Scribd Logo
Upload

Welcome to Scribd!

  • CAP725 CA: Creating The Shopping Campaign

    Uploaded by

    rock
    8 views11 pages
    The document provides instructions on setting up shopping campaigns in Google AdWords and Merchant Center by displaying 3 products. It also includes finding keywords related to "www.amazon.in" using the Keyword Planner tool and setting up an existing WordPress website in Google Search Console to view performance reports and demonstrate tools like URL Inspection, Sitemaps, and Data Highlighter. Finally, it outlines creating a Facebook page on any topic, linking it to a Facebook business account, and then generating a Facebook ad for the page including an attractive headline, description, and image slideshow.

    Original Description:

    Original Title

    CAP725

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document provides instructions on setting up shopping campaigns in Google AdWords and Merchant Center by displaying 3 products. It also includes finding keywords related to "www.amazon.in" using the Keyword Planner tool and setting up an existing WordPress website in Google Search Console to view performance reports and demonstrate tools like URL Inspection, Sitemaps, and Data Highlighter. Finally, it outlines creating a Facebook page on any topic, linking it to a Facebook business account, and then generating a Facebook ad for the page including an attractive headline, description, and image slideshow.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views11 pages

    CAP725 CA: Creating The Shopping Campaign

    Uploaded by

    rock
    The document provides instructions on setting up shopping campaigns in Google AdWords and Merchant Center by displaying 3 products. It also includes finding keywords related to "www.amazon.in" using the Keyword Planner tool and setting up an existing WordPress website in Google Search Console to view performance reports and demonstrate tools like URL Inspection, Sitemaps, and Data Highlighter. Finally, it outlines creating a Facebook page on any topic, linking it to a Facebook business account, and then generating a Facebook ad for the page including an attractive headline, description, and image slideshow.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    CAP725

    CA
    1. By using merchant account, create a shopping campaign in google AdWords and
    display minimum 3 products.

    Creating the Shopping campaign:


    Product shopping campaign created:

    Shopping Ads in Merchant Center setup:


    Products:

    Shopping Ads:
    Product 1
    Product 2

    Product 3
    2. Write 5 keywords related to the domain “www.amazon.in” using keywords Planner

    KEYWORD AVG. MONTHLY COMPETITION TOP PAGE BID


    SEARCHES (HIGH)
    iPhone 7 100K – 1M High ₹2.51

    iPhone 6 100K – 1M High ₹0.91


    iPhone 8 100K – 1M High ₹1.68

    amazon mobile 10K – 100K High ₹3.91

    water filter price 10K – 100K High ₹15.12


    3. Use google search console to setup an existing WordPress website and then provide
    the performance, coverage report of the website. Also Demonstrate the use of URL
    inspection tool and sitemap. Also demonstrate the use of Data highlighter.

    Adding google search console to setup an existing WordPress website:


    Performance of the Website:

    Coverage report of the Website:


    URL Inspection tool: The URL Inspection tool provides information about Google's indexed
    version of a specific page. Information includes AMP (Accelerated Mobile Pages) errors,
    structured data errors, and indexing issues.

    Sitemap: A sitemap is a list of all the pages on your website that a customer can navigate
    to starting from your homepage. Submitting sitemap helps google find and index valuable
    pages on the website.
    Data highlighter: With Data Highlighter, you simply "tag" each data field with your mouse. Then
    Google can present your data more attractively, and in new ways, in search results.

    Start highlighting the page according to your content


    4. Create a Facebook page on any topic and link it with your Facebook business
    account. Based upon the Facebook page, create a Facebook that includes attractive
    headline, description, and a slideshow of images.

    Creating Facebook ads:

    Creating the slideshow for Facebook Ads:


    Facebook ad with attractive headline, description and a slideshow of images:

    You might also like