“A STUDY ON CONSUMER

BEHAVIOUR TOWARDS
SREE SARADHAAMBAL
AUTOMOBILES PVT. LTD.,
NAMAKKAL”

PROJECT REPORT

Submitted by
P. MANOJ
Register Number 620413631030

Under the guidance of

P.S. SIVARAJA.
Assistant Professor

in partial fulfillment of the requirements for the

award of the Degree of

Master of Business Administration

BRAHMA SCHOOL OF BUSINESS

Namakkal
 Affiliated to

ANNA UNIVERSITY, CHENNAI

JUNE 2015

BONAFIDE CERTIFICATE

BRAHMA SCHOOL OF BUSINESS

MASTER OF BUSINESS ADMINISTRATION

A PROJECT REPORT

JUNE 2015

This is certify that the project entitled ““A STUDY ON CONSUMER

BEHAVIOUR TOWARDS SREE SARADHAAMBAL AUTOMOBILES
PVT. LTD.,” NAMAKKAL is bonafide record of project report done by
P.MANOJ Register Number 620413631030 of MBA during the year of 2014-2015.

Project Guide Head of the Department

Submitted for the project report viva-voce examination held on _____________

Internal Examiner External Examiner

DECLARATION

I, P.MANOJ hereby declare that project Report entitled “A STUDY ON

CONSUMER BEHAVIOUR TOWARDS SREE SARADHAAMBAL
AUTOMOBILES PVT. LTD., NAMAKKAL” submitted to ANNA
UNIVERSITY, CHENNAI in partial fulfillment of the requirement for the
award of Degree of Master of Business Administration is my original and
independent report based on the project undergone by myself under the
guidance of P.S. Sivaraja, Assistant Professor, Brahma School of Business,
Namakkal. I assure you that it has not formed the basis for the award of any
degree, associateship, fellowship or any other similar title to any candidate of
any university.

Signature of the Student

(P.MANOJ)

I certify that the declaration made by the above student is true

Date: Signature of the Guide

Place: Namakkal
 (P.S. SIVARAJA)

ACKNOWLEDGEMENT

First of all I Thank God for showing his blessings to finish this humble peace
of work.

I am deeply indebted Mr.K. MANOHARAN., chairman of the Brahma School

of Business, Namakkal, for having given me an opportunity to undergo MBA course
during 2013-15.

I am highly indebted to Dr. M.K. MANOHARAN, Director of Brahma School

of Business, Namakkal, for giving me this opportunity.

I would like thank to Mrs. S. BOOSHNA, Head Of the Department, Brahma

School of Business, Namakkal, for his enchanting encouragement.

I am very much thankful to P.S. Sivaraja, Assistant Professor, Brahma School

of Business, Namakkal, for providing me with valuable information and guide
regarding the procedure of the project work.

I would fail in my duty if I forget to convey my gratitude to other staff members in the
department and the friends who were a motivating source and a source of inspiration.

Above all the grace of GOD led me to complete this project report successfully.

(P.MANOJ)