SEO Report, Apr 07, 2019

SEO Report for http://makemytrip.com

89 / 100 41 / 48 6 / 48 1 / 48
SEO SCORE PASSED CHECKS FAILED CHECKS WARNINGS

COMMON SEO ISSUES

Meta Title Test  The meta title of your page has a length of 67 characters. Most search engines will
truncate meta titles to 70 characters.

 MakeMyTrip - #1 Travel Website 50% OFF on Hotels, Flights & Holiday

Meta Description  The meta description of your page has a length of 282 characters. Most search engines
Test will truncate meta descriptions to 160 characters.

 Find best deals at MakeMyTrip for Flight Tickets, Hotels, Holiday Packages, Bus
and Train / Railway Reservations for India & International travel. Book cheap air
tickets online for Domestic & International airlines, customized holiday packages
and special deals on Hotel Bookings.

Google Search  MakeMyTrip - #1 Travel Website 50% OFF on Hotels, Flights &
Results Preview https://www.makemytrip.com
Test
Holiday
Find best deals at MakeMyTrip for Flight Tickets, Hotels, Holiday Packages,
Bus and Train / Railway Reservations for India & International travel. Book
cheap air tickets online for Domestic & International airlines, customized
holiday packages and special deals on Hotel Bookings.

Most Common  There is likely no optimal keyword density (search engine algorithms have evolved
Keywords Test beyond keyword density metrics as a significant ranking factor). It can be useful,
however, to note which keywords appear most often on your page and if they reflect
the intended topic of your page. More importantly, the keywords on your page should
appear within natural sounding and grammatically correct copy.

 flights - 23 times
 hotels - 12 times
 makemytrip - 11 times
 flight - 10 times
 india - 9 times

Keywords Usage  Congratulations! You are using your keywords in your meta-tags, which help search
Test engines to properly identify the topic of your page.

 Keyword(s) included in Title tag

 Keyword(s) included in Meta-Description tag

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Keywords Cloud  account airfares airlines airport assured bangalore bigger blog
Test
book booking bookings buses business cabs cancellation
chandigarh cheap cheapest chennai city class corporate create
customer customers date deals delhi departure discounts
domestic doubleblack drops dubai economy exclusive
experience fare features flight freeflights
giftcards great guarantee holidays homestays hotel hotels
hyderabad india instant international introducing
jaipur kempegowda leading links login lowest
makemytrip mobile monday multi mumbai
mybiz offering offers oneway online packages payment
planner player policy price product program rail return round route
save search searches singapore site status support tickets trains
travel traveller travellers travels trending trip trips value visa

Heading Tags  Congratulations! Your webpage contains headings tags.

Test
H1 headings

 Book Domestic and International flights

Robots.txt Test  Congratulations! Your site uses a "robots.txt" file:

https://www.makemytrip.com/robots.txt

Sitemap Test  Congratulations! Your website has a sitemap file.

 https://www.makemytrip.com/holidays-india/sitemap-holidays.xml
 https://www.makemytrip.com/holidays-international/sitemap-holidays.xml
 https://www.makemytrip.com/flights/sitemap-flights.xml
 https://www.makemytrip.com/international-flights/sitemap-international-flights.xml
 https://www.makemytrip.com/railways/sitemap-railways.xml
 https://www.makemytrip.com/bus-tickets/sitemap-bus.xml
 https://www.ticketvala.com/bus-booking/sitemap-ticketvala.xml
 https://www.makemytrip.com/coupons/coupons-sitemap.xml
 https://www.makemytrip.com/travel-guide/travel-guide-sitemap.xml

SEO Friendly  Your webpage contains URLs that are not SEO friendly!
URL Test
HOW TO FIX

In order for URLs to be SEO friendly, they should be clearly named for what they are
and contain no spaces, underscores or other characters. You should avoid the use of
parameters when possible, as they are make URLs less inviting for users to click or
share.

- If your website is new and is not indexed by search engines you can replace
underscores with hyphens or redirect those links to URLs that use hyphens.BUT, if your
website is ranked well by search engines you do not need to do this (probably you have
other ranking factors working very well).

- The general advice remains: build links that contain hyphens rather than underscores
and avoid dynamic URLs.

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Image Alt Test  All of your webpage's "img" tags have the required "alt" attribute.

