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  • Orange Minimalist Time Management Mind Map

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    Amir Munir
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    Faziera wants to replace her outdated mobile phone. She searches for information from personal contacts, commercial sources, public media, and by examining products. This helps her evaluate alternatives based on price, features, and reviews. After comparing options, Faziera decides to purchase a Nokia phone from a local outlet using a credit card, as it best meets her needs.

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    Faziera wants to replace her outdated mobile phone. She searches for information from personal contacts, commercial sources, public media, and by examining products. This helps her evaluate alternatives based on price, features, and reviews. After comparing options, Faziera decides to purchase a Nokia phone from a local outlet using a credit card, as it best meets her needs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    36 views1 page

    Orange Minimalist Time Management Mind Map

    Uploaded by

    Amir Munir
    Faziera wants to replace her outdated mobile phone. She searches for information from personal contacts, commercial sources, public media, and by examining products. This helps her evaluate alternatives based on price, features, and reviews. After comparing options, Faziera decides to purchase a Nokia phone from a local outlet using a credit card, as it best meets her needs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    2.

    INFORMATION SEARCH

    1. NEED RECOGNITION When a consumers interested is aroused by stimuli,


    they normally try to look for information
    3. EVALUATION OF ALTERNATIVES
    4 Main Categories:
    The buying process is initiated when the
    consumer identifies a problem or need
    that has to be fulfilled Personal: family, friends, neighbours Consumers usually compare products based on
    Commercial: websites, packaging, sales persons their various features and benefits using the
    Needs can be triggered from either Public: mass media information from the previous stage
    internal or external stimuli Experiental: handling, examining
    Example: Faziera goes online and compares
    Example: Faziera feels her mobile phone is several of models in terms of price, features
    outdated to match her need and wants to Example: Faziera talks to some of her friends about and user ratings
    buy a new one buying a new phone and types of phone

    THE BUYER DECISION

    PROCESS

    4. PURCHASE DECISION 5. POSTPURCHASE BEHAVIOUR

    Making the purchase decision, a consumer makes After buying a product, consumers may observe negative
    up to five sub-decision features or hear of a good product review that justifies the
    purchase
    5 Example:
    3 possible outcomes regards to satisfaction:
    Brand: Nokia
    Dealer: Local Nokia outlet Disappointed: when product fails to
    Quantity: one match the expectations Example: Faziera makes the
    Timing: weekend Satisfied: performance meets the purchase and enjoys her new
    Payment method: credit card expected level mobile phone
    Delighted: performance is beyond the
    expected level
    Faziera makes her choice based on features
    that she was looking for

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