $6%  7
Spot and Forward Foreign Exchange Markets, Speculation and Arbitrage in Foreign
Exchange Markets and Implications of Market Efficiency, Currency Swaps, Currency Futures
and Options. 



 
) $6%  *  
Theories of Exchange Rate Determination,Fundamental International Parity Conditions ±
Purchasing Power and Interest Rate Parity, Forecasting Exchange Rates - Technical
Forecasting, Time Series Modelling, Fundamental Forecasting.


  
) $6%  $6&  7   
Transaction, Translation and Operating Exposure, Exposure from Equity and Borrowing in
International Financial Markets, Hedging tools for Management of Transaction Exposure and
Interest Rate Exposure, Degree of Hedge.


  
)  
Examination of International Investment Proposals, Discounted Cash Flow Analysis, Tax
Adjusted Present Value Approach, Political Risk Analysis, External Investment Decision ±
Measuring Total Returns on Foreign Investments, Optimal International Asset Allocation.


 
  
   - 6     ) + 7 
International Tax Laws, Transfer Pricing ± Arms Length Price, International Legal
Procedures & Norms 

c
0$(/5   7

 

Environment of industrial and consumer marketing, profile of an industrial buyer, industrial

and consumer marketing, organizational buying behaviour process and organizational buying
behaviour, commercial and institutional buying, Bidding, tendering, channel behaviour,
industrial establishment. OEM and impact on pricing policies.

 

The strategic perspective in industrial marketing, the GE matrix, Michael Porter¶s generic
options theory, economies of scale Vs economies of scope and case discussion of Schulman
plastics.

 

Buyer seller interactions, sales culture overshadowing the marketing culture, interactive
transactions, organizational buying environment, individual Vs group decision making and
buying center influences. Assessing the market reach, fragmented markets and their
implications and industrial pricing the services component.

  

Industrial marketing communications, advertising, publicity, sales promotion possibilities, the

role of exhibitions and domestic and international contacts, the marketing intelligence, role of
MIS and DSS functions and evaluating the marketing strategies and performances.

  

Marketing strategies, policy, sales management practices training, motivation and

Examination


c
0$()c0    )   

 

  

Financial institutions and economic development, Types of Money, Process of Capital

Formation, Technology of financial systems- Pooling, Netting, Credit substitution &
Delegation.

 

)   

Understanding Financial Intermediaries- Commercial Banks, Central Bank, Cooperative

Banks, Banking system in USA & India, International Banking, Banking Operations, Retail
and Wholesale Banking, Near Banks, Bank assurance, Universal Banking, NBFC¶s

 

c  %1 7

Principles of Lending, Study of Borrowers, Balance Sheet Analysis, Project Appraisal

Criteria, Marketing of Bank Services, Prudential Norms- Narsimhan Committee
Recommendations, Performance Analysis of Banks, Regulatory Institutions RBI & SEBI,
Banking Innovations, Basle Committee Recommendations, CAR- Risk Weighted Assets and
Risk Based Supervision, Asset Liability Management in Commercial Banks

  

* & )    

Role of Developmental Banks in Industrial Financing, Resource Mobilization of

Developmental Banks, Project Examination by Developmental Banks.

  

  

Role of Insurance companies in Industrial Financing, Life insurance & General insurance,
New developments in insurance as a sector in the Indian financial system