Inline CSS Test  Congratulations! Your webpage is not using any inline CSS styles.

Deprecated  Congratulations! Your page does not use HTML deprecated tags.
HTML Tags Test

Google Analytics  A Google Analytics script is not detected on this page. While there are several tools
Test available to monitor your site's visitors and traffic sources, Google Analytics is a free,
commonly recommended program to help diagnose potential SEO issues.

HOW TO FIX

In order to pass this test you must create an account on Google Analytics site and insert
into your page a small javascript tracking code.

Example:

<!-- Google Analytics -->

<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(
a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-XXXX-Y', 'auto');

ga('send', 'pageview');

</script>
<!-- End Google Analytics -->

Note that you have to change the 'UA-XXXX-Y' with the proper id which you'll find in
your analytics account.

Favicon Test  Congratulations! Your website appears to have a favicon.

JS Error Test  Congratulations! There are no severe JavaScript errors on your webpage.

Social Media  Congratulations! Your website is connected successfully with social media using:
Test Facebook Twitter

SPEED OPTIMIZATIONS

HTML Page Size  Congratulations! The size of your webpage's HTML is 12.5 Kb and is under the average
Test webpage's HTML size of 33 Kb. Faster loading websites result in a better user
experience, higher conversion rates, and generally better search engine rankings.

HTML  Congratulations! Your webpage is successfully compressed using gzip compression

Compression/GZIP on your code. Your HTML is compressed from 64.64 Kb to 12.5 Kb (81% size
Test savings). This helps ensure a faster loading webpage and improved user experience.

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Site Loading  Your website loading time is around 7.84 seconds and is over the average loading
Speed Test speed which is 5 seconds.

HOW TO FIX

In order to resolve this problem you are advised to:

Minimize HTTP requests

Use Gzip compression
Use HTTP caching
Move all CSS style rules into a single, external and minified CSS file
Minify all JS files and, if possible, try combining them into a single external JS file
Include external CSS files before external JS files
Place your JS scripts at the bottom of your page
Optimize images
Reduce redirects
Reduce the number of plug-ins

Page Objects  Your page has more than 20 http requests, which can slow down page loading. You
Test can try reducing http requests through various methods such as using text instead of
images, using css sprites, using data URIs instead of images , or combining several
external files together into one.

HTML Pages: 5; CSS Files: 1; Scripts: 12; Images: 8; Flash Files: 0;

Page Cache Test  Congratulations, you have a caching mechanism on your website. Caching helps speed
(Server Side page loading times as well as reduces server load.
Caching)

Flash Test  Congratulations! Your website does not include flash objects (an outdated technology
that was sometimes used to deliver rich multimedia content). Flash content does not
work well on mobile devices, and is difficult for crawlers to interpret.

CDN Usage Test  Your webpage is serving all images, javascript and css resources from CDNs.

Image Caching  Your webpage is not using uncached images from your domain.
Test

JavaScript  Your webpage is not using uncached JavaScript resources from your domain.
Caching Test

CSS Caching Test  Your webpage is not using uncached CSS resources from your domain.

JavaScript  Congratulations! Your website's JavaScript files are minified!

Minification Test

CSS Minification  Congratulations! Your webpage's CSS resources are minified.

Test

Nested Tables  Congratulations, your page does not use nested tables. This speeds up page loading
Test time and optimizes the user experience.

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Frameset Test  Congratulations! Your webpage does not use frames.

Doctype Test  Congratulations! Your website has a doctype declaration:

 <!DOCTYPE html>

URL Redirects  Your URL performed 2 redirects! While redirects are typically not advisable (as they can
Test affect search engine indexing issues and adversely affect site loading time), one
redirect may be acceptable, particularly if the URL is redirecting from a non-www
version to its www version, or vice-versa.

 from: http://makemytrip.com/ to: https://makemytrip.com/

 from: https://makemytrip.com/ to: https://www.makemytrip.com/

SERVER AND SECURITY

URL  https://www.makemytrip.com and https://makemytrip.com resolve to the same URL.

Canonicalization
Test

HTTPS Test  Your website is successfully using HTTPS, a secure communication protocol over the
Internet.

Safe Browsing  This site is not currently listed as suspicious (no malware or phishing activity found).
Test

Server Signature  Congratulations, your server signature is off.

Test

Directory  Congratulations! Your server has disabled directory browsing.

Browsing Test

Plaintext Emails  We've found 2 email addresses in your page code. We advise you to protect email links
Test in a way that hides them from the spam harvesters.

HOW TO FIX

In order to pass this test you must make your email addresses invisible to email
spiders. Note that the best option is to replace your entire contact mechanism with a
contact form and using the POST method while submitting the form.

Other solutions are listed below:

replace the at (@) and dot (.) characters

replace text with images
use email obfuscators
hide email addresses using JavaScript or CSS trick

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MOBILE USABILITY

Media Query  Congratulations, your website uses media query technique, which is the base for
Responsive Test responsive design functionalities.

Mobile Snapshot
Test

ADVANCED SEO

Structured Data  Your webpage doesn't take the advantages of HTML Microdata specifications in order to
Test markup structured data. View Google's guide for getting started with microdata.

HOW TO FIX

HTML5 Microdata is an easy way to add semantic markup to your web pages. Search
engines rely on this markup to improve the display of search results, making it easier
for people to find the right web pages.

Here is a simple example of how to use HTML5 microdata in your contact web page:

<div itemscope itemtype="http://schema.org/Person">

<span itemprop="name">Joe Doe</span>
<span itemprop="company">The Example Company</span>
<span itemprop="tel">604-555-1234</span>
<a itemprop="email" href="mailto:joe.doe@example.com">joe.doe@example.co
m</a>
</div>

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Custom 404  Congratulations, your website is using a custom 404 error page. By creating a custom
Error Page Test 404 error page, you can improve your website's user experience by letting users know
that only a specific page is missing/broken (and not your entire site), providing them
helpful links, the opportunity to report bugs, and potentially track the source of broken
links in your site.

Noindex Tag Test  Your webpage does not use the noindex meta tag. This means that your webpage will
be read and indexed by search engines.

Canonical Tag  Your webpage is using the canonical link tag. This tag specifies that the URL:
Test https://www.makemytrip.com is preferred to be used in search results. Please ensure
that this specification is correct, as canonical tags are often hard-coded and may not
always reflect the latest changes in a site's URL structure.

 <link href="https://www.makemytrip.com/" rel="canonical"/>

Nofollow Tag  Your webpage does not use the nofollow meta tag. This means that search engines will
Test crawl all links from your webpage.

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Disallow  Your robots.txt file disallow the search engines access to some parts of your website.
Directive Test You are advised to check carefully if the access to these resources or pages must be
blocked.

 Disallow: /travel-guides/travel-guides/
 Disallow: /*?cmp=*
 Disallow: /*mmthtl*
 Disallow: /*intid=*
 Disallow: /travel-guides/node/
 Disallow: /travel-guides/sites/
 Disallow: /holiday-packages/holiday-packages/
 Disallow: /holiday-packages/bestseller_holidays_ibt/
 Disallow: /holiday-packages/bestseller_holidays_obt/
 Disallow: /holiday-packages/*wkform.jsp
 Disallow: /holiday-packages/clubmed/
 Disallow: /holidays/*
 Disallow: /holidays/
 Disallow: /holidays-india/search*
 Disallow: /holidays-international/search*
 Disallow: /backbutton*
 Disallow: /website/
 Disallow: /us_home/
 Disallow: /itinerary/
 Disallow: /promotion/
 Disallow: /car-rental-1/
 Disallow: /bus-tickets/ksrtc*
 Disallow: /*manzdonotbook*
 Disallow: /test*
 Disallow: /flights/get-fare-calendar-block.html
 Disallow: /blog/search/site/*
 Disallow: /mmthtl/*
 Disallow: /air/*
 Disallow: /pwa/*
 Disallow: /blog/en/*
 Disallow: /blog/hi/*
 Disallow: /promos/*
 Disallow: /hotels/hotel-listing/*
 Disallow: /hotels/hotel-details/*
 Disallow:

SPF Records  Congratulations! Your DNS server is using an SPF record.

Test
 v=spf1 ip4:202.54.232.144/29 ip4:125.20.38.72/29 ip4:180.179.112.90
ip4:122.15.80.201 ip4:180.179.112.43 ip4:115.114.55.48/31 a:*.rightnowtech.com
include:rnmk.com ~all

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